Jon-Jones-UFC-Expo-2013UFC light heavyweight champion Jon “Bones” Jones has signed a sponsorship deal with sports fuel company Gatorade, becoming the first MMA fighter to represent the company in the Octagon.

Jones joins the likes of Michael Jordan, Peyton Manning, Usain Bolt and Serena Williams to ink an endorsement with the company.

His agent, Malki Kawa, announced the news on Thursday morning, saying that the Gatorade logo will be prominently displayed on Jones’ fight shorts.

“It’s great that a company like Gatorade sees the value that their products bring to MMA athletes,” Jones said. “They’re one of the biggest brands in sports worldwide, and I am honored to have their support moving forward.

“It does not get any better than Gatorade when it comes to fueling your body, during training and competition.”

The sponsorship deal is the latest move that shows mixed martial arts has become a serious player in the sporting world.

“This is a historic day for UFC competitors,” Kawa said. “Gatorade is one of the most recognized brands in the world. Jon has earned this relationship through hard work, determination, and pure dominance inside the Octagon.”

Jones, who became the youngest UFC champion at just 23 in 2011, will become the all-time UFC wins leader in the light heavyweight division if he is successful in his title defense against Alexander Gustafsson at UFC 165 on Saturday night in Toronto.

view original article >>
Report here if this news is invalid.

Related News

Bellator Signs Top Featherweight Prospect Gleristone Santos

  • 21 days ago
  • 4 views

Gleristone Santos, quite possibly the best MMA prospect in all of Brazil, has signed a contract with the Bellator promotion. The report came Tuesday from Guilherme Cruz of MMAFighting.com. The 26-yea read news >>

After two-year absence from MMA, Magomedrasul ‘Frodo’ Khasbulaev signs with WSOF

  • 13 days ago
  • 0 views

Former Bellator standout Magomedrasul Khasbulaev has officially signed with World Series of Fighting. Following a two-year absence from MMA due to extenuating circumstances, Magomedrasul 'Frodo' Khas read news >>

Former Invicta FC atomweight champ Michelle Waterson signs with UFC

  • 7 days ago
  • 4 views

Former Invicta atomweight champion Michelle Waterson has signed with the UFC, where she’s expected to make the leap to flyweight.Filed under: MMA Rumors, News, UFC, Videos read news >>

Michelle “The Karate Hottie” Waterson Signs with the UFC

  • 7 days ago
  • 11 views

Former Invicta FC atomweight champion Michelle “The Karate Hottie” Waterson (12-4) has signed with the UFC to compete as a strawweight. read news >>

Bellator tourney winner 'Frodo' Khasbulaev signs with WSOF, promotion seeks opponent

  • 5 days ago
  • 0 views

Bellator MMA Season 8 featherweight tournament winner Magomedrasul Khasbulaev has signed a multi-fight deal with WSOF, and the promotion is now seeking an opponent to face him at June’s WSOF 21 event read news >>

Invicta's Michelle Waterson signs with UFC, faces Angela Magana in July

  • 5 days ago
  • 4 views

Michelle Waterson, known as "The Karate Hottie", has signed with the UFC to compete in the women's strawweight division. Invicta has lost another one of their stars to the UFC. Michelle Waterson, kno read news >>

Veteran slugger Melvin Guillard signs with Bellator

  • a day ago
  • 1 views

Veteran lightweight slugger Melvin Guillard, who’s recently competed for the UFC and WSOF, has signed with Bellator MMA.Filed under: Bellator, Featured, News, WSOF read news >>

Lightweight Melvin Guillard signs with Bellator

  • a day ago
  • 0 views

Melvin Guillard's rocky World Series of Fighting tenure is now in the past as the lightweight has signed with Bellator. The next chapter in Melvin Guillard's up-and-down career will take place inside read news >>

K-1 GP heavyweight champion, Ewerton Teixeira, signs with Bellator

  • 12 hours ago
  • 0 views

Brazilian K-1 Japan champion, Ewerton Teixeira has a signed a contract with Bellator. Teixeira is 33 years old and undefeated in MMA. There is a new fighter in Bellator's heavyweight division. A form read news >>