Randy Couture Signs Partnership with Spike, Will Coach on New Bellator Reality Series


  • Share on Tumblr
  • submit to reddit

Randy Couture Post UFC 102Randy Couture has signed a new deal to keep him involved in mixed martial arts, but what may or may not come as a surprise, is the company he signed the deal with.

Spike TV officials on Tuesday morning sent out a release confirming a new partnership between the network and the former UFC champion, although they didn’t yet announce the scope of the partnership.

The crux of the deal, however, is Couture’s involvement as a coach on the upcoming Bellator MMA reality series that begins filming in February.

The partnership, according to a report by Sports Illustrated and confirmed by MMAWeekly.com sources, is a multi-year agreement that involves multiple projects. The Bellator coaching stint is just the launching pad.

Seeing as how Spike TV and Bellator MMA are properties under the Viacom umbrella, Couture’s involvement will likely heavily revolve around Bellator, but may include many other opportunities.

Viacom is a multi-billion-dollar media company that includes BET Networks, MTV Networks, and Paramount Pictures, among other interests.

MMAWeekly.com’s sources said Couture’s position as one of the first two coaches on Bellator’s new reality series on Spike TV is set, and further indicated that his opposing coach is likely to be another pioneering figure in mixed martial arts.

Official details of Couture’s new partnership with Spike will be revealed on Tuesday, Feb. 5, during a media conference call.

UFC president Dana White, when asked about the possibility of his company being a monopoly, along with citing a Federal investigation that determined it is not, has often noted that part of Bellator’s ownership includes Viacom, and that Viacom is sitting on billions of dollars that the UFC isn’t.

It now seems that Viacom is ready to start utilizing some of that money and it’s position in the entertainment industry to build Bellator into a viable competitor.

Be sure to Like MMAWeekly.com on Facebook and Follow @MMAWeeklycom on Twitter.

view original article >>

Related News

  • 23 days ago
  • 36 views

According to Reebok executive John Lynch, the company wanted to partner with an athlete “who had explosive speed, and bold, confident style.” Enter Anthony Pettis.Filed under: News, UFC more

  • 23 days ago
  • 5 views

Legacy Fighting Championship has added to its roster with a highly regarded judoka and Brazilian jiu-jitsu champion expected to debut with the promotion this fall. Filed under: AXS TV Fights, MMA Rumors, News more

  • 23 days ago
  • 28 views

Legacy Fighting Championship has added to its roster with a highly regarded judoka and Brazilian jiu-jitsu champion expected to debut with the promotion this fall. Filed under: AXS TV Fights, MMA Rumors, News more

  • 28 days ago
  • 52 views

The Ultimate Fighting Championship is establishing some serious roots in the Far East. more

  • 28 days ago
  • 39 views

It didn't take long for Legacy FC bantamweight champion Thomas Almeida to get his UFC call-up. Bloody Elbow has profiled Thomas Almeida multiple times just within the past few months, and for good reason. The Chute Boxe talent has an astonishing 100% finish rate and a 17-0 record, with his 17th win coming last Friday at Legacy FC against Caio Machado for the promotion's bantamweight title. Not even a week after the 22-year-old scored his latest knockout win, the UFC came calling. MMA Fighting's more

  • 28 days ago
  • 32 views

The numbers are in for GLORY 17 from this past weekend's event (June 21, 2014) in Inglewood, California, inside The Forum. With 483,000 viewers and a peak viewership of 862,000, the fight card became the fourth-highest rated show in the promotion's seven-show televised history on Spike TV. The ratings are in for GLORY 17. The kickboxing promotion's seventh show on Spike TV saw 483,000 viewers tune in see Gabriel Varga win the featherweight "Contender" tournament and Mirko "Cro Cop" Filipovic def more

  • 28 days ago
  • 25 views

Thomas De Almeida, the top bantamweight prospect in MMA and one of the brightest up-and-comers in the entire sport, signed with the UFC on Tuesday, according to reports. The news originally broke via Brazilian site MMA Premium (translation h/t Guilherme Cruz of MMAFighting.com). The signing comes on the heels of Almeida's June 20 win over Caio Machado in the Legacy Fighting Championship promotion. The win netted Almeida the LFC bantamweight belt, and now, it has apparently netted him a contract more

  • 28 days ago
  • 22 views

If you missed Bellator MMA’s recent pay-per-view debut, you can watch a replay next month on Spike TV.Filed under: Bellator, News more

  • 29 days ago
  • 34 views

Thomas Almeida got what he wanted. The Chute Boxe bantamweight told MMAFighting.com last week that he wanted to knock Caio Machado out to win the Legacy FC 135-pound title and sign with the UFC, and that’s exactly what happened. According to sources close to the situation, he signed a deal with the UFC on Tuesday. MMA Premium first reported the news. Almeida stopped Machado with 33 seconds left in the first round to win the Legacy FC gold, improving to 17-0 in MMA with 17 finishes. He got past t more