anthony-pettis-reebok

According to Reebok executive John Lynch, the company wanted to partner with an athlete “who had explosive speed, and bold, confident style.” Enter Anthony Pettis.

The athletic clothing and shoe giant today announced a new partnership with the UFC lightweight champion. It comes a week after the 27-year-old fighter announced a Wheaties sponsorship.

Terms of the Reebok deal were not disclosed.

However, according to today’s announcement, Pettis will help the company promote ZJet, a new running show.

“As a leading fitness brand, Reebok is very excited to team up with UFC lightweight champion Anthony Pettis,” stated Lynch, Reebok’s global vice president of fitness marketing. “MMA fighters are some of the fittest athletes in the world, and Anthony takes training to a whole new level.

“For our newest running shoe, ZJet, Reebok wanted to partner with an athlete who had explosive speed, and bold, confident style. With his lightning fast kicks, quick double leg takedowns, and flashy fighting technique, we knew Anthony would be the perfect fit. Running is an integral part of Anthony’s training regime, and we know ZJet will help him to be in the best possible shape ahead of his highly anticipated fight in December.”

Rebook has previously partnered with UFC welterweight champion Johny Hendricks and current Bellator MMA fighter Quinton Jackson.

Pettis (17-2 MMA, 4-1 UFC), a former WEC champion who claimed the UFC belt nearly a year ago, soon coaches opposite Gilbert Melendez (22-3 MMA, 1-1 UFC) on “The Ultimate Fighter 20,” the first all-female season of the UFC’s long-running reality series. The fighters are then slated to fight, most likely in December.

For more on the UFC’s upcoming schedule, check out the UFC Rumors section of the site.

view original article >>

Report here if this news is invalid.

Related News

UFC Fight Night 88 Results: Sara McMann Dominates, Decisions Jessica Eye

  • 26 days ago
  • 50 views

Sara McMann scored a dominating victory over former training partner Jessica Eye at UFC Fight Night 88. read news >>

UFC and Dgital Media Launch 'UFC Unfiltered With Jim Norton and Matt Serra'

  • 24 days ago
  • 2 views

UFC today announced its partnership with DGital Media to launch an exclusive on-demand audio series. “UFC Unfiltered with Jim Norton and Matt Serra” will be the primary podcast destination for read news >>

Brock Lesnar announces return at UFC 200

  • 18 days ago
  • 4 views

Former UFC heavyweight champion and current WWE superstar Brock Lesnar went on ESPN's SportsCenter to announce his return to the Octagon at UFC 200 on July 9, 2016 at the T-Mobile Arena in Las Vegas. read news >>

Former Lightweight Champ Anthony Pettis Moving to the Featherweight Division

  • 16 days ago
  • 87 views

After losing three consecutive bouts, former lightweight champion Anthony Pettis plans to make the move down to the featherweight division. read news >>

Anthony Pettis' Move to Featherweight Is an Opportunity for Reinvention

  • 15 days ago
  • 25 views

Former UFC lightweight champion Anthony Pettis has hit the MMA equivalent of a brick wall in the last 15 months. Showtime, the sure-thing future star who graced a Wheaties box and inspired a whole se read news >>

Anthony Pettis Makes Featherweight Debut Versus Charles Oliveira at UFC Vancouver

  • 9 days ago
  • 36 views

Former lightweight champion Anthony Pettis will make his featherweight debut opposite Charles Oliveira when the UFC returns to Vancouver. read news >>