Throwdown to Become Official Energy Drink, Fight Gloves, and Ring of the IFL


According to a press-release from the International Fight League, Throwdown has become “the official energy drink, fight gloves, and ring of the IFL.” This looks to be solid move for Throwdown Industries as it continues to grow within the MMA community. Both parties have much to say on this newly-found partnership:

“We are very pleased to be able to add one of the growing brands in the industry in Throwdown to the IFL family,” said IFL CEO Jay Larkin. “The extensive marketing that an industry giant like the Cott Corporation, one of the legends in the consumer packaging industry, will put behind this gives us a very strong position to grow our brand and our athletes into the future.”

“Throwdown and Cott [one of the world's largest nonalcoholic beverage companies and the world's largest retailer brand soft drink provider] add credibility and excitement to the sport of MMA through its products, services and partnership with the IFL and other fight leagues, firmly entrenching Throwdown’s global leadership position in supporting MMA” added Throwdown President Mike McIntyre.

Throwdown and Cott Corporation are set to launch a activation platform for retail at IFL events, using IFL athletes, coaches and brands in consumer promotions and a multimedia campaign. The campaign will launch around the time of the IFL’s next event on Friday, April 4, at the IZOD Center in East Rutherford, New Jersey.

view original article >>
Report here if this news is invalid.

Related News

  • 28 days ago
  • 11 views

Check out the video preview for Saturday’s UFC return to pay-per-view, “UFC 177: Dillashaw vs. Barao II.”Filed under: News, UFC, Videos read news >>

  • 27 days ago
  • 1 views

The worldwide leader for mixed martial arts and UFC news, MMA News, UFC Rumors, MMA Rankings, Interviews, Videos, UFC Results, and UFC Blog read news >>

  • 24 days ago
  • 1 views

UFC’s return to Australia is not official yet, but it has its first bout already. Sydney’s own Anthony Perosh will be making his return to the Octagon against Brazilian striker Guto Inocente, who ret read news >>

  • 22 days ago
  • 0 views

LEDYARD, Conn. – MMAjunkie is on scene and reporting live from Friday’s UFC Fight Night 50 event. Join us for live round-by-round coverage beginning at approximately 7 p.m. ET (4 p.m. PT).Filed under read news >>

  • 22 days ago
  • 23 views

LEDYARD, Conn. – UFC Fight Night 50 fighter weigh-ins take place Thursday, and you can get live text-only results here beginning at 6 p.m. ET (3 p.m. PT).Filed under: News, UFC read news >>

  • 19 days ago
  • 9 views

The official weigh-in event for UFC Fight Night 50: "Jacare vs. Mousasi" take place today (Fri., Sept. 5, 2014) from the Foxwoods Resort Casino in Ledyard, Connecticut. As usual, MMAmania.com will pr read news >>

  • 18 days ago
  • 0 views

A flyweight contender will get one step closer to a shot at the UFC title on November. UFC officials announced on Thursday that John Lineker and Ian McCall are scheduled to battle at the UFC Fight Ni read news >>

  • 18 days ago
  • 5 views

LEDYARD, Conn. – Check out a video replay of today’s official fighter weigh-ins for UFC Fight Night 50.Filed under: News, UFC, Videos read news >>

  • 17 days ago
  • 7 views

Surprise! (Not really) I can't wait for the "Countdown" special on this one. Ultimate Fighting Championship (UFC) will finally settle one of its biggest middleweight grudge matches by sending longtim read news >>