UFC Inks Four-Year Distribution Deal with Multi Screen Media in India


The Ultimate Fighting Championship has signed a four-year distribution with Multi Screen Media in India.

MSM is a subsidiary of Sony Pictures Television and will broadcast UFC programming on a new sports channel called SIX.

“When we went to India over a year ago, I felt the market held enormous potential for the UFC,” said UFC CEO Lorenzo Fertitta in the official release. “India has a long history of martial arts and traditional wrestling like Kushti. Indian athletes have also demonstrated world-class levels in combat sports as evidenced by the country’s 2008 Olympic medalists in wrestling and boxing.”

India has long been a coveted target in the UFC’s plan for international expansion. The promotion recently debuted its first overseas version of “The Ultimate Fighter” in Brazil, and India is now rumored to be standing in the “TUF” on-deck circle.

While the UFC has never held an event in India, the sport is not a foreign concept in the country, which houses roughly 1.2 billion residents. Super Fight League was conceived late last year and held its first event on March 11 in Mumbai. SFL 2 is slated to take place April 7 in Chandigarh.

The UFC also debuted new social media platforms to coincide with Thursday’s broadcast deal announcement, launching UFC India profiles on Twitter and Facebook.

“We are delighted to be bringing the best of the sport of mixed martial arts to India,” said Man Jit Singh, MSM CEO. “Mixed martial arts requires tremendous physical conditioning, skill and strategy, and we hope it will be an inspiration to young India. We hope the programming that will be premiered on our sports channel, SIX, will motivate a new generation to compete on the world stage in one of the fastest growing sports.”

view original article >>
Report here if this news is invalid.

Related News

  • 5 hours ago
  • 1 views

Ultimate Fighting Championship (UFC) CEO Lorenzo Fertitta is no dummy. He expected a certain amount of "backlash" from the promotion's surprise acquisition of former professional wrestler Phil Brooks read news >>

  • 29 days ago
  • 10 views

Ultimate Fighting Championship (UFC) kicks off 2015 on pay-per-view (PPV) this Saturday (Jan. 3, 2015) with a phenomenal UFC 182 card featuring the mammoth light heavyweight title fight between Jon J read news >>

  • 28 days ago
  • 0 views

The Ultimate Fighting Championship has hired attorneys from Boies, Schiller & Flexner LLP to defend the promotion in an anti-trust lawsuit filed by a group of fighters. read news >>

  • 27 days ago
  • 20 views

Will Ultimate Fighting Championship (UFC) light heavyweight champion Jon Jones knockout Daniel Cormier in the UFC 182 pay-per-view (PPV) main event on Jan. 3, 2015 inside the MGM Grand Garden Arena i read news >>

  • 27 days ago
  • 0 views

Ultimate Fighting Championship (UFC) lightweight Donald Cerrone is riding a five-fight winning streak that dates back to UFC 167. The last man to beat him, Rafael dos Anjos, is one of the few lightwe read news >>

  • 26 days ago
  • 117 views

Ultimate Fighting Championship (UFC) is just a few hours away from the UFC 182: "Jones vs. Cormier" weigh in event, the last stop before this Saturday night's (Jan. 3, 2015) light heavyweight champio read news >>

  • 26 days ago
  • 0 views

The Ultimate Fighting Championship has dropped its plan to implement a year-round drug testing program for its fighters. read news >>

  • 25 days ago
  • 16 views

Ultimate Fighting Championship (UFC) held its UFC 182 weigh in event earlier today (Fri., Jan. 2, 2015) inside the MGM Grand Garden Arena in Las Vegas, Nevada, home of tomorrow night's epic "Jones vs read news >>

  • 25 days ago
  • 632 views

Ultimate Fighting Championship (UFC) will send lightweight "Cowboy" Donald Cerrone into battle against undefeated 155-pound sensation Myles Jury in the UFC 182 co-main event, which pops off later ton read news >>