At a press conference held Tuesday in Mumbai, the Ultimate Fighting Championship and the SONY SIX channel confirmed a wide-ranging, strategic partnership, which brings the UFC to India.

SIX is the destination for all UFC programming in India, from live events to athlete profile shows including Countdown and Primetime. SIX will also feature the UFC’s retrospective show Unleashed, featuring the greatest fights in the UFC’s 19-year history.

“We are very excited to partner with SIX as the UFC expands into India,” UFC Chairman and CEO Lorenzo Fertitta said. “We look forward to working with them to not only further expand the UFC’s fanbase here, but also to find and develop local talent and, ultimately, bring regular live events to India.”

Mr. Man Jit Singh, CEO Multi Screen Media, the parent company of SIX, said, “We are delighted to bring the UFC – the fastest growing sports organization in the world – to India. India has a lot of appetite for new sports and we are confident that SIX will skew younger audiences with the special programming of the Ultimate fighting Championship on the channel.”

A cornerstone of the new partnership will be the production of an all-Indian edition of The Ultimate Fighter, the UFC’s long-running reality TV show where 16 of the most talented unsigned martial artists compete for a contract with the UFC. Previous TUF winners have gone on to win UFC world champions and become international superstars.

TUF India will be the third edition of the long-running sports reality show to take place outside the U.S. with TUF Brazil being a huge success earlier this year and TUF: The Smashes (Australia vs. U.K.) to begin airing in Australia later this month.

TUF India is scheduled for broadcast in 2013 and casting details will be announced soon. Fertitta said SIX’s commitment to the series was crucial for the UFC in the market.

“SIX’s willingness to step up and commit to The Ultimate Fighter India was very important to us,” said Fertitta. “TUF India will help to introduce the sport in India, to showcase the hard work, dedication, athleticism and skills needed to compete in the UFC. It will also cast a spotlight throughout the country, searching for the most talented local martial artists.

“The UFC will be successful in India even without local stars, but what we’ve seen around the world is fans really want to see one of their own get a chance to compete at the highest level. Somewhere out there in a country of 1.2 billion there is a Indian champion, someone who will capture the imagination of the fans and help take the sport to a whole new level.”

view original article >>
Report here if this news is invalid.

Related News

Conan O'Brien announces live that he's a part-owner of the UFC (Video)

  • 26 days ago

Conan O'Brien announced live on his show that, thanks to the purchase by WME-IMG, he's a part-owner of the UFC. He also listed a tonof investors along with him.There has been no shortage of read news >>

Bellator MMA Announces Back-to-Back Events |

  • 15 days ago

Bellator announced the promotion’s first ever Friday/Saturday doubleheader event with Bellator 166 and Bellator 167 taking place on consecutive nights. read news >>

Georges St-Pierre Announces He Has Left UFC: Latest Comments, Reaction

  • 8 days ago

Georges St-Pierre announced on Monday's The MMA Hour with Ariel Helwani that he is no longer with UFC, per the show's producer, Eric Jackman. Jackman noted the fighter is a free agent after his lawye read news >>

Daniel Cormier announces his next opponent for the UFC light heavyweight championship

  • 20 days ago

Daniel Cormier has announced his next challenger for the UFC light heavyweight title. Find out who it is and when it goes down. read news >>

Daniel Cormier vs. Anthony Johnson Fight Announced for UFC 206

  • 20 days ago

Anthony Johnson will look to exact revenge and finish off a perfect year when he challenges Daniel Cormier for the light heavyweight title at UFC 206 on Dec. 10. On Wednesday, UFC Tonight announced t read news >>

Coker Undeterred by Potential of Public Backlash Ahead of Bellator's Israel Debut | FIGHTLAND

  • 20 days ago

Photo via Scott Coker/Twitter Last month, Bellator announced its first event in Israel, which is scheduled to take place on November 10 at Tel Aviv’s 11000-seat Menora Mivtachim Arena. The card boast read news >>

Here's Matt Schnell and Karyn Bryant in their MTV days | TUF Talk

  • 20 days ago

TUF contestant Matt Schnell and host Karyn Bryant share a previous employer. read news >>

Matt Schnell, Anthony Pettis talk all things TUF | TUF Talk

  • 20 days ago

Anthony Pettis and Matt Schnell discuss Schnells win over Matt Rizzo, living in the TUF house, Sergio Pettis and more. read news >>

UFC Cancels Fight Night 97: Latest Comments and Reaction

  • 19 days ago

UFC announced it will cancel Fight Night 97 and reschedule the bout between Ricardo Lamas and BJ Penn, which was originally set for Saturday, Oct. 15, after Penn suffered a rib injury that leaves him read news >>

Nate Diaz gets public warning from USADA over UFC 202 post-fight vape pen use

  • 19 days ago

UFC anti-doping partner USADA announced today that Nate Diaz will not face any disciplinary action for using a vape pen post-UFC 202, instead receiving a verbal warning. Filed under: Featured Videos, read news >>