Wheaties, the breakfast of champions with sports tie-ins and endorsements since 1927, has added a UFC champion to its team of athletes.
The General Mills cereal brand announced on Tuesday that UFC lightweight titleholder Anthony Pettis has joined “Team Wheaties.”
Officials are expected to announce additional details, including a potential cereal-box cover for “Pretty Tony,” shortly.
Over the years, the cereal boxes have featured an array of athletes, including Tiger Woods, Lou Gehrig, Cael Sanderson, Lee Trevino, Jesse Owens and others. Michael Jordan has been depicted a record 18 times.
Up next for Pettis (17-2 MMA, 4-1 UFC), who hasn’t fought since August due to a knee injury, is a head-coaching gig on “The Ultimate Fighter 20,” which debuts later this year. He’ll then fight rival coach Gilbert Melendez (22-3 MMA, 1-1 UFC) at a year-end event.
For more on the UFC’s upcoming schedule, check out the UFC Rumors section of the site.
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