The figures have been mostly tallied, and though UFC 168 won’t go down as the organization’s biggest pay-per-view event, you won’t hear company officials complaining.

UFC 168 took place Dec. 28 at Las Vegas’ MGM Grand Garden Arena, and in the heavily promoted co-headliners, middleweight champion Chris Weidman defeated Anderson Silva, and women’s bantamweight titleholder Ronda Rousey stopped Miesha Tate.

Due in large part to those two rematches, UFC 168 reportedly drew more than a million pay-per-view buys – a significant improvement over the 400,000 or so buys the year’s other PPV shows averaged.

“It was a great way to end the year,” UFC President Dana White told MMAjunkie earlier this week (skip to the 9:35 mark of the above video). “I knew it, though. I said it before. You don’t hear me going into every event saying this is going to be the biggest one we’ve ever done.”

But by fight week, White said the company was expecting to see big numbers. Despite the show taking place just three days after Christmas, when many fans are offline and focused on non-MMA interests, White said he could sense a worldwide interest in UFC 168.

“If you watched the lead-up to that week, the buzz – not just in Vegas but all over the country and all over the world in Brazil and all these places – it felt like it, anyway,” White said of UFC 168. “I knew it was going (to be big), and it delivered. It was a great night.”

In addition to the PPV revenue (which benefited from a onetime $5 cost increase), the UFC saw big numbers elsewhere. The event drew 15,650 attendees for a $6.2 million gate (making it the second highest-grossing MMA event in Nevada history), and the UFC Prelims special drew nearly 1.6 million viewers, a new FOX Sports 1 record. (The buzz from the event, especially the fallout, also helped MMAjunkie shatter its previous traffic records.)

UFC 168 allowed the organization to end 2013 on a high note. The story of 2012 was the rash of injuries that depleted fight cards, resulting in a number of subpar PPV lineups. But in 2013, the organization introduced a new women’s division, announced plans for a second, saw champs such as Demetrious Johnson and Renan Barao elevate their status in the sport, and with UFC 168, the organization proved it still can score some PPV blockbusters.

Sure, it wasn’t the milestone UFC 100 show, which reportedly drew 1.6 million buys in 2009. But looking beyond just the PPV numbers, White considers it an important show.

“It was the biggest one ever – in some ways,” he said.

For complete coverage of UFC 168, stay tuned to the UFC Events section of the site.

view original article >>

Report here if this news is invalid.

Related News

BJ Penn Expects to Return in November, Reponds to Dana White’s Comments

  • 26 days ago
  • 179 views

B.J. Penn expects to return to the UFC in November and responds to Dana White's recent comments about him not living up to his full potential. read news >>

Is Ronda Rousey Pregnant? Dana White Squashes the Rumor

  • 25 days ago
  • 23 views

UFC president Dana White's job is never ending and never the same. Thursday night, he spent his time squashing a Ronda Rousey pregnancy rumor. read news >>

Dana White Video: UFC Sale ‘Kind of Bugged Me Out a Little Bit’

  • 25 days ago
  • 91 views

The sale of the company he helped build, has UFC president Dana White "kind of bugged out." read news >>

UFC 201: Lawler vs. Woodley Gate and Attendance from Atlanta

  • 23 days ago
  • 1 views

UFC 201: Lawler vs. Woodley live gate and attendance figures from Philips Arena in Atlanta, Ga. read news >>

Video: Dana White Gives His Immediate Reaction, Breaks Down UFC 201

  • 23 days ago
  • 314 views

Dana White gave his immediate reaction to UFC 201, a card that saw Tyron Woodley take out Robbie Lawler in the first round to win the 170-pound title. read news >>

Dana White 'Would Love' Joanna Jedrzejczyk vs. Karolina Kowalkiewicz in Poland

  • 23 days ago
  • 15 views

Karolina Kowalkiewicz all but assured her title shot with a split-decision victory over Rose Namajunas at UFC 201. Kowalkiewicz entered as the No. 5-ranked strawweight with Namajunas holding the No. read news >>

Devin Powell Intends to Impress Dana White, Who is Looking for a Fight

  • 18 days ago
  • 45 views

Devin Powell won't say Friday night's NEF fight is now or never, but knows he needs to impress UFC president Dana White, who will be in the audience. read news >>

Dana White: Lookin’ for a Fight Picked Up by Netflix

  • 15 days ago
  • 38 views

Dana White: Lookin' for a Fight was originally available on UFC Fight Pass and YouTube, but will soon be available on Netflix to its 83 million subscribers. read news >>

Nate Diaz Explains ‘UFC Played Me’ Tweet and TrustNobody Hashtag (Video)

  • 13 days ago
  • 50 views

Nate Diaz explains his "UFC played me again" tweet and TrustNobody hashtag. read news >>

Conor McGregor was Happy for Jose Aldo’s Victory, but Undecided if He’s Next (UFC 202 Video)

  • 12 days ago
  • 66 views

Dana White has said that, win or lose, featherweight champion Conor McGregor is going to defend his belt next. McGregor, however, isn't nearly as certain. read news >>