The UFC has yet to secure a network TV partner or develop a stable of local talent that might drive interest in its product, but its interest in China is easy to see.
Convince even a small fraction of the country that MMA is the next big thing, and another lucrative international market could be secured.
More than two years after the announcement of a broadcast deal and the opening of a UFC office in the country, Saturday's UFC on FUEL TV 6 event is China's first look at the octagon.