The Ultimate Fighting Championship’s latest event on “Big Fox,” Saturday night’s UFC on Fox 4: Shogun vs. Vera, didn’t suffer a drop in TV ratings from May’s UFC on Fox 3: Diaz vs. Miller, and with final numbers released actually upped total viewers from the last show on Fox.

That’s still significantly below UFC on Fox 1, which drew 5.7 million viewers, and UFC on Fox 2’s 4.6 million.

Of course, UFC on Fox 4 also had the distinction of going head-to-head with the London Olympic Games.

“We were like, so, people really watch the Olympics?” said UFC president Dana White recently when asked about running an event opposite the Summer Olympics.

“People really watch the Olympics,” he added with a wry smile.

As it turns out, the Olympics were significant competition. This year’s Games have set TV ratings records in the United States. The first eight nights of broadcasts average 34.5 million viewers per day, according to a report by Deadline Hollywood.

The UFC on Fox 4 fight card underwent significant changes leading up to Saturday night, but in the end delivered what most reactions have considered one of the more entertaining fight cards in recent memory.

It also did well at the box office, pulling in more than 16,000 fans for a gate of $1.1 million.

UPDATE:

The final ratings for the UFC on Fox 4 show have now been revealed and the show actually ended up higher than the previous UFC on Fox 3 show in May. According to sources, UFC on Fox 4 pulled in 2.436 million viewers, which is a 1-percent increase from the 2.418 million viewers for UFC on Fox 3.

UFC on Fox 4 was the No. 2 program for Saturday night’s ratings falling only behind NBC’s coverage of the Olympics, while also capturing key demographics in the coveted 18-34 year old males, and 18-34 year old adult demographics. In both of those areas, UFC on Fox 4 increased their ratings over the previous show in May.

For more MMA News and MMA Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>

Report here if this news is invalid.

Related News

Scott Coker thinks Kimbo Slice vs. Ken Shamrock could beat record Tito Ortiz-Stephan Bonnar ratings

  • 16 days ago
  • 11 views

The much-criticized fight between Tito Ortiz and Stephan Bonnar set a Bellator ratings record last November. And Scott Coker thinks another reviled bout could knock Ortiz-Bonnar off its throne. The B read news >>

Bellator breaks ratings record by 27 percent with Kimbo Slice vs. Ken Shamrock

  • 8 days ago
  • 4 views

The heavily criticized Kimbo Slice vs. Ken Shamrock main event on Friday night set Bellator's all-time record with 1.58 million viewers on average for the three-hour presentation, with the main event read news >>

Kimbo Slice vs. Ken Shamrock Draws Record Numbers for Bellator and Spike TV

  • 8 days ago
  • 1 views

Worthy or not, the Bellator 138 main event bout between Kimbo Slice and Ken Shamrock delivered what was expected by company officials... record television ratings. read news >>

Bellator 138 draws 2.1 million peak for Ken Shamrock vs. Kimbo Slice

  • 8 days ago
  • 6 views

Ken Shamrock vs. Kevin “Kimbo Slice” Ferguson produced record ratings for Bellator MMA, Spike TV today announced.Filed under: Bellator, News read news >>

Kimbo vs. Shamrock Smashes Bellator Ratings Record by 27 Percent

  • 8 days ago
  • 3 views

Bellator 138 featured a 51-year-old UFC Hall of Famer fighting against a 41-year-old street fighter turned MMA fighter. The end result was ridiculously underwhelming. Seriously, the fight was so bad read news >>

Ratings: Hendo vs. Boetsch averages 950k, Cotto vs. Geale peaks at 1.6 million

  • 22 days ago
  • 4 views

Dan Henderson's KO win over Tim Boetsch was a hit for Fox Sports 1 on a busy sports weekend. Sports fans were treated to a heavy dose of sports over the weekend. On the non-combat front, we had the N read news >>

UFC 188: Can Tecia Torres Deliver a Star-Making Performance in Mexico City?

  • 22 days ago
  • 0 views

Tecia Torres enters UFC 188 with a perfect professional record, and is currently ranked No. 5 in the strawweight division. Can she take it to the next level on Saturday? If so, the UFC gave her a per read news >>

Myles Jury out, Paul Felder in against Edson Barboza at UFC on FOX 16

  • 22 days ago
  • 1 views

The lightweight carousel continues to churn for UFC on FOX 16, and Myles Jury is its latest casualty. The UFC announced Tuesday that Jury has pulled out of the July 25 event due to injury. Undefeated read news >>

Myles Jury injured: Paul Felder booked to face Edson Barboza at UFC on FOX 16 on July 25

  • 22 days ago
  • 1 views

This fight was originally Anthony Pettis vs. Myles Jury, but "Showtime" got hurt and was replaced by Edson Barboza. Now Jury is injured and unable to compete, so Paul Felder will step in on short not read news >>

With Myles Jury out, Edson Barboza gets new UFC on FOX 16 opponent

  • 22 days ago
  • 3 views

With Myles Jury out, lightweight Edson Barboza has a new opponent for next month’s UFC on FOX 16 event.Filed under: Featured, MMA Rumors, News, UFC read news >>