According to a press-release from the International Fight League, Throwdown has become “the official energy drink, fight gloves, and ring of the IFL.” This looks to be solid move for Throwdown Industries as it continues to grow within the MMA community. Both parties have much to say on this newly-found partnership:

“We are very pleased to be able to add one of the growing brands in the industry in Throwdown to the IFL family,” said IFL CEO Jay Larkin. “The extensive marketing that an industry giant like the Cott Corporation, one of the legends in the consumer packaging industry, will put behind this gives us a very strong position to grow our brand and our athletes into the future.”

“Throwdown and Cott [one of the world's largest nonalcoholic beverage companies and the world's largest retailer brand soft drink provider] add credibility and excitement to the sport of MMA through its products, services and partnership with the IFL and other fight leagues, firmly entrenching Throwdown’s global leadership position in supporting MMA” added Throwdown President Mike McIntyre.

Throwdown and Cott Corporation are set to launch a activation platform for retail at IFL events, using IFL athletes, coaches and brands in consumer promotions and a multimedia campaign. The campaign will launch around the time of the IFL’s next event on Friday, April 4, at the IZOD Center in East Rutherford, New Jersey.

view original article >>
Report here if this news is invalid.

Related News

Cain Velasquez gives his side of the story on UFC 207 withdrawal

  • 26 days ago
  • 31 views

Former UFC heavyweight champion Cain Velasquez posted a statement on his official Facebook page to explain his side of the story on the cancelation of his rematch with fellow ex-champ Fabricio Werdum read news >>

'Rizin FF 3: World GP 2016, Day 1' live video stream and official results (1 a.m. ET)

  • 26 days ago
  • 170 views

Rizin FF 3 takes place Thursday in Japan, and you can join us for the official results beginning at 1 a.m. ET (10 p.m. PT Wednesday).Filed under: News read news >>

Watch the UFC 207: Nunes vs. Rousey Weigh-in Live at 6 PM ET | MMAWeekly.com

  • 26 days ago
  • 138 views

Watch the UFC 207: Nunes vs. Rousey official weigh-in streaming live from T-Mobile Arena in Las Vegas on Thursday at 6 pm ET. read news >>

Marquee Fighters Gear Up for UFC 207 Fight Week (Video) | MMAWeekly.com

  • 25 days ago
  • 22 views

Women's bantamweight champ Amanda Nunes happily gets her official fight week duties underway. Bantamweight champ Dominick Cruz packs for Vegas. read news >>

Nunes vs. Rousey: Weigh-In Info, Top Comments Before UFC 207

  • 25 days ago
  • 127 views

The weigh-ins are over, the main event is official, the only thing left to do is get Amanda Nunes and Ronda Rousey in the Octagon to fight for the bantamweight title Friday night. Both Nunes and Rous read news >>

'Rizin FF Grand Prix Open Weight 2016: Finale' live video stream and official results (1 a.m. ET)

  • 24 days ago
  • 28 views

The Rizin FF Grand Prix Open Weight 2016 concludes today, and you can join us live results from the New Year’s Eve show beginning at 1 a.m. ET (10 p.m. PT Friday).Filed under: Featured, News read news >>

WSOF 34 live video stream and official results (1 p.m. ET)

  • 23 days ago
  • 13 views

WSOF 34 takes place today, and you can join us for a live video stream and official results beginning at 1 p.m. ET (10 a.m. PT).Filed under: News, Videos, WSOF read news >>

It's official: Khabib Nurmagomedov, Tony Ferguson meet for interim 155 title in UFC 209 co-main

  • 11 days ago
  • 149 views

The rumored lightweight between highly ranked Tony Ferguson and Khabib Nurmagomedov now is official for UFC 209 in March, and the interim title will be on the line. Filed under: Featured, News, UFC read news >>

Watch The UFC Fight Night Phoenix Weigh-in Live at 7 PM ET | MMAWeekly.com

  • 9 days ago
  • 47 views

Watch the UFC Fight Night Phoenix official weigh-in streaming live at 7 p.m. ET from the Talking Stick Resort in Phoenix, Arizona. read news >>

UFC Fight Night 103 official weigh-in photos: Penn, Rodriguez official and ready

  • 9 days ago
  • 41 views

PHOENIX – The official weigh-ins are complete for the UFC’s Sunday return to Phoenix, and the fighters are official.Filed under: News, Photo Gallery, UFC read news >>