Randy Couture Post UFC 102Randy Couture has signed a new deal to keep him involved in mixed martial arts, but what may or may not come as a surprise, is the company he signed the deal with.

Spike TV officials on Tuesday morning sent out a release confirming a new partnership between the network and the former UFC champion, although they didn’t yet announce the scope of the partnership.

The crux of the deal, however, is Couture’s involvement as a coach on the upcoming Bellator MMA reality series that begins filming in February.

The partnership, according to a report by Sports Illustrated and confirmed by MMAWeekly.com sources, is a multi-year agreement that involves multiple projects. The Bellator coaching stint is just the launching pad.

Seeing as how Spike TV and Bellator MMA are properties under the Viacom umbrella, Couture’s involvement will likely heavily revolve around Bellator, but may include many other opportunities.

Viacom is a multi-billion-dollar media company that includes BET Networks, MTV Networks, and Paramount Pictures, among other interests.

MMAWeekly.com’s sources said Couture’s position as one of the first two coaches on Bellator’s new reality series on Spike TV is set, and further indicated that his opposing coach is likely to be another pioneering figure in mixed martial arts.

Official details of Couture’s new partnership with Spike will be revealed on Tuesday, Feb. 5, during a media conference call.

UFC president Dana White, when asked about the possibility of his company being a monopoly, along with citing a Federal investigation that determined it is not, has often noted that part of Bellator’s ownership includes Viacom, and that Viacom is sitting on billions of dollars that the UFC isn’t.

It now seems that Viacom is ready to start utilizing some of that money and it’s position in the entertainment industry to build Bellator into a viable competitor.

Be sure to Like MMAWeekly.com on Facebook and Follow @MMAWeeklycom on Twitter.

view original article >>
Report here if this news is invalid.
From Around the Web

Related News

UFC middleweight champion Chris Weidman signs with Paradigm Sports Management

  • 24 days ago
  • 9 views

The UFC's middleweight champion has a new management team. Chris Weidman has signed with Paradigm Sports Management for full-service representation, Weidman told MMAFighting.com. Within MMA, Paradigm read news >>

Bellator signs three female fighters including UFC veteran Alexis Dufresne

  • 14 days ago
  • 0 views

Roberta "Crusher" Paim, Alexis "Sneaky Zebra" Dufresne, and Iony Razafiarison join the Bellator MMA roster. Bellator MMA is making another move to establish that it's serious about women's mixed mart read news >>

Brock Lesnar signs new WWE deal, says his MMA career is over for good

  • 6 days ago
  • 31 views

Former UFC heavyweight champion Brock Lesnar signed a new contract Monday night with World Wrestling Entertainment, and said he was closing the book on mixed martial arts for good.Sources in WWE had read news >>

Bellator files court injunction to remove Quinton 'Rampage' Jackson from UFC 186 competition

  • 28 days ago
  • 2 views

The future of former UFC light heavyweight champion Quinton Jackson is anything but clear. Despite leaving Bellator in December of 2014 after three fights with the organization and being booked oppos read news >>

Bellator files lawsuit against 'Rampage' Jackson ahead of scheduled UFC return

  • 28 days ago
  • 2 views

Bellator MMA today filed a lawsuit to block onetime tournament winner Quinton Jackson from fighting in the UFC.Filed under: Bellator, News, UFC read news >>

UFC 186: Bellator lawsuit may force Rampage Jackson off card

  • 28 days ago
  • 5 views

Bellator MMA has filed a court injunction in New Jersey to prevent Quinton Jackson from returning to the UFC this April. Former UFC light heavyweight champion Quinton Jackson is scheduled to fight Fa read news >>

Bellator Files Lawsuit Against Rampage, Puts UFC Return in Jeopardy

  • 28 days ago
  • 5 views

Bellator isn’t letting Quinton “Rampage” Jackson go without a fight. A statement was released to Bleacher Report on Monday detailing a lawsuit that has been filed against the MMA legend for signing w read news >>

Bellator goes to court to keep 'Rampage' Jackson from fighting in UFC

  • 28 days ago
  • 2 views

If you're looking forward to a slugfest between Quinton "Rampage" Jackson and Fabio Maldonado on April 25th in Montreal at UFC 186, Bellator MMA has other ideas. It was a newsworthy weekend for Quint read news >>

Bellator Sues to Block Rampage Jackson's UFC Return | MMAWeekly.com

  • 28 days ago
  • 5 views

Bellator MMA has filed a lawsuit to try and block Quinton “Rampage” Jackson from making his UFC return. read news >>