One of the Ultimate Fighting Championship’s most prominent sponsors has voiced its concern over a series of remarks made by UFC talent in the public forum.

Anheuser-Busch, the maker of Bud Light and Bud Light Lime, recently issued a statement to Advertising Age detailing the brewer’s disapproval over several fighter comments.

“We’ve communicated to the UFC our displeasure with certain remarks made by some of its fighters, and they have promised to address this. If the incidents continue, we will act,” the company told Advertising Age. “[Anheuser-Busch] embraces diversity and does not condone insensitive and derogatory comments rooted in ethnicity, race, religion, sexual orientation, gender identity, disability, etc.”

The statement comes after comments made by former world champions Forrest Griffin, Miguel Torres and Rashad Evans last winter. Griffin and Torres made jokes about rape on Twitter; Evans referenced the Jerry Sandusky sexual abuse allegations while hyping his UFC on Fox 2 headliner against Penn State alum Phil Davis.

While Griffin and Evans were spoken to by UFC President Dana White about their comments, no disciplinary action was taken against the light heavyweights. Griffin later apologized and reportedly made a donation to a local rape crisis center.

“I like to cause trouble. I like to stir the pot and I like to make a mess of things, but I really do not want to be mean or malicious to anyone,” Griffin told Las Vegas ABC affiliate KTNV in November. “I feel bad. I want to apologize. I feel like I should be punished a little bit. Maybe other professional athletes or just guys in locker rooms can kind of be more sensitive towards the topic of rape. Once you take the comments in the light of day, you feel disgusted by it, but at the time, you don’t think.”

Torres was released by the promotion following his now-infamous “rape van” tweet. After issuing a public apology and speaking one-on-one with White, Torres was rehired.

The UFC released a statement of its own to Advertising Age concerning its fighters’ use of social media.

“With over 425 athletes on our roster, there have unfortunately been instances where a couple athletes have made insensitive or inappropriate comments,” the Las Vegas-based promotion stated. “We don’t condone this behavior, and in no way is it reflective of the company or its values.

“As an organization, we are progressive in social media and, unlike most other sports leagues, we encourage our athletes to engage online,” the statement continued. “It is part of our company culture, and whenever you are at the forefront of a trend or initiative, it comes with its own pitfalls. We will continue to embrace social media while looking for better ways to stay in front of the issues. This includes a mandate for our athletes to attend sensitivity training and a seminar on proper use of social media.”

The actions of Quinton Jackson were also a topic of discussion in the online community after the former light heavyweight champ participated in a video promoting Internet-based television provider FilmOn.com. The 90-second video, “How to Pick Up a Gurl -- Fast,” features Jackson attempting to rape a woman in a parking lot, only to be thwarted and then attacked by the victim, who is revealed to be transgender.

In the past, White and UFC commentator Joe Rogan have also been brought to the forefront of the discussion after making separate derogatory remarks about two female members of the media, as well as using the word “faggot” to publicly express disdain for certain individuals. Both instances, among others, are outlined by a January letter sent to New York State assembly members by the National Center on Domestic and Sexual Violence urging the Empire State to maintain its ban on professional mixed martial arts.

Anheuser-Busch became a UFC sponsor in 2008 and renewed its contract with the promotion last year in a deal that increased Bud Light’s exposure on UFC broadcasts. The beer brand now “presents” four pay-per-views annually and partners with the UFC to promote one “special” event per year, most recently UFC Fight Night 25 this past September.

view original article >>

Report here if this news is invalid.

Related News

Miesha Tate Comments on Ronda Rousey, Conor McGregor, Paige VanZant and UFC

  • 29 days ago
  • 99 views

UFC women's bantamweight champion Miesha Tate questioned Ronda Rousey's emotional state and Conor McGregor's UFC stance in a wide-ranging and opinionated interview Thursday. Tate appeared on SiriusXM read news >>

Nate Diaz vs. Conor McGregor II Announced for UFC 202: Latest Comments, Reaction

  • 20 days ago
  • 35 views

After plenty of posturing by all parties involved, the UFC confirmed Saturday night Conor McGregor will return to the Octagon for a rematch with Nate Diaz, per UFC commentator Jon Anik. The two will read news >>

Brock Lesnar Will Fight at UFC 200: Latest Details, Comments and Reaction

  • 20 days ago
  • 38 views

Brock Lesnar last stepped into the Octagon in December 2011, but the former UFC heavyweight champion is ready to resume his MMA career. The UFC announced Lesnar has agreed to return for a fight at UF read news >>

MMA Writer Ariel Helwani Comments on Being Escorted Out of UFC 199

  • 19 days ago
  • 741 views

MMA Fighting's Ariel Helwani spoke out Sunday after he tweeted during UFC 199 on Saturday night that the UFC had pulled his credential and banned him for life. In an email to Sports Illustrated's Ric read news >>

MMA Writer Ariel Helwani Comments on Being Escorted Out of UFC 199

  • 19 days ago
  • 16 views

MMA Fighting's Ariel Helwani spoke out Sunday after he tweeted during UFC 199 on Saturday night that the UFC had pulled his credential and banned him for life. In an email to Sports Illustrated's Ric read news >>

Brock Lesnar vs. Mark Hunt Announced for UFC 200: Latest Comments and Reaction

  • 19 days ago
  • 808 views

Late last year, Brock Lesnar said he felt he got "robbed" by diverticulitis that cost him the prime of his UFC career. Now, as he prepares for a one-off return at UFC 200, Lesnar's ready to prove to read news >>

Dana White Comments on Lifetime Ban of Ariel Helwani for Brock Lesnar Report

  • 19 days ago
  • 1986 views

UFC President Dana White confirmed that longtime MMA journalist Ariel Helwani has been banned from receiving press credentials after breaking the news on two huge fights without contacting the promot read news >>

Mark Hunt Comments on Brock Lesnar's Drug Testing Exemption

  • 16 days ago
  • 639 views

It didn't take long for the war of words between Brock Lesnar and Mark Hunt to go from professionally combative to personal. Hunt, speaking to UFC Fight Week on Fox Sports, accused Lesnar of being on read news >>

Knockout Radio Podcast: Elias Theodorou, Seth Petruzelli, and Remembering Kimbo

  • 14 days ago
  • 13 views

Join Knockout Radio for their recent podcast with Elias Theodorou, Greg Hendrick, and Seth Petruzelli. They also discuss the passing of Kimbo Slice. read news >>

Rodriguez vs. Caceres Headlines Utah Event

  • 10 days ago
  • 3 views

Dynamic featherweight stars Yair Rodriguez and Alex Caceres will look to build on their recent success on August 6 when they meet in the five-round main event of UFC Fight Night in Salt Lake City, Ut read news >>