UFC Light Heavyweight Champ Jon Jones Signs Sponsorship Deal With Gatorade


Jon-Jones-UFC-Expo-2013UFC light heavyweight champion Jon “Bones” Jones has signed a sponsorship deal with sports fuel company Gatorade, becoming the first MMA fighter to represent the company in the Octagon.

Jones joins the likes of Michael Jordan, Peyton Manning, Usain Bolt and Serena Williams to ink an endorsement with the company.

His agent, Malki Kawa, announced the news on Thursday morning, saying that the Gatorade logo will be prominently displayed on Jones’ fight shorts.

“It’s great that a company like Gatorade sees the value that their products bring to MMA athletes,” Jones said. “They’re one of the biggest brands in sports worldwide, and I am honored to have their support moving forward.

“It does not get any better than Gatorade when it comes to fueling your body, during training and competition.”

The sponsorship deal is the latest move that shows mixed martial arts has become a serious player in the sporting world.

“This is a historic day for UFC competitors,” Kawa said. “Gatorade is one of the most recognized brands in the world. Jon has earned this relationship through hard work, determination, and pure dominance inside the Octagon.”

Jones, who became the youngest UFC champion at just 23 in 2011, will become the all-time UFC wins leader in the light heavyweight division if he is successful in his title defense against Alexander Gustafsson at UFC 165 on Saturday night in Toronto.

view original article >>
Report here if this news is invalid.

Related News

  • 13 days ago
  • 31 views

Ultimate Fighting Championship (UFC) light heavyweight kingpin Jon Jones is 20-1, and recently broke the promotion's record for successful 205-pound title defenses. And outside of a close unanimous d read news >>

  • 21 days ago
  • 892 views

Unlike UFC President Dana White, heavyweight Alistair Overeem sees no reason why he shouldn’t train with 205-pound champion Jon Jones.Filed under: Featured, News, UFC read news >>

  • 12 days ago
  • 2 views

UFC broadcaster Joe Rogan believes that racism could have something to do with the reason why light heavyweight champion Jon Jones isn't as popular as he should be. read news >>

  • 10 days ago
  • 3 views

UFC president, Dana White discusses Jon Jones' popularity, doesn't feel that racism comes into play. UFC Light-heavyweight champ, Jon Jones has been a lightning rod of controversy for years. From his read news >>

  • 3 days ago
  • 3 views

Chances are, Jon Jones will never have another 2011. To say that year was a good one for the UFC light heavyweight champion is a drastic understatement. Simply put, Jones’ 2011 may well go down as th read news >>

  • 27 days ago
  • 73 views

The spotlight in no longer so bright on Jon Jones and Daniel Cormier’s brewing feud, but the upcoming title challenger recently dropped an interesting nugget on social media.Filed under: News, UFC read news >>

  • 26 days ago
  • 4 views

UFC Hall of Famer Stephan Bonnar has signed a multi-fight deal with Bellator MMA, and in addition to fighting, he could do some commentary work.Filed under: Bellator, Featured, News read news >>

  • 25 days ago
  • 19 views

Very rarely does a fight come together via honest divisional math that has as much heat and validity as Jon Jones versus Daniel Cormier. That isn’t to say that there haven’t been some very lucrative read news >>

  • 22 days ago
  • 10 views

Aside from Jon Jones vs. Alexander Gustafsson, TJ Dillashaw vs. Renan Barao 2 was the most anticipated of all championship rematches. Because of apparent complications with Barao's weight cut, that b read news >>