For many industry professionals, the MMA media has all the glitz and prestige of a root canal.
But when knowing the ins and outs of the industry, MMA's news business could prove valuable for both fighters and managers.
In the second installment of our monthly "MMA is My Business" series, MMA publicist Kelly Crigger - Alchemist Management's vice president of communications - discusses the state of MMA media and how savvy fighters can use it to their advantage.