One of the Ultimate Fighting Championship’s most prominent sponsors has voiced its concern over a series of remarks made by UFC talent in the public forum.

Anheuser-Busch, the maker of Bud Light and Bud Light Lime, recently issued a statement to Advertising Age detailing the brewer’s disapproval over several fighter comments.

“We’ve communicated to the UFC our displeasure with certain remarks made by some of its fighters, and they have promised to address this. If the incidents continue, we will act,” the company told Advertising Age. “[Anheuser-Busch] embraces diversity and does not condone insensitive and derogatory comments rooted in ethnicity, race, religion, sexual orientation, gender identity, disability, etc.”

The statement comes after comments made by former world champions Forrest Griffin, Miguel Torres and Rashad Evans last winter. Griffin and Torres made jokes about rape on Twitter; Evans referenced the Jerry Sandusky sexual abuse allegations while hyping his UFC on Fox 2 headliner against Penn State alum Phil Davis.

While Griffin and Evans were spoken to by UFC President Dana White about their comments, no disciplinary action was taken against the light heavyweights. Griffin later apologized and reportedly made a donation to a local rape crisis center.

“I like to cause trouble. I like to stir the pot and I like to make a mess of things, but I really do not want to be mean or malicious to anyone,” Griffin told Las Vegas ABC affiliate KTNV in November. “I feel bad. I want to apologize. I feel like I should be punished a little bit. Maybe other professional athletes or just guys in locker rooms can kind of be more sensitive towards the topic of rape. Once you take the comments in the light of day, you feel disgusted by it, but at the time, you don’t think.”

Torres was released by the promotion following his now-infamous “rape van” tweet. After issuing a public apology and speaking one-on-one with White, Torres was rehired.

The UFC released a statement of its own to Advertising Age concerning its fighters’ use of social media.

“With over 425 athletes on our roster, there have unfortunately been instances where a couple athletes have made insensitive or inappropriate comments,” the Las Vegas-based promotion stated. “We don’t condone this behavior, and in no way is it reflective of the company or its values.

“As an organization, we are progressive in social media and, unlike most other sports leagues, we encourage our athletes to engage online,” the statement continued. “It is part of our company culture, and whenever you are at the forefront of a trend or initiative, it comes with its own pitfalls. We will continue to embrace social media while looking for better ways to stay in front of the issues. This includes a mandate for our athletes to attend sensitivity training and a seminar on proper use of social media.”

The actions of Quinton Jackson were also a topic of discussion in the online community after the former light heavyweight champ participated in a video promoting Internet-based television provider The 90-second video, “How to Pick Up a Gurl -- Fast,” features Jackson attempting to rape a woman in a parking lot, only to be thwarted and then attacked by the victim, who is revealed to be transgender.

In the past, White and UFC commentator Joe Rogan have also been brought to the forefront of the discussion after making separate derogatory remarks about two female members of the media, as well as using the word “faggot” to publicly express disdain for certain individuals. Both instances, among others, are outlined by a January letter sent to New York State assembly members by the National Center on Domestic and Sexual Violence urging the Empire State to maintain its ban on professional mixed martial arts.

Anheuser-Busch became a UFC sponsor in 2008 and renewed its contract with the promotion last year in a deal that increased Bud Light’s exposure on UFC broadcasts. The beer brand now “presents” four pay-per-views annually and partners with the UFC to promote one “special” event per year, most recently UFC Fight Night 25 this past September.

view original article >>

Report here if this news is invalid.

Related News

Ronda Rousey Says Violent Incident with Ex-Boyfriend Was 'Self-Defense'

  • 12 days ago

Ronda Rousey is clarifying controversial comments that were made in her autobiography in which she hit an ex-boyfriend during an encounter that some claim constitutes domestic violence. Speaking at t read news >>

Dana White Comments on Expected Gate for Rousey vs. Holm, UFC 193

  • 12 days ago

Ronda Rousey will put her undefeated record on the line at UFC 193 in Australia against Holly Holm on Saturday. According to Damon Martin of Fox Sports, the fight is anticipated to break the all-time read news >>

Khabib Nurmagomedov opts against retirement but won't get desired Al Iaquinta matchup

  • 13 days ago

Although another recent injury had Khabib Nurmagomedov considering retirement, he’s opted to fight on. But he won’t get his desired matchup.Filed under: News, UFC read news >>

Ronda Rousey Comments on Next Step in Career After Holly Holm UFC Fight, More

  • 14 days ago

UFC bantamweight champion Ronda Rousey has become a recognisable figure for even the most causal of sports fans over the past year, but as the American gets set for the biggest night in her career at read news >>

Floyd Mayweather Comments on Ronda Rousey's Ring Magazine Cover

  • 14 days ago

Ronda Rousey recently became the first woman to grace the cover of Ring Magazine, but retired boxer Floyd Mayweather Jr. used the historic accomplishment as an avenue to comment on the state of boxin read news >>

Why UFC vet Thiago Tavares didn't mind that deep gash and recent TKO loss

  • 19 days ago

Veteran UFC featherweight Thiago Tavares said he doesn’t necessarily get hung up on whether he wins or loses his fights.Filed under: Featured Videos, News, UFC, Videos read news >>

Daniel Cormier, UFC Agree to New Contract: Latest Details, Comments, Reaction

  • 23 days ago

UFC light heavyweight champion Daniel Cormier (17-1 MMA, 6-1 UFC) signed an eight-fight contract with the organization Monday. According to Steven Marrocco of MMAjunkie, Cormier met with the UFC and read news >>

Count Max Holloway Among Nick Diaz Defenders: ‘It’s a Bunch of BS’

  • 23 days ago

Featherweight contender Max Holloway became the most recent fighter to speak out about Nick Diaz’ five-year suspension for testing positive for marijuana. read news >>

Ronda Rousey’s Coach Refuses to Address Her Mom’s Abhorrence of Him

  • 28 days ago

Confronted about Ronda Rousey's mom's abhorrence for him, coach Edmond Tarverdyan refused to address her recent remarks. read news >>

Nick Diaz in Settlement Talks with NAC: Latest Details, Comments and Reaction

  • 28 days ago

UFC star Nick Diaz was slapped with a five-year ban and $165,000 fine in September by the Nevada State Athletic Commission for a third failed drug test for marijuana in the Silver State, but the cont read news >>