UFC President Dana White: “It Would Be Tough to Not Call Us One of the Major Sports”


Dana White UFC Fan Expo 2013-LogoWith The Ultimate Fighting Championship’s twentieth anniversary event rapidly approaching, the history of the organization and its path from sports’ greatest spectacle to mainstream acceptance has been a walk down nostalgia lane for many, while others are seeing the road to recognition for the first time.

Once banned from television, today the UFC is an international sports juggernaut with its own reality series, offices around the world, and events held on nearly a weekly basis.

For hardcore fans, the question was never if mixed martial arts would make it, but when? After the success of the first season of The Ultimate Fighter in 2005, the when was answered, and the questioned turned to, how big could the sport get? Will it ever be on the level of the NFL, MLB, the NBA or NASCAR?

UFC president Dana White believes the sport is beginning to receive the recognition of a major sport, but still doesn’t consider it mainstream.

“I think we’re starting to get there now,” said White on a recent media conference call. “I don’t think we’re mainstream yet. I really don’t. I know people disagree with me when I say that. But I think we’re starting to be looked at as one of the major sports now.

“If you look at what we’ve done on television, it’s pretty amazing, and our live events, what we do at venues. It would be tough to not call us one of the major sports,” added the UFC president.

The definition of mainstream may differ depending on who you ask.  It’s not just having a longterm network television deal and generating advertising dollars from companies like Bud Light and Harley Davidson to White.  It’s not just having athletes sponsored by traditional sports sponsorships like Nike, Reebok and Gatorade.

“To me, mainstream is when you walk down a street in any city anywhere and everybody knows what you are, and we’re not (there yet.)”

view original article >>
Report here if this news is invalid.

Related News

  • 27 days ago
  • 4 views

UFC president Dana White is still confident that former welterweight champion Georges St-Pierre will return to the UFC. read news >>

  • 27 days ago
  • 12 views

UFC President Dana White discusses the thrilling featherweight title fight main event between Jose Aldo and Chad Mendes, as well as whether Aldo will face McGregor in 2015. Minutes after witnessing w read news >>

  • 26 days ago
  • 1096 views

UFC president Dana White discusses all the action from UFC 179, including Jose Aldo vs. Chad Mendes, what's next for Conor McGregor, Georges St-Pierre, and more. read news >>

  • 26 days ago
  • 7 views

UFC president Dana White, coaches Wanderlei Silva and Chael Sonnen were very critical of the production team of The Ultimate Fighter: Brazil 3 in 2014, and the UFC decided to change a few things for read news >>

  • 25 days ago
  • 3 views

When UFC President Dana White posted his latest Instagram selfie with Conor McGregor early Monday, at least he had the presence of mind to caption it, "Ready ... Set ... HATE!!!!" Apparently, White i read news >>

  • 25 days ago
  • 1 views

UFC president Dana White officially announced Grace Tourinho as the managing director for UFC in Brazil on November 2013, and her tenure will end one year later. Tourinho, who first started working f read news >>

  • 16 days ago
  • 4 views

On Thursday, Ultimate Fighting Championship President Dana White revealed that a civil lawsuit against Anthony Johnson has been dismissed, thus allowing the light heavyweight to resume fighting immed read news >>

  • 15 days ago
  • 1 views

UFC President Dana White offered his thoughts on the declining PPV numbers in 2014. The significant decline in pay-per-view revenue is hardly a new discussion in MMA circles. Over the past few years, read news >>

  • 8 days ago
  • 2 views

MEXICO CITY – UFC President Dana White has long discussed his desire to take the world’s largest MMA organization to Mexico. On the eve of that dream becoming a reality, is Mexico as excited to play read news >>

Jump to: