Jon-Jones-UFC-Expo-2013UFC light heavyweight champion Jon “Bones” Jones has signed a sponsorship deal with sports fuel company Gatorade, becoming the first MMA fighter to represent the company in the Octagon.

Jones joins the likes of Michael Jordan, Peyton Manning, Usain Bolt and Serena Williams to ink an endorsement with the company.

His agent, Malki Kawa, announced the news on Thursday morning, saying that the Gatorade logo will be prominently displayed on Jones’ fight shorts.

“It’s great that a company like Gatorade sees the value that their products bring to MMA athletes,” Jones said. “They’re one of the biggest brands in sports worldwide, and I am honored to have their support moving forward.

“It does not get any better than Gatorade when it comes to fueling your body, during training and competition.”

The sponsorship deal is the latest move that shows mixed martial arts has become a serious player in the sporting world.

“This is a historic day for UFC competitors,” Kawa said. “Gatorade is one of the most recognized brands in the world. Jon has earned this relationship through hard work, determination, and pure dominance inside the Octagon.”

Jones, who became the youngest UFC champion at just 23 in 2011, will become the all-time UFC wins leader in the light heavyweight division if he is successful in his title defense against Alexander Gustafsson at UFC 165 on Saturday night in Toronto.

view original article >>

Report here if this news is invalid.

Related News

World Series of Fighting Signs Undefeated Prospect Phil Hawes

  • 4 days ago
  • 16 views

World Series of Fighting has signed undefeated middleweight prospect Phil Hawes (3-0) to an exclusive, multi-year promotional agreement. read news >>

Floyd Mayweather’s MMA Interests Include Jon Jones, Not Just Conor McGregor

  • 2 days ago
  • 245 views

Although most of the talk swirling around Floyd Mayweather and MMA has centered around Conor McGregor, his MMA interests also include Jon Jones. read news >>

Jon Jones, Demetrious Johnson, and Conor McGregor Make SI’s Top 50 Fittest Male Athletes

  • 2 days ago
  • 12 views

Sports Illustrated released their list of the top 50 fittest male athletes, and three UFC fighters made the cut, including Jon Jones, who cracked the top five. read news >>

7 UFC fighters named to SI's fittest athletes list (Yahoo Sports)

  • 2 days ago
  • 8 views

From Yahoo Sports: Pound-for-pound king Jon Jones came in at No. 4 on Sports Illustrated countdown, but he wasn't alone in the top 10. read news >>

7 UFC fighters named to SI's fittest athletes list (Yahoo Sports)

  • 2 days ago
  • 15 views

From Yahoo Sports: Pound-for-pound king Jon Jones came in at No. 4 on Sports Illustrated countdown, but he wasn't alone in the top 10. read news >>

VIDEO: Jon Jones Talks P4P Top Ranking and Demetrious Johnson’s Claim to It

  • 29 days ago
  • 25 views

UFC champion Jon Jones discusses his place in the pound-for-pound rankings and addresses flyweight champion Demetrious Johnson's claim that he's the top pound-for-pound fighter. read news >>

Jon Jones vs. Daniel Cormier 2 Announced for UFC 200: Full Match Card, Reaction

  • 29 days ago
  • 43 views

After pulling Conor McGregor from the card, the UFC needed to do something drastic to ensure UFC 200 would live up to its status as one of the most highly anticipated pay-per-views of 2016. The compa read news >>

With Conor McGregor Out, Daniel Cormier vs. Jon Jones Rematch Heads UFC 200

  • 29 days ago
  • 18 views

Dana White and a bevy of UFC fighters took over GMA to announce that the rematch between Daniel Cormier and Jon Jones would now headline UFC 200. read news >>

Daniel Cormier vs. Jon Jones 2: Early Odds for UFC 200 Main Event

  • 29 days ago
  • 15 views

UFC officially announced Wednesday that the rematch between Jon Jones and Daniel Cormier for the light heavyweight championship is set to headline UFC 200 in July. The highly anticipated clash replac read news >>

VIDEO: Dana White’s Big UFC 200 Announcement, Jon Jones and Daniel Cormier React

  • 28 days ago
  • 80 views

Watch as UFC president Dana White announces the new UFC 200 main event. Jon Jones and Daniel Cormier react to their headlining rematch. read news >>