Aljamain Sterling continues to improve each time he sets foot inside the Octagon. more
DUBLIN -- Ilir Latifi talks about his first-round finish of Chris Dempsey at UFC Fight Night 46, moving past his loss to Gegard Mousasi, his desire to fight a top 10 fighter, the sport of hurling, and more. more
Wheaties announced on Tuesday that Pettis is the latest athlete to be named to "Team Wheaties," the exclusive set of athletes associated with the popular breakfast cereal. more
UFC lightweight champion, Anthony Pettis has been announced as newest member of Team Wheaties.
The UFC has been making a concentrated effort to become as mainstream as possible. We're seeing a much more saturated market, strides toward global expansion, and big name corporate sponsorship. It wasn't too long ago that the acquisition of Bud Light and Harley Davidson sponsorships by the organization as a whole was big news.
Recently though, we've seen athletes like Jon Jones, Anderson Silva and Jun more
Wheaties, the breakfast of champions with sports tie-ins and endorsements since 1927, has added a UFC champion to its team of athletes.Filed under: News, UFC more
For Dominick Cruz, a long and often frustrating three-year wait may finally be at an end.
According to Eric del Fierro, Cruz's head coach at Alliance MMA, the snakebitten former UFC bantamweight champion will be fully recovered from injury and ready to fight by August 30, 2014 at UFC 177, if the UFC's requires his services for the pay-per-view card -- although del Fierro noted that a September booking would be preferable.
MMAFighting.com's Ariel Helwani reported the news on Wednesday's edition o more
As reported by Ariel Helwani Wednesday on UFC Tonight, UFC middleweight contender Vitor Belfort now says he's ready to make a return to fighting and intends to face the winner of UFC 175's main event between middleweight champion Chris Weidman and Lyoto Machida.
According to his wife Joana Prado, Belfort's team has also been informed by the UFC that he is next in line for a shot at the middleweight title. Prado, along with Belfort's manager Glenn Robinson, has recently taken over the day-to-day more
SAN ANTONIO – After 58 fights during a 17-year pro career and recent wins over the likes of Jeff Monson and Mirko “Cro Cop” Filipovic, Oleksiy Oliynyk finally added a UFC victory to his resume.Filed under: News, UFC more
UFC lightweight champion Anthony Pettis is the newest member of the Reebok family. Pettis confirmed the deal to MMAFighting.com on Monday. The young titleholder will now join fellow mixed martial artists Johny Hendricks and Rampage Jackson as fighters to secure sponsorships with the blue-chip sneaker and apparel company.
"It's cool that they chose me," Pettis said. "I'm sure they had a lot of guys they could've chose from and they wanted to choose me. For me, it's an amazing opportunity.
"I defi more