For the first time in its 14-year history, King of the Cage will
promote a live TV event Friday that’s not on pay-per-view. If you
have MAVTV, you’ll be able to watch it at 10 p.m. EST.
“It’s a big deal for us,” King of the Cage executive Chris Cordeiro
told the Sherdog
Radio Network’s “Beatdown” show.
MAVTV is available on Dish Network and select cable systems,
including Comcast and Time Warner. The channel, which has no
affiliation with Dallas Mavericks owner Mark Cuban, was recently
rebranded. MAV stands for Movies, Action and Variety.
“MAVTV was sort of a smaller channel in the past,” Cordeiro said.
“They were featuring our greatest knockouts series for a long time.
Then they were purchased by a company called Lucas Oil, which is a
really big company. They own the NHRA racing and that sort of
thing, and they’re actually going to be moving that racing onto
this network in hopes to pick up more cable companies. I believe
they already have the deal in place for DirecTV later on in the
year. They have much better financing now and they’ll probably be
available on DirecTV soon.”
King of the Cage will promote five live events on MAVTV per year,
Cordeiro said, alongside a weekly series that airs recent cards on
tape-delay. Middleweight champion Sean
Strickland had been scheduled to headline Friday’s event, which
takes place at the River Spirit Casino in Tulsa, Okla. However, he
suffered a knee injury and also a staph infection. Shonie
Carter will be his replacement against Josh
“We have some talent that’s so athletic, people are going to be
blown away when they’re exposed to these guys,” Cordeiro said. “In
the past we’ve brought a lot of people into the light that
Jackson is one name often mentioned in discussions of fighters
who came up in King of the Cage. At one time, the promotion
regularly hosted cards full of recognizable or established
fighters, but it now focuses more on up-and-comers.
“In the early days, there was a lot of push and excitement behind
King of the Cage,” Cordeiro said. “We had a partnership with Pride.
Later on we became part of ProElite for the short existence of
ProElite. We had about a year legal battle, after ProElite sort of
went under, to get the intellectual property rights back, owning
King of the Cage, but I think we’re moving in the right direction.
Now we’re moving in with partners like Lucas Oil and MAVTV that are
going to sink some money into doing a live promotion and some big
things. I think we’re going to be more relevant than we have been.
We’re moving in the right direction, but we’re not one of those
companies that comes along and they just sort of throw a lot of
money out there and hope that it works. What’s good about our
structure is that we’ve always been profitable and we’ve always
been building in the right direction.”
Listen to the full
interview (beginning at 1:02:39).