Dana White wants everyone to know that business is booming in UFC land. In fact, it's 'never been bigger.'
One of the more consistent narratives in MMA for 2014 has been the UFC's declining business. While we don't know any specific numbers for UFC 174, the early talk is that it did less than 100,000 pay-per-view buys, a number that seemed unthinkably low in very recent years.
Jon Jones hasn't developed into a star capable of pulling much more than 350,000 buys, despite being a freakish talent w more
That guy in the truck, however...
Let's start off with Joe Rogan getting put on blast by UFC President Dana White for asking Ronda Rousey if she was willing to rescue the UFC 176 pay-per-view (PPV) event in Los Angeles, Calif., which takes place in less than a month and is without a main event (because of this).
U mad? Yikes.
Turns out Rogan was not to blame for the post-fight faux pas, according to comments White made at the UFC 175 post-fight press conference (watch the replay here), not long more
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In the latest edition of Dana White's pre-event UFC video blogs, we take a backstage look as White, Michael Bisping, Cung Le, Roy Nelson and Mark Hunt embark on a media tour to New York and across Asia in advance of UFC 175 , which takes place on July 5, 2014 at the Mandalay Bay Events Center in Las Vegas, Nevada. more
Fight week, blog week! Dana White's video blog series is back for UFC 175: "Weidman vs. Machida," which takes place this weekend (Sat., July 5, 2014) at Mandalay Bay Events Center in Las Vegas, Nevada. Follow White, who is joined by Mike Tyson (what a DICK!) during a New York media appearance, before he departs for an all-Asia tour (Hong Kong, China, Japan) to handle some very important business (more details here and here). Michael Bisping vs. Cung Le, Stun Gun Kim (he's not thrilled) and much more
The UFC is full of some of the most gifted athletes in sports, and it didn't take long for Americans to find out.
According to digital marketing gurus Compete Pulse, in 2006, the UFC became the fastest growing sport in America. Things haven't slowed down since then, as UFC pay-per-view events continued to rack up huge numbers, surpassing 1 million buys on many occasions, most recently during UFC 168, according to MMAPayout.com.
So, what's the root cause for the epic success of this organization? more