UFC 178 Will Overshadow the Entire Month of August

It's the month of August, and the mixed martial arts community is raving about the approaching UFC 178 card. Weeks separate the sports world from what is shaping up to be the biggest event of the year, and people seem to not want to stop talking about it.

One look at the planned fight card, and it's clear that the UFC has put together quite the offering for fight fans everywhere. UFC 178 is being built as the must-see card of 2014, and this event has the potential to overshadow everything else between now and September 27.

More than a full month stands between the sports public and the night when Daniel Cormier will challenge Jon Jones for the UFC light heavyweight title. But that is not stopping this event, and particularly the Jones-Cormier rivalry, from taking over the MMA media world.

The press conference brawl between Jones and Cormier earlier this week caught the eyes of everyone and has since become a hotly debated topic (via Sherdog). Between these two individuals and fights that feature Conor McGregor, Dustin Poirier, Tim Kennedy and others, it's no wonder that many of the fights set to happen this month are not being talked about.

With so much hype surrounding an event that is very distant on the horizon, one must wonder if the upcoming cards will be hurt.

UFC 177 features two title bouts on the same docket, but TJ Dillashaw and Demetrious Johnson are two of the lesser-known champions within the Ultimate Fighting Championship. Both Johnson and Dillashaw recently headlined UFC PPV events that ended with very low buyrates. According to MMA Fighting, UFC 174, which featured Johnson in the main event, potentially did less than 100,000 buys, which would be the lowest figure in the modern times of the UFC. UFC 173, where Dillashaw became the banatamweight champion, reportedly ended with slightly more than 200,000 buys, according to reports from Bloody Elbow.

UFC 178 should easily blow those numbers out of the water. The numbers from the MMA Payout Blue Book reveal that Jon Jones has averaged nearly 480,000 buys with every PPV event in which he has been a part of the main event. Even his lowest event, UFC 165 at 310,000 buys, earned more than the combination of UFC 173 and UFC 174.

The UFC has already started to promote UFC 178 heavily as the champion and challenger have been featured on programming on both the Fox Sports Network and ESPN to talk about their rivalry. All the while, very little has been done to showcase the upcoming event on August 30. UFC 177 has two fights that will present perhaps one of the UFC's most dominant champions and another titleholder who pulled off what could be the upset of 2014. However, they are both currently being blotted out by the shadow cast by the two large light heavyweights.

It will be interesting to see if the anticipation of UFC 178 hurts the box-office results that come from UFC 177. As the oversaturation of MMA has stuck around as one of the most prominent stories of the year, the UFC may be promoting themselves right out of an important date in August. There is still time for the UFC to correct the situation, but given the way Cormier and Jones are antagonizing each other, who knows what will happen next.

In the end, the UFC may create their biggest card of the year while sacrificing an entire event in August.

view original article >>

Report here if this news is invalid.

Related News

Joe Lauzon vs. Diego Sanchez, Johny Hendricks vs. Kelvin Gastelum set for UFC 200

  • 29 days ago
  • 7 views

There are some headline-stealing names on the UFC 200 card, but one newly official fight might be the one stealing the show.Filed under: News, UFC read news >>

Vitor Belfort Slams UFC Reebok Deal, Says He's Lost Millions

  • 29 days ago
  • 29 views

The UFC's deal with apparel giant Reebok has cost Vitor Belfort millions of dollars in sponsorship revenue. That's according to the fighter himself, who spoke Monday with Guilherme Cruz of MMA Fighti read news >>

Nate Diaz gloats at spoiling UFC’s alleged plan to pair GSP and Conor McGregor

  • 29 days ago
  • 90 views

Less than a month removed from the biggest win of his career, Nate Diaz claims the UFC was planning a comeback party for Georges St-Pierre before he got in the way.Filed under: Featured, News, UFC read news >>

UFC Releases Heavyweight Grinder Jared Rosholt

  • 29 days ago
  • 16 views

Jared Rosholt, a successful but unexciting MMA heavyweight, has been released from the UFC's roster. Ariel Helwani of MMAFighting.com broke the news Wednesday afternoon, citing an unnamed UFC officia read news >>

White on UFC 200 Fight Card, 'Minds Will Be Blown,' Co-Main Still Unannounced

  • 29 days ago
  • 351 views

Early evening on Wednesday, the UFC announced several bouts for the long-awaited UFC 200. Topping the announcements was the main event: a rematch between Nate Diaz and Conor McGregor. Also announced read news >>

UFC: Roughly 32,000 tickets sold for UFC 198; 2 more Brazil events planned for fall

  • 28 days ago
  • 3 views

The UFC’s readjusted focus on the Brazilian market seems to be working well. It appears UFC 198 will be the most successful event in the country to date.Filed under: News, UFC read news >>

MMAjunkie’s 'Fight of the Month' for March: You won't be surprised

  • 28 days ago
  • 53 views

Here are the five nominees, listed in chronological order, and the winner of MMAjunkie’s “Fight of the Month” award for March.Filed under: News, UFC read news >>

Fabricio Werdum and the State of the UFC Heavyweight Division

  • 28 days ago
  • 14 views

It is the division historically packed with men known as "the baddest on the planet." Mike Tyson. Evander Holyfield. Muhammad Ali. But the UFC's heavyweight division is anything but. It's old and dec read news >>

Sage Northcutt vs. Enrique Marin Added to UFC 200

  • 28 days ago
  • 10 views

A welterweight bout between welterweight prospects "Super" Sage Northcutt and Enrique "Wasabi" Marin has been added to the UFC 200: Diaz vs. McGregor 2 fight card. read news >>

With Keith Berish out, Alberto Pereira Uda meets Jake Collier at UFC Fight Night 88

  • 28 days ago
  • 0 views

The UFC’s return to Mandalay Bay Events Center in Las Vegas in May has had an injury force a change to the lineup at UFC Fight Night 88. Filed under: News, UFC read news >>