At a press conference held Tuesday in Mumbai, the Ultimate Fighting Championship and the SONY SIX channel confirmed a wide-ranging, strategic partnership, which brings the UFC to India.

SIX is the destination for all UFC programming in India, from live events to athlete profile shows including Countdown and Primetime. SIX will also feature the UFC’s retrospective show Unleashed, featuring the greatest fights in the UFC’s 19-year history.

“We are very excited to partner with SIX as the UFC expands into India,” UFC Chairman and CEO Lorenzo Fertitta said. “We look forward to working with them to not only further expand the UFC’s fanbase here, but also to find and develop local talent and, ultimately, bring regular live events to India.”

Mr. Man Jit Singh, CEO Multi Screen Media, the parent company of SIX, said, “We are delighted to bring the UFC – the fastest growing sports organization in the world – to India. India has a lot of appetite for new sports and we are confident that SIX will skew younger audiences with the special programming of the Ultimate fighting Championship on the channel.”

A cornerstone of the new partnership will be the production of an all-Indian edition of The Ultimate Fighter, the UFC’s long-running reality TV show where 16 of the most talented unsigned martial artists compete for a contract with the UFC. Previous TUF winners have gone on to win UFC world champions and become international superstars.

TUF India will be the third edition of the long-running sports reality show to take place outside the U.S. with TUF Brazil being a huge success earlier this year and TUF: The Smashes (Australia vs. U.K.) to begin airing in Australia later this month.

TUF India is scheduled for broadcast in 2013 and casting details will be announced soon. Fertitta said SIX’s commitment to the series was crucial for the UFC in the market.

“SIX’s willingness to step up and commit to The Ultimate Fighter India was very important to us,” said Fertitta. “TUF India will help to introduce the sport in India, to showcase the hard work, dedication, athleticism and skills needed to compete in the UFC. It will also cast a spotlight throughout the country, searching for the most talented local martial artists.

“The UFC will be successful in India even without local stars, but what we’ve seen around the world is fans really want to see one of their own get a chance to compete at the highest level. Somewhere out there in a country of 1.2 billion there is a Indian champion, someone who will capture the imagination of the fans and help take the sport to a whole new level.”

view original article >>
Report here if this news is invalid.
From Around the Web

Related News

TUF Brazil 4 Coach Profile - Shogun Rua

  • 29 days ago
  • 16 views

When it was announced that Mauricio “Shogun” Rua was going to coach season four of The Ultimate Fighter Brazil, the immediate response from many centered on Rua’s upbringing in the sport at the read news >>

Mirsad Bektic vs. Renato Carneiro official for UFC Fight Night 67 in Brazil

  • 26 days ago
  • 1 views

Two undefeated fighters will collide in Brazil. The UFC announced Tuesday that Bosnia’s Mirsad Bektic will take on Brazil’s Renato Carneiro in the preliminary portion of May 30’s UFC Fight Night 67 i read news >>

Antonio Rodrigo Nogueira vs. Stefan Struve Set for UFC 190 in Brazil

  • 26 days ago
  • 0 views

Heavyweights Antonio Rodrigo Nogueira and Stefan Struve will meet at UFC 190, officials announced on Tuesday. read news >>

Renzo Gracie joins Todd Harris on commentary at WSOF 20

  • 26 days ago
  • 0 views

World Series of Fighting (WSOF) recently announced that MMA legend Renzo Gracie will be providing special guest color commentary for this weekend's WSOF 20: "Branch vs. Markes" card on April 10th. He read news >>

Jose Aldo dreams of TUF: Team Nova Uniao vs. Team Alpha Male

  • 27 days ago
  • 16 views

Jose Aldo is back in Rio and says he doesn't care about what Conor has to say and will finish the fight in the opening minutes. He also confesses a dream of a season of The Ultimate Fighter between N read news >>

Ryan Jimmo vs. Francimar Barroso, Tom Breese vs. Luiz Dutra Jr. added to UFC Fight Night 67

  • 27 days ago
  • 4 views

The UFC has officially announced the Fight Night 67 card for Goiania with a media day in Brazil on Monday, and also announced a new pair of match-ups for the upcoming card. UFC Fight Night 67, which read news >>

UFC hires BALCO investigator Jeff Novitzky for 'clean initiative education program'

  • 27 days ago
  • 0 views

The UFC today announced the hiring of a prominent anti-doping figure as part of its ongoing efforts to ensure clean competition within the promotion’s octagon.Filed under: News, UFC read news >>

Anti-Doping Expert Joins UFC As Vice President of Athlete Health and Performance

  • 27 days ago
  • 0 views

The UFC announced on Monday the hiring of Jeff Novitzky as Vice President of Athlete Health and Performance to spearhead the development of the organization’s clean initiative education program. read news >>

Nick Hein to Face Undefeated Lukasz Sajewski

  • 28 days ago
  • 0 views

UFC® today announced that German fan-favourite Nick “Sergeant” Hein has been added to UFC® FIGHT NIGHT: GUSTAFSSON vs. TEIXEIRA, as he looks to take on Polish debutant Lukasz Sajewski. read news >>