UFC Announces TUF India Alongside Indian TV Deal with Sony Six


  • Share on Tumblr
  • submit to reddit

At a press conference held Tuesday in Mumbai, the Ultimate Fighting Championship and the SONY SIX channel confirmed a wide-ranging, strategic partnership, which brings the UFC to India.

SIX is the destination for all UFC programming in India, from live events to athlete profile shows including Countdown and Primetime. SIX will also feature the UFC’s retrospective show Unleashed, featuring the greatest fights in the UFC’s 19-year history.

“We are very excited to partner with SIX as the UFC expands into India,” UFC Chairman and CEO Lorenzo Fertitta said. “We look forward to working with them to not only further expand the UFC’s fanbase here, but also to find and develop local talent and, ultimately, bring regular live events to India.”

Mr. Man Jit Singh, CEO Multi Screen Media, the parent company of SIX, said, “We are delighted to bring the UFC – the fastest growing sports organization in the world – to India. India has a lot of appetite for new sports and we are confident that SIX will skew younger audiences with the special programming of the Ultimate fighting Championship on the channel.”

A cornerstone of the new partnership will be the production of an all-Indian edition of The Ultimate Fighter, the UFC’s long-running reality TV show where 16 of the most talented unsigned martial artists compete for a contract with the UFC. Previous TUF winners have gone on to win UFC world champions and become international superstars.

TUF India will be the third edition of the long-running sports reality show to take place outside the U.S. with TUF Brazil being a huge success earlier this year and TUF: The Smashes (Australia vs. U.K.) to begin airing in Australia later this month.

TUF India is scheduled for broadcast in 2013 and casting details will be announced soon. Fertitta said SIX’s commitment to the series was crucial for the UFC in the market.

“SIX’s willingness to step up and commit to The Ultimate Fighter India was very important to us,” said Fertitta. “TUF India will help to introduce the sport in India, to showcase the hard work, dedication, athleticism and skills needed to compete in the UFC. It will also cast a spotlight throughout the country, searching for the most talented local martial artists.

“The UFC will be successful in India even without local stars, but what we’ve seen around the world is fans really want to see one of their own get a chance to compete at the highest level. Somewhere out there in a country of 1.2 billion there is a Indian champion, someone who will capture the imagination of the fans and help take the sport to a whole new level.”

view original article >>

Related News

  • 29 days ago
  • 15 views

Join Knockout Radio for interviews with UFC fighter Marcus Brimage and TUF 19 fight winner Cory Anderson. Also, which sport is more popular in the US: women's basketball or MMA? more

  • 28 days ago
  • 46 views

In this week’s Trading Shots, retired UFC/WEC fighter Danny Downes joins MMAjunkie columnist Ben Fowlkes to look at the Fight Pass model from a fighter’s perspective.Filed under: News, UFC more

  • 27 days ago
  • 44 views

UFC lightweight champion Anthony Pettis is the newest member of the Reebok family. Pettis confirmed the deal to MMAFighting.com on Monday. The young titleholder will now join fellow mixed martial artists Johny Hendricks and Rampage Jackson as fighters to secure sponsorships with the blue-chip sneaker and apparel company. "It's cool that they chose me," Pettis said. "I'm sure they had a lot of guys they could've chose from and they wanted to choose me. For me, it's an amazing opportunity. "I defi more

  • 27 days ago
  • 27 views

UFC lightweight kingpin Anthony Pettis went one-on-one with MMAmania.com to update fans on his new deal with Reebok, facing off against the Cesar Gracie camp, getting back into the cage, and that pesky knee injury that sidelined him for more than a year. Ultimate Fighting Championship (UFC) lightweight titleholder Anthony Pettis understands your frustration. The complexion of the mixed martial arts (MMA) landscape has changed dramatically over the last couple of years, to the point where a weeke more

  • 27 days ago
  • 32 views

In case you haven't seen all the posts -- like this one -- alerting you to this weekend's twofer, Chris Weidman, Lyoto Machida, Ronda Rousey, and Alexis Davis will collide at the UFC 175 pay-per-view (PPV) event on July 5, 2014 in Las Vegas, Nevada, while B.J. Penn and Frankie Edgar hook 'em up for a third time the following night (July 6) at the TUF 19 Finale on FOX Sports 1. As luck would have it, they all have cell phones and called in to the UFC media conference call earlier today, and you c more

  • 28 days ago
  • 5 views

In this week’s Trading Shots, retired UFC/WEC fighter Danny Downes joins MMAjunkie columnist Ben Fowlkes to look at the Fight Pass model from a fighter’s perspective.Filed under: News, UFC more

  • 27 days ago
  • 39 views

MMAmania.com resident fighter analyst Andrew Richardson breaks down the mixed martial arts (MMA) game of The Ultimate Fighter (TUF) 19 Finale headliner B.J. Penn who looks to finally earn a victory over Frankie Edgar this Sunday (July 6, 2014) at Mandalay Bay Events Center in Las Vegas, Nevada. Former Ultimate Fighting Championship (UFC) Welterweight and Lightweight strap-hanger, B.J. Penn, will drop down to Featherweight to avenge a pair of losses to fellow former 155-pound kingpin, Frankie Edg more

  • 26 days ago
  • 36 views

According to Reebok executive John Lynch, the company wanted to partner with an athlete “who had explosive speed, and bold, confident style.” Enter Anthony Pettis.Filed under: News, UFC more

  • 26 days ago
  • 42 views

The worldwide leader for mixed martial arts and UFC news, MMA News, UFC Rumors, MMA Rankings, Interviews, Videos, UFC Results, and UFC Blog more