For the first time in its 14-year history, King of the Cage will promote a live TV event Friday that’s not on pay-per-view. If you have MAVTV, you’ll be able to watch it at 10 p.m. EST.

“It’s a big deal for us,” King of the Cage executive Chris Cordeiro told the Sherdog Radio Network’s “Beatdown” show.

MAVTV is available on Dish Network and select cable systems, including Comcast and Time Warner. The channel, which has no affiliation with Dallas Mavericks owner Mark Cuban, was recently rebranded. MAV stands for Movies, Action and Variety.

“MAVTV was sort of a smaller channel in the past,” Cordeiro said. “They were featuring our greatest knockouts series for a long time. Then they were purchased by a company called Lucas Oil, which is a really big company. They own the NHRA racing and that sort of thing, and they’re actually going to be moving that racing onto this network in hopes to pick up more cable companies. I believe they already have the deal in place for DirecTV later on in the year. They have much better financing now and they’ll probably be available on DirecTV soon.”

King of the Cage will promote five live events on MAVTV per year, Cordeiro said, alongside a weekly series that airs recent cards on tape-delay. Middleweight champion Sean Strickland had been scheduled to headline Friday’s event, which takes place at the River Spirit Casino in Tulsa, Okla. However, he suffered a knee injury and also a staph infection. Shonie Carter will be his replacement against Josh Bryant.

“We have some talent that’s so athletic, people are going to be blown away when they’re exposed to these guys,” Cordeiro said. “In the past we’ve brought a lot of people into the light that way.”

Quinton Jackson is one name often mentioned in discussions of fighters who came up in King of the Cage. At one time, the promotion regularly hosted cards full of recognizable or established fighters, but it now focuses more on up-and-comers.

“In the early days, there was a lot of push and excitement behind King of the Cage,” Cordeiro said. “We had a partnership with Pride. Later on we became part of ProElite for the short existence of ProElite. We had about a year legal battle, after ProElite sort of went under, to get the intellectual property rights back, owning King of the Cage, but I think we’re moving in the right direction. Now we’re moving in with partners like Lucas Oil and MAVTV that are going to sink some money into doing a live promotion and some big things. I think we’re going to be more relevant than we have been. We’re moving in the right direction, but we’re not one of those companies that comes along and they just sort of throw a lot of money out there and hope that it works. What’s good about our structure is that we’ve always been profitable and we’ve always been building in the right direction.”

Listen to the full interview (beginning at 1:02:39).

view original article >>
Report here if this news is invalid.

Related News

The Question: Did UFC Make the Right Call with Ronda Rousey vs. Holly Holm?

  • 12 days ago
  • 19 views

Ronda Rousey, the most dominant champion in UFC history, has fought wrestlers, jiu-jitsu black belts and rock-'em-sock-'em brawlers. Each, in turn, has been dispatched—most in the first round, many i read news >>

UFC's Anthony Johnson threatens woman after gym incident

  • 14 days ago
  • 364 views

Not a good look for UFC fighter Anthony Johnson, who already has a long history of domestic violence charges and accusations against him. Anthony Johnson took to social media on Tuesday night about a read news >>

Demian Maia has 'goal' to earn most submission wins in UFC history

  • 16 days ago
  • 6 views

Demian Maia has the fourth most submission wins in UFC history. He wants to top the list when all is said and done.Filed under: News, UFC read news >>

By The Numbers: The Flyweights Thus Far

  • 17 days ago
  • 0 views

A look at the history of the UFC's flyweight division, By The Numbers... read news >>

Just When You Thought 'The Anderson Silva Show' Couldn't Get Weirder, It Does

  • 19 days ago
  • 254 views

Anderson Silva, the most accomplished fighter in UFC history, was suspended for one year by the Nevada Athletic Commission after testing positive for multiple banned substances before and after his U read news >>

Ratings Report: UFC Fight Night 73's ratings continue UFC's strong business run

  • 22 days ago
  • 2 views

Saturday night's UFC Fight Night 73 drew 1,159,000 viewers, the sixth-largest Fight Night numbers in station history, and the prelims, on FS 2, drew 306,000 viewers, the fourth-highest numbers for an read news >>

Will 2015 be the most successful year in UFC history? We take a look at the numbers

  • 22 days ago
  • 19 views

With the success of UFC 189 and UFC 190, the UFC has a chance to make history in 2015. Yesterday the UFC announced that the much anticipated fight between Jose Aldo and Conor McGregor would take plac read news >>

The Question: Is Aldo vs. McGregor the Biggest Fight in UFC History?

  • 22 days ago
  • 6 views

We finally have a date: December 12, 2015. That's the day when UFC featherweight champion Jose Aldo and interim featherweight champion Conor McGregor will finally step in the Octagon (knock on wood, read news >>

Rousimar Palhares and the 5 Dirtiest Fighters in MMA History

  • 26 days ago
  • 1504 views

Rousimar Palhares finally exhausted his reserve of plausible deniability last week when he gouged the eyes and overcranked the shoulder of Jake Shields at World Series of Fighting 22. The stunts cost read news >>

UFC 190 ratings for 'Rousey vs. Correia' prelims third best in FOX Sports 1 history

  • 28 days ago
  • 2 views

Ultimate Fighting Championship (UFC) women's bantamweight champion Ronda Rousey, who knocked out Bethe Correia at UFC 190 last weekend in Brazil, helped power the entire "Rousey vs. Correia" fight ca read news >>