UFC Fight Night Dublin: McGregor vs. Brandao, which will take place on 19th July at the O2 Arena in Dublin, will be broadcast on channel 3e in Ireland. 3e, part of the TV3 network, will broadcast the main card on a live basis from 8pm, together with features and enhanced editorial across the TV3 Group in the lead up to the event.

This is the first time a UFC event will be broadcast to a terrestrial audience in Ireland, marking a significant step forward for the organisation in this region. 

TV3 reaches in the region of 3.5million individuals each month, equivalent to 85.1% of the available viewing population. It is the largest commercial TV channel in Ireland, and has a bigger market share for adults than BBC1, UTV, Channel 4 or Sky 1 combined. 

Garry Cook, Executive Vice President and Managing Director of UFC Europe, the Middle East and Africa (EMEA), said: “The popularity of the UFC in Ireland continues to grow at an enormous rate. With a number of talented Irish fighters on the card and the record breaking sell-out audience at the O2 arena, it was only right that we also offered access to this incredible event to audiences in Ireland via a free to air TV agreement. We are incredibly excited to make this announcement and we are confident that this is only the beginning of things to come for our sport in Ireland.”  

Interest in the UFC is not only growing in Ireland, but it continues to soar elsewhere across Europe and in the Middle East. Already this year the UFC has delivered live events in London, Abu Dhabi and Berlin, with plans to host two further EMEA events after Fight Night Dublin, before the end of 2014. 

The TV3 Group has an impressive track record in bringing major international sporting events in to homes across Ireland. The network has televised more than 150 live UEFA Champions League and UEFA Europa League games since 2009. TV3 have also secured the live broadcast rights in Ireland for all 48 matches for the 2015 Rugby World Cup.

TV3 Group Head of Sport, Kieran Holden, said; “We are thrilled to be able to broadcast Conor McGregor’s homecoming bout for UFC’s Dublin event on 3e, on 19 July. Conor’s progress through the MMA ranks has been phenomenal and we are delighted that we are able to show this event to his growing fan base here live and for free on 3e.”

view original article >>

Report here if this news is invalid.

Related News

UFC and Wrestling Canada Lutte Announce Partnership

  • 29 days ago
  • 0 views

UFC® today announced a new partnership agreement with Wrestling Canada Lutte to actively promote amateur and Olympic wrestling throughout Canada. read news >>

Ulka Sasaki Replaces Retired Paddy Holohan at UFC Fight Night 87

  • 26 days ago
  • 18 views

Friday evening, the UFC announced that Japan's Ulka Sasaki will step in as Paddy Holohan's replacement against Willie Gates at UFC Fight Night 87. read news >>

UFC Renews Partnership with the International Mixed Martial Arts Federation

  • 24 days ago
  • 8 views

UFC today announced the renewal of its partnership with the International Mixed Martial Arts Federation (IMMAF). read news >>

UFC to Induct 2016 Hall of Fame Class Following UFC 200

  • 23 days ago
  • 26 views

UFC on Tuesday announced that it will induct its 2016 Hall of Fame class at the UFC Fan Expo following UFC 200. read news >>

Holly Holm Possible UFC on FOX 20 Headliner; Gilbert Melendez vs. Edson Barboza Announced

  • 22 days ago
  • 32 views

UFC on FOX 20 received a bout pitting Gilbert Melendez vs. Edson Barboza, and could also include Holly Holm and Anthony Johnson's next fights. read news >>

UFC to Return to Germany, Announces Hamburg Event Set for September 3

  • 19 days ago
  • 6 views

The Ultimate Fighting Championship announced today that it will host an event in Hamburg, Germany on Sept. 3. read news >>

Sioux Falls and Chicago Headliners Announced

  • 19 days ago
  • 1 views

The summer of UFC continues to heat up, with two July shows getting intriguing main events that were announced Sunday. Just four days after UFC 200, the Octagon will set down in Sioux Falls, South read news >>

World Series of Fighting 32 Gets New Main Event and Second Title Fight

  • 16 days ago
  • 2 views

World Series of Fighting has announced a new main event and second championship rematch between for WSOF 32: Moraes vs. Hill on July 30. read news >>

EA Sports UFC 2 introduces all new competitive gaming experience

  • 15 days ago
  • 1 views

Electronic Arts Inc. announced the launch of Live Event Competitions, a brand new competitive experience in EA SPORTS™ UFC® 2 Live Events mode. read news >>

Antonio Rodrigo Nogueira First Announced 2016 UFC Hall of Fame Inductee

  • 12 days ago
  • 1 views

Retired UFC and Pride heavyweight champion Antonio Rodrigo Nogueira was announced on Saturday night as the first 2016 inductee into the UFC Hall of Fame. read news >>