TUF Live TV Ratings a Home Run for FX; Not So Much for Dana White


The Ultimate Fighter Live (TUF Live)The Ultimate Fighter, as part of the UFC’s new television deal with the Fox family of networks, made the move to the FX network for Season 15, otherwise known as TUF: Live.

The TV ratings haven’t been nearly as high as what The Ultimate Fighter earned on its old home of Spike TV. TUF: Live is averaging roughly two-thirds the audience that it drew on Spike, despite moving to a near-live format with an actual live fight at the end of the show each Friday night.

TUF: Live is currently averaging a little over one million viewers per episode. The show’s first international flavor, The Ultimate Fighter Brasil, is pulling in around 12 million viewers per episode, according to UFC president Dana White.

The numbers don’t sound all that appealing put in such a perspective, and they’re not to White, but Fox executives are quite pleased with the ratings. At least according to White.

“I love the format; the format’s awesome,” White said in a report in the Orange County Register. “As far as the show goes, it’s a (expletive) home run for FX. It’s on Friday nights. Friday nights they do movies and reruns. We’re the No. 1 thing in males 18-34 every Friday night. If not, we’re No. 2 if they pull something off that beats us. They’re happy as a pig in (expletive).

“For me, I want to pull 3 million viewers on FX. We’re No. 1 on Friday nights every week, which they’ve never had. The (UFC 145) prelims on Saturday on FX were No. 1. It’s a home run for them, but it’s not necessarily a home run for me.”

It’s understandable that FX would be pleased with the results, as winning key advertiser demographics is more important than winning with absolute numbers and then landing farther down the charts with the people that advertisers are targeting.

But the UFC has shown that it’s more than open to reworking its product now that it has partnered with Fox. Numerous production elements of its live events have been changed, and The Ultimate Fighter, obviously, underwent some big changes moving to the jive-live format. So it wouldn’t be surprising to see Fox and the UFC reassess following its premier season together and implement additional changes before its next season, later this year.

For more UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>
Report here if this news is invalid.

Related News

  • 27 days ago
  • 132 views

In the first episode of UFC 178 Embedded, UFC president Dana White and Conor McGregor watch UFC Fight Night 52, Dustin Poirier plans his after-party at an Irish pub, and much more above. read news >>

  • 26 days ago
  • 5 views

UFC president Dana White didn't foresee the Nevada Athletic Commission issuing a lifetime ban to Wanderlei Silva. But he knew the troubled former champion was in for some sort of major punishment, si read news >>

  • 26 days ago
  • 36 views

On Tuesday, the Nevada Athletic Commission issued Wanderlei Silva a lifetime ban and fined him $70,000 for dodging a drug test prior to his UFC 175 bout against Chael Sonnen. read news >>

  • 25 days ago
  • 21 views

UFC president Dana White reacts to Wanderlei Silva being banned for life by the Nevada Athletic Commission, saying he didn't see a lifetime ban coming. read news >>

  • 25 days ago
  • 9 views

Looks like UFC President Dana White isn't particularly excited that women's MMA pioneer Gina Carano has opted to make more movies instead of stepping inside the Octagon. White went off on "Conviction read news >>

  • 24 days ago
  • 48 views

UFC president Dana White sounds off on the difficulties of signing former Strikeforce champion and current movie actress Gina Carano. With dreams of a title fight between Ronda Rousey and Gina Carano read news >>

  • 24 days ago
  • 5 views

Anthony Johnson has been indefinitely suspended from UFC. According to UFC President Dana White, Johnson's return to the Octagon is anything but certain. He's not in a good position right now. He was read news >>

  • 24 days ago
  • 13 views

On Friday UFC president Dana White said Wanderlei Silva has been blackballed from induction in the Hall of Fame. read news >>

  • 24 days ago
  • 1 views

It's all over but the shouting. UFC president Dana White on Friday guaranteed that Ronda Rousey would next defend her belt in January. read news >>