The Ultimate Fighting Championship has signed a four-year distribution with Multi Screen Media in India.

MSM is a subsidiary of Sony Pictures Television and will broadcast UFC programming on a new sports channel called SIX.

“When we went to India over a year ago, I felt the market held enormous potential for the UFC,” said UFC CEO Lorenzo Fertitta in the official release. “India has a long history of martial arts and traditional wrestling like Kushti. Indian athletes have also demonstrated world-class levels in combat sports as evidenced by the country’s 2008 Olympic medalists in wrestling and boxing.”

India has long been a coveted target in the UFC’s plan for international expansion. The promotion recently debuted its first overseas version of “The Ultimate Fighter” in Brazil, and India is now rumored to be standing in the “TUF” on-deck circle.

While the UFC has never held an event in India, the sport is not a foreign concept in the country, which houses roughly 1.2 billion residents. Super Fight League was conceived late last year and held its first event on March 11 in Mumbai. SFL 2 is slated to take place April 7 in Chandigarh.

The UFC also debuted new social media platforms to coincide with Thursday’s broadcast deal announcement, launching UFC India profiles on Twitter and Facebook.

“We are delighted to be bringing the best of the sport of mixed martial arts to India,” said Man Jit Singh, MSM CEO. “Mixed martial arts requires tremendous physical conditioning, skill and strategy, and we hope it will be an inspiration to young India. We hope the programming that will be premiered on our sports channel, SIX, will motivate a new generation to compete on the world stage in one of the fastest growing sports.”

view original article >>
Report here if this news is invalid.

Related News

Bellator inks Cheick Kongo, Ilima Macfarlane to multi-fight contract extensions

  • 22 hours ago
  • 12 views

Bellator has signed two of its notable fighters to contract extensions. Heavyweight Cheick Kongo and women’s flyweight Ilima Macfarlane have both inked multi-fight contract extensions with the organi read news >>

Diego Sanchez Welcomes Marcin Held to the UFC in Mexico City

  • 28 days ago
  • 33 views

A day after announcing that he had signed with the UFC, former Bellator MMA title contender Marcin Held knows who he'll face in his promotional debut. read news >>

Dana White Says Robbie Lawler vs. Donald Cerrone Signed for UFC 205 in New York

  • 21 days ago
  • 48 views

Dana White says an exciting bout between Robbie Lawler and Donald "Cowboy" Cerrone has been inked for UFC 205 in New York. read news >>

Veta Arteaga Knows What She Signed Up for at Bellator 161 | MMAWeekly.com

  • 16 days ago
  • 17 views

Undefeated flyweight Veta Arteaga knows what she signed up for at Bellator 161, and she's ready. read news >>

Chael Sonnen to Bellator: Latest Contract Details, Comments, Reaction

  • 13 days ago
  • 167 views

Veteran MMA fighter Chael Sonnen has left UFC and signed a multiyear deal with Bellator, Damon Martin of Fox Sports reported Thursday. MMA Fighting's Ariel Helwani confirmed Martin's report. The 39-y read news >>

Chael Sonnen's Anger Motivated His Return | MMAWeekly.com

  • 9 days ago
  • 40 views

Ready to fight at gangster weight, Chael Sonnen signed with Bellator to make his MMA return. He said it's because he is angry. read news >>

Bharti Dhoundiyal: A Rare Female Mixed Martial Artist From India | FIGHTLAND

  • 9 days ago
  • 5 views

All photos by Daniel Bruce Bharti Dhoundiyal, 21-years-old, is one of few professional female MMA fighters in India. Born to a humble family and living in New Delhi's northern outskirts, she started read news >>

Bharti Dhoundiyal: A Rare Female Mixed Martial Artist From India | FIGHTLAND

  • 9 days ago
  • 1 views

All photos by Daniel Bruce Bharti Dhoundiyal, 21-years-old, is one of few professional female MMA fighters in India. Born to a humble family and living in New Delhi's northern outskirts, she started read news >>