Randy Couture Post UFC 102Randy Couture has signed a new deal to keep him involved in mixed martial arts, but what may or may not come as a surprise, is the company he signed the deal with.

Spike TV officials on Tuesday morning sent out a release confirming a new partnership between the network and the former UFC champion, although they didn’t yet announce the scope of the partnership.

The crux of the deal, however, is Couture’s involvement as a coach on the upcoming Bellator MMA reality series that begins filming in February.

The partnership, according to a report by Sports Illustrated and confirmed by MMAWeekly.com sources, is a multi-year agreement that involves multiple projects. The Bellator coaching stint is just the launching pad.

Seeing as how Spike TV and Bellator MMA are properties under the Viacom umbrella, Couture’s involvement will likely heavily revolve around Bellator, but may include many other opportunities.

Viacom is a multi-billion-dollar media company that includes BET Networks, MTV Networks, and Paramount Pictures, among other interests.

MMAWeekly.com’s sources said Couture’s position as one of the first two coaches on Bellator’s new reality series on Spike TV is set, and further indicated that his opposing coach is likely to be another pioneering figure in mixed martial arts.

Official details of Couture’s new partnership with Spike will be revealed on Tuesday, Feb. 5, during a media conference call.

UFC president Dana White, when asked about the possibility of his company being a monopoly, along with citing a Federal investigation that determined it is not, has often noted that part of Bellator’s ownership includes Viacom, and that Viacom is sitting on billions of dollars that the UFC isn’t.

It now seems that Viacom is ready to start utilizing some of that money and it’s position in the entertainment industry to build Bellator into a viable competitor.

Be sure to Like MMAWeekly.com on Facebook and Follow @MMAWeeklycom on Twitter.

view original article >>
Report here if this news is invalid.

Related News

Fedor Emelianenko vs. Randy Couture staredown

  • 21 days ago

SAN JOSE -- Two legendary fighters in Fedor Emelianenko and Randy Couture took part in Thursday's Bellator Dynamite media event. Just for fun, the pair posed for photographs and even engaged in a sta read news >>

Video: Fedor Emelianenko vs. Randy Couture face off at Bellator

  • 20 days ago

Watch Fedor Emelianenko and Randy Couture do a stare down with Bellator's Scott Coker. read news >>

UFC signs Polish heavyweight Damian Grabowski

  • 17 days ago

The UFC has signed another talent from Poland. "Polish Pitbull" Damian Grabowski, a former M-1 Global heavyweight champion with a record of 20-2, has signed a multi-fight deal with the UFC, MMAFighti read news >>

WSOF signs UFC, Strikeforce vet Caros Fodor and Cory Devela to multi-year deals

  • 28 days ago

WSOF continues to build its roster with the addition of a pair of new fighters to the promotion. Filed under: News, WSOF read news >>

Bellator 144: Brennan Ward vs Dennis Olson fight set for Mohegan Sun on Oct. 23

  • 28 days ago

Previously announced for a return to Mohegan Sun Arena -- the place where he knocked out Roger Carroll in July --Brennan Ward has now learned who his opponent will be on Oct. 23, 2015. "Irish" Brenna read news >>

Legendary PRIDE announcer Lenne Hardt joins Bellator: Dynamite event

  • 28 days ago

The voice of PRIDE, "Crazy Pride Lady" Lenne Hardt, is the new addition to the first Bellator: Dynamite event. The promotion announced on Thursday that Hardt, the ring announcer for several MMA promo read news >>

Bellator MMA: Dynamite will feature PRIDE's Lenne Hardt as ring announcer

  • 28 days ago

PRIDE NEVER DIE! Lenne Hardt's legendary voice will be heard on Bellator MMA's biggest ever event. Bellator MMA is going all out to make next Saturday's "Dynamite" show a unique and truly special sho read news >>

Legendary PRIDE announcer Lenne Hardt joins Bellator MMA: 'Dynamite 1' card on Sept. 19

  • 28 days ago

PRIDE Fighting Championships fans rejoice, as the signature voice to fighter intrrrrrrrrrroductions returns on September 19th. It's a little over the top and arguably unnecessary for an already huge read news >>

Bellator Turns to a Sonic Assault to Rekindle Japan’s Heyday of MMA

  • 28 days ago

For those of you old enough to remember, there is an unmistakable voice returning to mixed martial arts. read news >>

'Bellator 142: Dynamite' lands former PRIDE ring announcer Lenne Hardt

  • 28 days ago

Legendary PRIDE and DREAM ring announcer Lenne Hardt will lend her unique voice to Bellator 142: Dynamite. The announcement was made today through a press release issued by the promotion.Filed under: read news >>