The figures have been mostly tallied, and though UFC 168 won’t go down as the organization’s biggest pay-per-view event, you won’t hear company officials complaining.

UFC 168 took place Dec. 28 at Las Vegas’ MGM Grand Garden Arena, and in the heavily promoted co-headliners, middleweight champion Chris Weidman defeated Anderson Silva, and women’s bantamweight titleholder Ronda Rousey stopped Miesha Tate.

Due in large part to those two rematches, UFC 168 reportedly drew more than a million pay-per-view buys – a significant improvement over the 400,000 or so buys the year’s other PPV shows averaged.

“It was a great way to end the year,” UFC President Dana White told MMAjunkie earlier this week (skip to the 9:35 mark of the above video). “I knew it, though. I said it before. You don’t hear me going into every event saying this is going to be the biggest one we’ve ever done.”

But by fight week, White said the company was expecting to see big numbers. Despite the show taking place just three days after Christmas, when many fans are offline and focused on non-MMA interests, White said he could sense a worldwide interest in UFC 168.

“If you watched the lead-up to that week, the buzz – not just in Vegas but all over the country and all over the world in Brazil and all these places – it felt like it, anyway,” White said of UFC 168. “I knew it was going (to be big), and it delivered. It was a great night.”

In addition to the PPV revenue (which benefited from a onetime $5 cost increase), the UFC saw big numbers elsewhere. The event drew 15,650 attendees for a $6.2 million gate (making it the second highest-grossing MMA event in Nevada history), and the UFC Prelims special drew nearly 1.6 million viewers, a new FOX Sports 1 record. (The buzz from the event, especially the fallout, also helped MMAjunkie shatter its previous traffic records.)

UFC 168 allowed the organization to end 2013 on a high note. The story of 2012 was the rash of injuries that depleted fight cards, resulting in a number of subpar PPV lineups. But in 2013, the organization introduced a new women’s division, announced plans for a second, saw champs such as Demetrious Johnson and Renan Barao elevate their status in the sport, and with UFC 168, the organization proved it still can score some PPV blockbusters.

Sure, it wasn’t the milestone UFC 100 show, which reportedly drew 1.6 million buys in 2009. But looking beyond just the PPV numbers, White considers it an important show.

“It was the biggest one ever – in some ways,” he said.

For complete coverage of UFC 168, stay tuned to the UFC Events section of the site.

view original article >>
Report here if this news is invalid.

Related News

Dana White Explains Woodley vs. Thompson Confusion and Possible Rematch | MMAWeekly.com

  • 25 days ago
  • 29 views

So what was with all the confusion following Tyron Woodley vs. Stephen Thompson at UFC 205? read news >>

Dana White Explains Why Chuck Liddell and Matt Hughes Were Fired from UFC | MMAWeekly.com

  • 2 days ago
  • 959 views

UFC president Dana White explains why UFC Hall of Famers Chuck Liddell and Matt Hughes were let got from the fight promotion after it's $4 billion sale. read news >>

Dana White 'Shocked' by One Fighter Who Joined MMA Athletes Association | MMAWeekly.com

  • 2 days ago
  • 34 views

Dana White wasn't so much shocked by the formation of a new fighter association, but he was taken aback by one fighter's inclusion. read news >>

Donald Cerrone planning dinner with Dana White to discuss participation in MMAAA

  • 2 days ago
  • 30 views

Donald Cerrone was one of the more surprising names involved with the launch of the MMA Athletes Association (MMAAA).Filed under: Featured, News, UFC read news >>

Ronda Rousey Explains How She and Vin Diesel Are 'World of Warcraft' Fanatics | MMAWeekly.com

  • 2 days ago
  • 125 views

Ronda Rousey is a big "World of Warcraft" nerd and so is Vin Diesel, apparently. read news >>

Brazilian sports court reduces Roy Nelson's suspension from nine to six months

  • 2 days ago
  • 4 views

UFC President Dana White said he thought the CABMMA should “bury” Roy Nelson after the heavyweight kicked referee John McCarthy following his win at UFC Fight Night 95. The Brazilian commission, howe read news >>

Dana White Isn’t Buying Roy Nelson’s Apology, Says Kicking Referee Was a Crime | MMAWeekly.com

  • 2 days ago
  • 3 views

Roy Nelson apologized for kicking referee John McCarthy after his KO win over Antonio Silva at UFC Fight Night 95, but UFC president Dana White isn't buying it. read news >>

UFC 206's Donald Cerrone accepts Dana White's criticism: 'They were true facts'

  • a day ago
  • 6 views

TORONTO – Donald Cerrone doesn’t have much of an argument to throw back at Dana White after the UFC President recently made some critical remarks about “Cowboy.”Filed under: Featured Videos, News, UF read news >>

UFC Unfiltered: Cowboy Cerrone & Matt Brown

  • 2 days ago
  • 0 views

Cowboy Cerrone calls in to address Dana White's UF49 comments about him and his involvement in the MMAAA, his thoughts on Bjorn Rebney and fighting Matt Brown at UFC 206. Later, Matt Brown joins the read news >>

UFC 206's Jordan Mein explains why he was 'never really retired' from MMA

  • a day ago
  • 14 views

When Jordan Mein announced his retirement from MMA competition in August 2015, he felt it was a decision that would stick for good. That obviously wasn’t the case.Filed under: Featured Videos, News, read news >>