For the first time in its 14-year history, King of the Cage will promote a live TV event Friday that’s not on pay-per-view. If you have MAVTV, you’ll be able to watch it at 10 p.m. EST.

“It’s a big deal for us,” King of the Cage executive Chris Cordeiro told the Sherdog Radio Network’s “Beatdown” show.

MAVTV is available on Dish Network and select cable systems, including Comcast and Time Warner. The channel, which has no affiliation with Dallas Mavericks owner Mark Cuban, was recently rebranded. MAV stands for Movies, Action and Variety.

“MAVTV was sort of a smaller channel in the past,” Cordeiro said. “They were featuring our greatest knockouts series for a long time. Then they were purchased by a company called Lucas Oil, which is a really big company. They own the NHRA racing and that sort of thing, and they’re actually going to be moving that racing onto this network in hopes to pick up more cable companies. I believe they already have the deal in place for DirecTV later on in the year. They have much better financing now and they’ll probably be available on DirecTV soon.”

King of the Cage will promote five live events on MAVTV per year, Cordeiro said, alongside a weekly series that airs recent cards on tape-delay. Middleweight champion Sean Strickland had been scheduled to headline Friday’s event, which takes place at the River Spirit Casino in Tulsa, Okla. However, he suffered a knee injury and also a staph infection. Shonie Carter will be his replacement against Josh Bryant.

“We have some talent that’s so athletic, people are going to be blown away when they’re exposed to these guys,” Cordeiro said. “In the past we’ve brought a lot of people into the light that way.”

Quinton Jackson is one name often mentioned in discussions of fighters who came up in King of the Cage. At one time, the promotion regularly hosted cards full of recognizable or established fighters, but it now focuses more on up-and-comers.

“In the early days, there was a lot of push and excitement behind King of the Cage,” Cordeiro said. “We had a partnership with Pride. Later on we became part of ProElite for the short existence of ProElite. We had about a year legal battle, after ProElite sort of went under, to get the intellectual property rights back, owning King of the Cage, but I think we’re moving in the right direction. Now we’re moving in with partners like Lucas Oil and MAVTV that are going to sink some money into doing a live promotion and some big things. I think we’re going to be more relevant than we have been. We’re moving in the right direction, but we’re not one of those companies that comes along and they just sort of throw a lot of money out there and hope that it works. What’s good about our structure is that we’ve always been profitable and we’ve always been building in the right direction.”

Listen to the full interview (beginning at 1:02:39).

view original article >>
Report here if this news is invalid.

Related News

Ogikubo carries hopes of a nation into Ultimate Fighter

  • 26 days ago
  • 1 views

Japan has had an impressive history in the Octagon. Yet the one thing missing from that history is a UFC championship. Hiromasa Ogikubo would like to change that, and he has the opportunity to do so read news >>

"Tonight We Made History" – Meet the Disabled Boxers Fighting For Paralympic Recognition | FIGHTLAND

  • 18 days ago
  • 0 views

This article originally appeared on VICE Sports UK. "I was involved in a car accident when I was three years old," says Sean Bramley as he interlaces his tattooed fingers. "My back was broken from th read news >>

Urijah Faber, Travis Browne and 5 Pokiest Eye Pokes in Recent UFC History

  • 10 days ago
  • 33 views

If UFC 203 felt a little familiar to you, maybe that was on account of all the eye-poking. When Urijah Faber caught Jimmie Rivera, it wasn't his first eye-poke rodeo. It wasn't even his first eye-pok read news >>

The Rise and Fall of Rompo Gym | FIGHTLAND

  • 9 days ago
  • 8 views

All photos courtesy of the author Like empires and the great civilizations of human history, boxing gyms rise and fall because of corruption, internal weakness and a failure to adapt to external forc read news >>

Conor McGregor Is the Biggest Draw in UFC History

  • 4 days ago
  • 8 views

The UFC has been a pay-per-view business since its inception, but it has never experienced a stretch of business as successful as it has in the last year. A company that broke the threshold of a mill read news >>

Illuminating the Fighting History of Ancient Africa | FIGHTLAND

  • 5 days ago
  • 1 views

In the history of the scholarship of history, we, as academics, have privileged cultures with writing, even though advanced societies existed that relied on oral tradition rather than the written wor read news >>

Biggest Upset in TUF History Happened This Week | MMAWeekly.com

  • 2 days ago
  • 44 views

Arguably the biggest upset in the history of The Ultimate Fighter happened on the fifth episode of TUF 24: Tournament of Champions, which aired on Wednesday. read news >>