File photo | Sherdog.com


Ultimate Fighting Championship parent company Zuffa, LLC, is reportedly being sued by a Canadian marketing agency over the use of the term “fan expo” in the promotion of UFC 129.

As reported Tuesday by ComicBookResources.com, Toronto-based Hobby Star Marketing, Inc. -- which operates the annual Fan Expo Canada comic book and gaming convention -- has filed an injunction against Zuffa and partners Reed Exhibitions. Hobby Star has reportedly filed trademark infringement charges against the parties over use of the “UFC Fan Expo” title, as well as the web domain UFCFanExpo.com and the slogan “The Ultimate Fan Experience.”

The injunction, reportedly filed in Toronto’s Federal Court, would prevent the promotion or sale of any items or events bearing the trademark. Hobby Star is also seeking that all goods violating the injunction be either handed over or destroyed under oath.

The UFC has held multiple events in the past bearing the “Fan Expo” title, both in the United States and abroad. The UFC 129 event will be held at the Direct Energy Centre in Toronto and will begin on Friday, April 29. The expo will feature question-and-answer sessions with UFC personnel, autograph opportunities with fighters and a four-man exhibition grappling tournament.

Fan Expo Canada was founded in 1994 by Hobby Star Marketing and is a multi-genre fan convention similar to San Diego’s famous Comic-Con. The convention, which caters to fans of comics, sci-fi, anime, horror and video games, is the largest Canadian event of its kind.

view original article >>

Report here if this news is invalid.

Related News

Lorenzo Fertitta on Rumored UFC Sale: ‘There’s Nothing to Report’

  • 24 days ago
  • 12 views

Company CEO Lorenzo Fertitta and president Dana White continue to deny that the UFC has been sold. read news >>

UFC Fight Night 90 & TUF 23 Finale: Bleacher Report Main Card Staff Predictions

  • 24 days ago
  • 19 views

UFC 200 comes our way on Saturday, but the UFC will also give us two additional events in the days preceding the stacked card. Each card features a UFC championship on the line. UFC Fight Night 90 ta read news >>

Jon Jones Removed from UFC 200 vs. Daniel Cormier for Potential Doping Violation

  • 23 days ago
  • 689 views

Jon Jones will reportedly not be allowed to fight against Daniel Cormier at UFC 200 on Saturday after he was flagged for a potential anti-doping violation, according to Fox Sports UFC on Twitter. MMA read news >>

Demetrious Johnson Withdraws from Fight with Wilson Reis at UFC 201 with Injury

  • 22 days ago
  • 11 views

Demetrious Johnson has reportedly been forced to withdraw from his title fight against Wilson Reis at UFC 201 due to an injury, according to MMA Fighting's Ariel Helwani. The two were scheduled to co read news >>

UFC 200: Bleacher Report Main Card Staff Predictions

  • 22 days ago
  • 17 views

It's been a rough week, but UFC 200 is almost upon us! In about 24 hours, a who's who of top UFC talent will enter the cage, ranging from elite prospects to fan favorites to current champions to all- read news >>

Brock Lesnar's Purse for UFC 200 Reportedly $2.5 Million

  • 21 days ago
  • 10 views

Whether he wins or loses at UFC 200, Brock Lesnar will be well compensated for his participation. According to Yahoo Sports' Kevin Iole, Lesnar will earn a $2.5 million purse Saturday night. More to read news >>

Dana White Reportedly Received Death Threats from Former MMA Fighter Dan Quinn

  • 20 days ago
  • 17 views

Former MMA fighter Dan Quinn reportedly threatened UFC President Dana White ahead of UFC 200, per TMZ Sports. TMZ talked to sources who said Quinn allegedly intends to show up to Saturday's pay-per-v read news >>

UFC Reportedly Sold: Latest Details, Comments and Reaction

  • 19 days ago
  • 124 views

The ownership of the UFC is reportedly changing hands. On Sunday night, TMZ Sports reported WME/IMG bought the company for around $4 billion. Chris Maathuis of KLAS-TV in Las Vegas confirmed the news read news >>

UFC 200 Results: 5 Burning Questions Heading into UFC Fight Night 91

  • 19 days ago
  • 16 views

UFC 200 is in the books. The results are as follows, per Bleacher Report's own Craig Amos: UFC 200 Main Card Amanda Nunes def. Miesha Tate, submission (Round 1, 3:16) Brock Lesnar def. Mark Hunt, una read news >>

Jason 'Mayhem' Miller Arrested: Latest Details, Reaction on Former UFC Fighter

  • 19 days ago
  • 103 views

Former UFC fighter Jason "Mayhem" Miller was reportedly arrested Sunday morning in Costa Mesa, California, on charges of assault and battery, public intoxication and suspicion of assaulting a police read news >>