The Value of the GSP Brand


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Shari Spencer, Georges St. Pierre’s manager, discussing his brand, its standing in MMA and its importance: “It’s one of the biggest. I don’t know if it is the biggest. I think I would put Randy up there. I would put Chuck up there. I would put Brock Lesnar up there. I think that there’s a difference in drawing power in terms of putting butts in seats or getting people to buy the pay-per-views versus the power of the brand. It depends on how you define it, but I think all those guys are in the view original article >>

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