UFC 178 Will Overshadow the Entire Month of August

It's the month of August, and the mixed martial arts community is raving about the approaching UFC 178 card. Weeks separate the sports world from what is shaping up to be the biggest event of the year, and people seem to not want to stop talking about it.

One look at the planned fight card, and it's clear that the UFC has put together quite the offering for fight fans everywhere. UFC 178 is being built as the must-see card of 2014, and this event has the potential to overshadow everything else between now and September 27.

More than a full month stands between the sports public and the night when Daniel Cormier will challenge Jon Jones for the UFC light heavyweight title. But that is not stopping this event, and particularly the Jones-Cormier rivalry, from taking over the MMA media world.

The press conference brawl between Jones and Cormier earlier this week caught the eyes of everyone and has since become a hotly debated topic (via Sherdog). Between these two individuals and fights that feature Conor McGregor, Dustin Poirier, Tim Kennedy and others, it's no wonder that many of the fights set to happen this month are not being talked about.

With so much hype surrounding an event that is very distant on the horizon, one must wonder if the upcoming cards will be hurt.

UFC 177 features two title bouts on the same docket, but TJ Dillashaw and Demetrious Johnson are two of the lesser-known champions within the Ultimate Fighting Championship. Both Johnson and Dillashaw recently headlined UFC PPV events that ended with very low buyrates. According to MMA Fighting, UFC 174, which featured Johnson in the main event, potentially did less than 100,000 buys, which would be the lowest figure in the modern times of the UFC. UFC 173, where Dillashaw became the banatamweight champion, reportedly ended with slightly more than 200,000 buys, according to reports from Bloody Elbow.

UFC 178 should easily blow those numbers out of the water. The numbers from the MMA Payout Blue Book reveal that Jon Jones has averaged nearly 480,000 buys with every PPV event in which he has been a part of the main event. Even his lowest event, UFC 165 at 310,000 buys, earned more than the combination of UFC 173 and UFC 174.

The UFC has already started to promote UFC 178 heavily as the champion and challenger have been featured on programming on both the Fox Sports Network and ESPN to talk about their rivalry. All the while, very little has been done to showcase the upcoming event on August 30. UFC 177 has two fights that will present perhaps one of the UFC's most dominant champions and another titleholder who pulled off what could be the upset of 2014. However, they are both currently being blotted out by the shadow cast by the two large light heavyweights.

It will be interesting to see if the anticipation of UFC 178 hurts the box-office results that come from UFC 177. As the oversaturation of MMA has stuck around as one of the most prominent stories of the year, the UFC may be promoting themselves right out of an important date in August. There is still time for the UFC to correct the situation, but given the way Cormier and Jones are antagonizing each other, who knows what will happen next.

In the end, the UFC may create their biggest card of the year while sacrificing an entire event in August.

view original article >>

Report here if this news is invalid.

Related News

Some things overheard in Jon Jones' corner at UFC 197

  • 29 days ago
  • 827 views

The UFC puts cameras in the corners for UFC pay-per-view events. Those cameras come with hot mics that capture a lot of things fans might not hear during the fight.Filed under: Featured, News, UFC read news >>

UFC 197 Medical Suspensions: Jon Jones, OSP Possibly Sidelined for Six Months

  • 28 days ago
  • 24 views

Jon Jones recently returned to championship status, winning the interim version of the UFC light heavyweight title at UFC 197 on Saturday in Las Vegas. read news >>

Jon Jones Injury Update: UFC Star Reportedly May Face 6-Month Medical Suspension

  • 28 days ago
  • 68 views

MMA fighter Jon Jones is reportedly facing a possible six-month medical suspension and needs an X-ray on his left foot. According to MMAFighting.com, Jones was one of 10 fighters who received potenti read news >>

Dana White Slammed by Don Frye over Conor McGregor's UFC 200 Spot

  • 27 days ago
  • 310 views

UFC veteran Don Frye thinks Dana White is in the wrong when it comes to the Conor McGregor dispute, which has seen the Irishman removed from the main event at UFC 200. McGregor refused to fulfil his read news >>

Jon Jones vs. Daniel Cormier 2 Announced for UFC 200: Full Match Card, Reaction

  • 27 days ago
  • 43 views

After pulling Conor McGregor from the card, the UFC needed to do something drastic to ensure UFC 200 would live up to its status as one of the most highly anticipated pay-per-views of 2016. The compa read news >>

Watch the UFC 200 Press Conference Streaming Live at 2 PM ET from New York

  • 27 days ago
  • 14 views

The stars of UFC 200 will participate in the UFC 200 press Conference on Wednesday at Madison Square Garden. Watch it live at 2 p.m. ET / 11 a.m. PT on MMAWeekly.com. read news >>

VIDEO: Daniel Cormier and Jon Jones Steal the Show at UFC 200 New York Press Conference

  • 27 days ago
  • 211 views

Daniel Cormier and Jon Jones immediately stole the show, smack talking each other at the UFC 200 press conference at Madison Square Garden. read news >>

Cormier vs. Jones 2 Headlines UFC 200

  • 28 days ago
  • 1 views

The UFC's first takeover of Good Morning America wasn't the promotion's only breaking news on Wednesday, as it was announced that the main event of UFC 200 on July 9 in Las Vegas will be the read news >>

Jon Jones vs. Daniel Cormier 2: Key Takeaways from UFC 200 Press Conference

  • 27 days ago
  • 23 views

A formal announcement by the UFC on Wednesday confirmed Jon "Bones" Jones and Daniel Cormier will headline UFC 200 on July 9 in Las Vegas, and both fighters exuded the utmost confidence in their resp read news >>

Watch the UFC takeover on Good Morning America

  • 28 days ago
  • 6 views

The UFC takeover was in full effect on Good Morning America on Wednesday when UFC president Dana White, bantamweight champion Miesha Tate, Daniel Cormier, Jon Jones, Chuck Liddell, Paige VanZant and read news >>