According to a press-release from the International Fight League, Throwdown has become “the official energy drink, fight gloves, and ring of the IFL.” This looks to be solid move for Throwdown Industries as it continues to grow within the MMA community. Both parties have much to say on this newly-found partnership:

“We are very pleased to be able to add one of the growing brands in the industry in Throwdown to the IFL family,” said IFL CEO Jay Larkin. “The extensive marketing that an industry giant like the Cott Corporation, one of the legends in the consumer packaging industry, will put behind this gives us a very strong position to grow our brand and our athletes into the future.”

“Throwdown and Cott [one of the world's largest nonalcoholic beverage companies and the world's largest retailer brand soft drink provider] add credibility and excitement to the sport of MMA through its products, services and partnership with the IFL and other fight leagues, firmly entrenching Throwdown’s global leadership position in supporting MMA” added Throwdown President Mike McIntyre.

Throwdown and Cott Corporation are set to launch a activation platform for retail at IFL events, using IFL athletes, coaches and brands in consumer promotions and a multimedia campaign. The campaign will launch around the time of the IFL’s next event on Friday, April 4, at the IZOD Center in East Rutherford, New Jersey.

view original article >>
Report here if this news is invalid.

Related News

Chad Mendes says he’ll finish Conor McGregor ‘within the first three’? rounds

  • 27 days ago
  • 8 views

Though Chad Mendes only received official word that he’ll be facing Conor McGregor for the featherweight interim title on Tuesday evening, he’s already mentally playing out what’s going to happen on read news >>

VIDEO: Dana White Announces Chad Mendes vs. Conor McGregor for UFC 189

  • 27 days ago
  • 152 views

Check out the official announcement from UFC president Dana White, when he revealed that Chad Mendes would be fighting Conor McGregor next week. read news >>

Jose Aldo out of UFC 189, Conor McGregor faces Chad Mendes for interim featherweight title

  • 28 days ago
  • 36 views

It's finally official: UFC featherweight champion Jose Aldo is out of his UFC 189 main event opposite contender Conor McGregor. UFC President Dana White made the news official on ESPN's SportsCenter read news >>

Opinion: UFC's Reebok rollout says a lot about both companies in the global marketplace

  • 28 days ago
  • 5 views

The UFC's first batch of official Reebok gear is now out of the gate, for sale, and on parade on their athletes, and the overwhelming thought, from fans and fighters seems to be "Is this the best the read news >>

Fighters React to Official UFC Fight Kit Launch

  • 29 days ago
  • 5 views

Tuesday’s premiere of the UFC Fight Kit Tuesday was an aesthetic success, with the streamlined look adding a level of professionalism to the sport as it continues its international expansion. read news >>

UFC fighters react on Twitter to Reebok fight kit unveiling

  • 28 days ago
  • 52 views

The official Reebok fight kits are out for the UFC's entire roster. So how are they fighters reacting? Indifferently, you could say. Today in New York was the grand unveiling of the Reebok fighter ki read news >>

Official UFC-Reebok #FightKit Launch Video Replay

  • 29 days ago
  • 54 views

Watch the official #UFCFightKit launch, which took place Tuesday morning in New York. More than 20 UFC athletes were involved, along with UFC president Dana White. read news >>

BE Analytics: How does cage size influence MMA fights?

  • 29 days ago
  • 5 views

We now have official cage size data from the UFC so Paul Gift put on his pocket protector, got all nerdy and shared results from the most comprehensive study ever on cage size in MMA. Did fight fans read news >>

Video: Reebok's official unveiling of UFC Fight Kit

  • 29 days ago
  • 45 views

Join us starting at 10 a.m ET for live video as 20 of the UFC's biggest stars will help unveil Reebok's UFC Fight Kit. Join us at BloodyElbow.com starting 10 a.m. ET for the video of the official unv read news >>

Live stream: Watch official UFC-Reebok 'Fight Kit' press conference video here

  • 29 days ago
  • 15 views

Today is the big day! Ultimate Fighting Championship (UFC) will reveal its Reebok "Fight Kit" during a special media press conference today (Tues., June 30, 2015) in New York City, which means mixed read news >>