According to a press-release from the International Fight League, Throwdown has become “the official energy drink, fight gloves, and ring of the IFL.” This looks to be solid move for Throwdown Industries as it continues to grow within the MMA community. Both parties have much to say on this newly-found partnership:

“We are very pleased to be able to add one of the growing brands in the industry in Throwdown to the IFL family,” said IFL CEO Jay Larkin. “The extensive marketing that an industry giant like the Cott Corporation, one of the legends in the consumer packaging industry, will put behind this gives us a very strong position to grow our brand and our athletes into the future.”

“Throwdown and Cott [one of the world's largest nonalcoholic beverage companies and the world's largest retailer brand soft drink provider] add credibility and excitement to the sport of MMA through its products, services and partnership with the IFL and other fight leagues, firmly entrenching Throwdown’s global leadership position in supporting MMA” added Throwdown President Mike McIntyre.

Throwdown and Cott Corporation are set to launch a activation platform for retail at IFL events, using IFL athletes, coaches and brands in consumer promotions and a multimedia campaign. The campaign will launch around the time of the IFL’s next event on Friday, April 4, at the IZOD Center in East Rutherford, New Jersey.

view original article >>
Report here if this news is invalid.
From Around the Web

Related News

Mayweather vs. Pacquiao official commercial

  • 21 days ago
  • 31 views

The two best pound-for-pound boxers in the sport and the two best fighters of this generation will compete to determine this era's top dog when Floyd Mayweather, Jr. and Manny Pacquiao square off on read news >>

Tweets of the Week - 4/3

  • 25 days ago
  • 1 views

A look at the best tweets from the world of UFC. Follow @ufc, the list of official UFC accounts, and the list of UFC fighters to keep up with these guys and gals. read news >>

Fight Night Fairfax 2015 Weigh-In Results

  • 25 days ago
  • 0 views

Below are the official weigh-in results for Saturday’s UFC Fight Night event. read news >>

Chad Mendes vs. Ricardo Lamas staredown pic from UFC Fight Night 63 weigh ins

  • 24 days ago
  • 7 views

The official weigh in event for UFC Fight Night 63: "Mendes vs. Lamas" went down earlier today (Fri., April 3, 2015) from inside the Patriot Center in Fairfax, Virginia (full results here), which mea read news >>

Video: UFC Fight Night 63 fighter weigh-ins replay

  • 24 days ago
  • 17 views

FAIRFAX, Va. – Check out a video replay of today’s official fighter weigh-ins for UFC Fight Night 63.Filed under: News, UFC, Videos read news >>

UFC Fight Night 63 weigh in results, live video stream from Fairfax

  • 24 days ago
  • 19 views

The official weigh in event for UFC Fight Night 63: "Mendes vs. Lamas" is set to go down later today (Fri., April 3, 2015) from inside the Patriot Center in Fairfax, Virginia, and as usual we'll have read news >>

UFC Fight Night 63 live and official weigh-in results

  • 24 days ago
  • 1 views

FAIRFAX, Va. – MMAjunkie is on scene and reporting live from today’s UFC Fight Night 63 fighter weigh-ins. Get text-only results and updates inside. Filed under: News, UFC read news >>

Watch the UFC Fight Night 63: Mendes vs. Lamas Weigh-In Live On Friday at Noon ET

  • 25 days ago
  • 11 views

Watch the official weigh-in for UFC Fight Night: Mendes vs. Lamas streaming live from Fairfax on Friday 12 p.m. (noon) ET. read news >>

With Gadelha out, Aisling Daly vs. Randa Markos official for UFC 186 in Montreal

  • 27 days ago
  • 12 views

As expected, Aisling Daly didn’t have to wait long to get a new fight after her previous fight fell through. Filed under: MMA Rumors, News, UFC read news >>