Randy Couture Signs Partnership with Spike, Will Coach on New Bellator Reality Series


Randy Couture Post UFC 102Randy Couture has signed a new deal to keep him involved in mixed martial arts, but what may or may not come as a surprise, is the company he signed the deal with.

Spike TV officials on Tuesday morning sent out a release confirming a new partnership between the network and the former UFC champion, although they didn’t yet announce the scope of the partnership.

The crux of the deal, however, is Couture’s involvement as a coach on the upcoming Bellator MMA reality series that begins filming in February.

The partnership, according to a report by Sports Illustrated and confirmed by MMAWeekly.com sources, is a multi-year agreement that involves multiple projects. The Bellator coaching stint is just the launching pad.

Seeing as how Spike TV and Bellator MMA are properties under the Viacom umbrella, Couture’s involvement will likely heavily revolve around Bellator, but may include many other opportunities.

Viacom is a multi-billion-dollar media company that includes BET Networks, MTV Networks, and Paramount Pictures, among other interests.

MMAWeekly.com’s sources said Couture’s position as one of the first two coaches on Bellator’s new reality series on Spike TV is set, and further indicated that his opposing coach is likely to be another pioneering figure in mixed martial arts.

Official details of Couture’s new partnership with Spike will be revealed on Tuesday, Feb. 5, during a media conference call.

UFC president Dana White, when asked about the possibility of his company being a monopoly, along with citing a Federal investigation that determined it is not, has often noted that part of Bellator’s ownership includes Viacom, and that Viacom is sitting on billions of dollars that the UFC isn’t.

It now seems that Viacom is ready to start utilizing some of that money and it’s position in the entertainment industry to build Bellator into a viable competitor.

Be sure to Like MMAWeekly.com on Facebook and Follow @MMAWeeklycom on Twitter.

view original article >>
Report here if this news is invalid.
From Around the Web

Related News

  • 13 days ago
  • 2 views

As “The Natural” throughout his years in MMA, Randy Couture was an All-American good guy to countless fans. But now he’s going to change things up and play the heel.Filed under: Featured Videos, News read news >>

  • 24 days ago
  • 3 views

The antitrust lawsuit filed against the UFC refers to the other MMA organizations in the United States, namely Bellator, as minor leagues. Spike TV president Kevin Kay takes umbrage with that depicti read news >>

  • 23 days ago
  • 1 views

Spike TV President Kevin Kay has a little message for UFC fanboys heading into the Bellator 133 mixed martial arts (MMA) event this Friday night (Feb. 13, 2015) inside the Save Mart Center in Fresno, read news >>

  • 22 days ago
  • 6 views

UFC strawweight prospect Paige VanZant has signed her own Reebok contract. VanZant joins fellow UFC fighters Anthony Pettis, Johny Hendricks, Ronda Rousey, Jon Jones and Conor McGregor as the only cu read news >>

  • 21 days ago
  • 5 views

The UFC has a show this weekend. World Series of Fighting has a show this weekend. Bellator has a show this weekend. It's a busy weekend, MMA fans. Bellator 133 comes to you live Friday on Spike TV a read news >>

  • 21 days ago
  • 0 views

What is the biggest difference between the UFC and Bellator? It's the performance bonuses, says featherweight champion Patricio "Pitbull" Freire. He feels, a bonus system comparable to the UFC's coul read news >>

  • 2 days ago
  • 4 views

Former UFC champion Rampage Jackson blasts his former promotion Bellator over a last minute injunction they have filed in an attempt to stop him from fighting at UFC 186. Bellator MMA have filed an i read news >>

  • 29 days ago
  • 12 views

Injured UFC middleweight champion Chris Weidman wasn't impressed with Vitor Belfort's recent remarks about their fight being pushed back. Chris Weidman is not impressed with Vitor Belfort. The UFC mi read news >>

  • 29 days ago
  • 55 views

Former UFC middleweight champion Anderson Silva tested positive for Drostanolone metabolites on an Jan. 9 out-of-competition drug test ahead of his UFC 183 comeback fight against Nick Diaz, the UFC a read news >>