EAST RUTHERFORD, N.J. - Give away product for free, but don't kill the golden goose.
The UFC came out big with its first event on big FOX while offering a heavyweight title fight featuring Cain Velasquez vs. Junior Dos Santos that was worth millions to the promotion in pay-per-view sales.
Only one notable at Saturday's UFC on FOX 3 event previously has headlined a UFC PPV card. But take a look at the style matchups, and you'll struggle to find an obvious dud.