File photo | Sherdog.com


Ultimate Fighting Championship parent company Zuffa, LLC, is reportedly being sued by a Canadian marketing agency over the use of the term “fan expo” in the promotion of UFC 129.

As reported Tuesday by ComicBookResources.com, Toronto-based Hobby Star Marketing, Inc. -- which operates the annual Fan Expo Canada comic book and gaming convention -- has filed an injunction against Zuffa and partners Reed Exhibitions. Hobby Star has reportedly filed trademark infringement charges against the parties over use of the “UFC Fan Expo” title, as well as the web domain UFCFanExpo.com and the slogan “The Ultimate Fan Experience.”

The injunction, reportedly filed in Toronto’s Federal Court, would prevent the promotion or sale of any items or events bearing the trademark. Hobby Star is also seeking that all goods violating the injunction be either handed over or destroyed under oath.

The UFC has held multiple events in the past bearing the “Fan Expo” title, both in the United States and abroad. The UFC 129 event will be held at the Direct Energy Centre in Toronto and will begin on Friday, April 29. The expo will feature question-and-answer sessions with UFC personnel, autograph opportunities with fighters and a four-man exhibition grappling tournament.

Fan Expo Canada was founded in 1994 by Hobby Star Marketing and is a multi-genre fan convention similar to San Diego’s famous Comic-Con. The convention, which caters to fans of comics, sci-fi, anime, horror and video games, is the largest Canadian event of its kind.

view original article >>

Report here if this news is invalid.

Related News

UFC Reportedly Close to Selling Company for Up to $4 Billion

  • 19 days ago
  • 123 views

Zuffa LLC, which owns the UFC, is reportedly nearing a deal to sell the mixed martial arts company. According to ESPN.com's Darren Rovell, Zuffa is "in advanced talks to sell the business" for somewh read news >>

Bellator Confirms Hit-and-Run Incident that Cost Jordan Parson’s His Leg

  • 28 days ago
  • 209 views

Bellator confirms hit-and-run incident that reportedly forced the amputation of part of Jordan Parsons' right leg. read news >>

Bleacher Report MMA Rankings for May 2016

  • 24 days ago
  • 19 views

April wasn't the busiest month of MMA action, but it did feature a few big fights. Former UFC lightweight champion Benson Henderson made his debut in Bellator and suffered a crushing defeat at the ha read news >>

LOL, Conor McGregor is Reportedly Close to Deal to Fight Floyd Mayweather

  • 23 days ago
  • 507 views

The internet thinks Conor McGregor and Floyd Mayweather Jr. are going to punch each other for money. read news >>

Conor McGregor Reportedly Hires Bodyguards After Death Threats

  • 20 days ago
  • 273 views

UFC star Conor McGregor was accompanied by two bodyguards at the VIP Style Awards in Dublin recently due to alleged death threats made against the 27-year-old native of Ireland. According to Ken Swee read news >>

ESPN Report Says the UFC is For Sale, Could Sell for $3.5-4 Billion

  • 19 days ago
  • 23 views

ESPN business reporter Darren Rovell says the UFC is for sale and already in advanced talks with multiple suitors. read news >>

Dana White says UFC 'not for sale' despite ESPN report to the contrary (Yahoo Sports)

  • 19 days ago
  • 30 views

From Yahoo Sports: A report Tuesday said the UFC's owners are in advanced talks to sell the business and it is expected to be valued between $3.5 billion and $4 billion. read news >>

Dana White says UFC 'not for sale' despite ESPN report (Yahoo Sports)

  • 19 days ago
  • 23 views

From Yahoo Sports: A report Tuesday said the UFC's owners are in advanced talks to sell the business and it is expected to be valued between $3.5 billion and $4 billion. read news >>

Dana White Denies ESPN Report: ‘The UFC is Not for Sale’

  • 19 days ago
  • 28 views

The MMA world was jolted on Tuesday when an ESPN report indicated that the UFC was for sale, but UFC president Dana White declares the report untrue. read news >>

Dana White Continues to Shoot Down UFC Sale, but Hints at a ‘Deal’

  • 18 days ago
  • 45 views

Although Dana White on Wednesday continued to shoot down a report that the UFC was for sale, he didn't rule out a deal involving international expansion. read news >>