Thursday’s announcement by ProElite that it had reached an agreement with CBS to televise four EliteXC events garnered a great deal of coverage in the mainstream press. And while we know a little more than we did when the initial report of the deal surfaced Wednesday, there still has not been a lot reported in regard to details pertaining to the deal.

On that note, I was able to speak with ProElite CEO Doug DeLuca, one of the main architects behind the deal, in an exclusive interview for ProElite.com (SamCaplan.ProElite.com).

Sam Caplan: How long has this deal been in the works?

Doug DeLuca: I would say it was in the works for a couple of months, somewhere in that neighborhood. We’ve been talking on and off for awhile. You have to remember that CBS was the second group to invest in ProElite, almost a year and a half ago. They believed in us as they believed in MMA all the way back then. They made the investment in us and they decided to put us on their SHOWTIME networks. I think they were very smart and I think that both SHOWTIME and CBS were both very visionary in the sense they were interested in the sport, they were bullish on the sport, and they wanted to see how it would go. They liked what we had to say but we were unproven at the time but they believed enough to stick their toe in the water and invest in the company and puts us on SHOWTIME. We all know that has been a big success, and now this. I think they were very smart and calculated in their approach to it and it has worked out well.

Sam Caplan: You mentioned that these negotiations had gone on for several months. Was there a specific turning point in the negotiations that possibly made CBS even more interested in doing a deal?

Doug DeLuca: There’s all kind of speculation. I would say the writers strike had a good hand in accelerating their idea to put it on the air. I think they see mixed martial arts and they get mixed martial arts. They’re bullish on it. I think the opportunity arose to do the deal with us. They were talking to other people and were looking around and from what I understand were in talks with our competitor and that obviously didn’t work out.

Sam Caplan: I know you can’t divulge too many details because ProElite is a publicly traded company, but there are some conflicting reports I wanted to ask you about. MMAPayout.com reported that it is rumored the deal with CBS will be a time buy while Dave Meltzer reported on Yahoo! that there will be a rights fee involved. Is EliteXC getting a rights fee for the CBS telecasts?

Doug DeLuca: The latter was incorrect. This is a license-fee deal. We’re getting a license-fee in order to put the show on the air. It’s a typical TV license-fee deal.

Sam Caplan: Who controls the selling of the advertising and sponsorships?

Doug DeLuca: CBS ad sales will be controlling that for the most part. There is some carve out in there where we will control some of the sponsorships, but for the most part, CBS ad sales.

Sam Caplan: In December, MediaPost reported that CBS and the UFC were close to a deal. You’ve had an insider’s perspective on these negotiations, do you feel those reports were accurate?

Doug DeLuca: Close is relative and I wasn’t involved in the discussions so it’s hard for me to say, but I believe they could be accurate, yes.

Sam Caplan: Some critics — and I’ve been one of them — have raised issues with EliteXC’s use of a DJ, dancers, and some other aspects if the shows. Has CBS asked EliteXC to make any modifications to the product they will be presenting on network TV?

CLICK HERE TO READ THE REMAINDER OF THIS ARTICLE ON SAM CAPLAN’S PROELITE.COM BLOG

view original article >>

Report here if this news is invalid.

Related News

Conor McGregor Addresses Floyd Mayweather's Comments on Racism

  • 28 days ago
  • 38 views

UFC superstar Conor McGregor is not taking Floyd Mayweather Jr.'s comments on his rise to fame lightly. After he knocked out former featherweight champion Jose Aldo in 13 seconds at UFC 194 in Decemb read news >>

Counterpoint: Are Floyd Mayweather Jr.’s Comments ‘Playing the Race Card?’

  • 26 days ago
  • 19 views

Let's take a deeper look at the racism claims by Floyd Mayweather Jr. and revisit examples from the past that may convince you he has a point. read news >>

Twitter reacts to UFC 197's dos Anjos-McGregor, Holm-Tate announcement

  • 24 days ago
  • 97 views

With UFC 197 now official, check out the top Twitter reactions to the Rafael dos Anjos vs. Conor McGregor and Holly Holm vs. Miesha Tate title fights set for March 5 in Las Vegas. Filed under: News, read news >>

Ronda Rousey Unlikely to Fight at UFC 200: Latest Comments and Reaction

  • 24 days ago
  • 45 views

Former UFC women's bantamweight champion Ronda Rousey will not fight at UFC 200 as previously planned because of scheduling commitments related to her movie career. According to UFC President Dana Wh read news >>

Conor McGregor Vows to 'Behead' Rafael dos Anjos in UFC 197 Fight Announcement

  • 24 days ago
  • 94 views

UFC featherweight champion Conor McGregor has claimed he will “behead” lightweight title-holder Rafael dos Anjos when the pair meet on March 5 at UFC 197. The fight was officially confirmed for Las V read news >>

Ronda Rousey Comments on Holly Holm Rematch and Discussions over Next Fight

  • 19 days ago
  • 25 views

Ronda Rousey has denied rumours she is planning to retire from MMA and insisted she will fight Holly Holm again in 2016. The former UFC women's bantamweight champion lost her title and her unbeaten r read news >>

Ronda Rousey Comments on Holly Holm Rematch and Discussions over Next Fight

  • 19 days ago
  • 5 views

Ronda Rousey has denied rumours she is planning to retire from MMA and insisted she will fight Holly Holm again in 2016. The former UFC women's bantamweight champion lost her title and her unbeaten r read news >>

BJ Penn Officially Ends UFC Retirement: Latest Details, Comments and Reaction

  • 17 days ago
  • 22 views

UFC Hall of Famer and former two-division champion BJ Penn officially announced his return to the Octagon on Tuesday. Per an interview on The MMA Hour with Ariel Helwani (via MMAFighting's Shaun Al-S read news >>

Conor McGregor Did Not Appreciate Floyd Mayweather’s Racial Comments (Video)

  • 14 days ago
  • 61 views

Featherweight champion Conor McGregor responded to Floyd Mayweather's recent comments about race directed toward him and Ronda Rousey. read news >>

WSOF announces upcoming events in Connecticut, Massachusetts, North Dakota

  • 13 days ago
  • 5 views

WSOF’s summer plans have now been made official with the announcement of locations for WSOF 31, WSOF 32 and WSOF 33.Filed under: News, WSOF read news >>