Sponsorship deals in MMA are nothing new, but major brands that typically haven’t been associated with MMA in the past getting on board is still news, and another large company has stepped up to support Jim Miller in anticipation of his fight on May 5 in New Jersey.

Bass Pro Shops has signed on to sponsor Miller for his upcoming fight on May 5 against Nate Diaz for UFC on Fox 3.

Known as one of the largest retailers of outdoor sporting equipment and gear, Bass Pro Shops is a highly visible brand in the hunting, fishing and outdoor sports world.

The branding of Bass Pro Shops seems like a natural fit for Miller, who is a noted outdoorsman, but even more important is the crossover appeal for a major brand like Bass Pro Shops to step in to support a MMA fighter.

“When not training or spending time with my family it is no secret that I enjoy being outdoors or working in my workshop. Walking into a Bass Pro Shop is like opening up gifts on Christmas,” Miller said via a release on Monday. “There are so many great items in the store, that I don’t know what direction to head first. It feels great to be the first fighter representing Bass Pro in the Octagon.”

In the MMA world, larger sponsors are getting involved like Bud Light and Harley Davidson promoting through the UFC, while brands like Under Armour have signed on to be represented by UFC champion Georges St-Pierre.

Still, MMA is a new sport to many large companies and despite their appeal to the key demographic of 18-34 year old males, it’s taking time for sponsors outside of the general sport’s branding to get involved.

Miller’s representatives at KOReps, who landed the deal, say that a sponsor like Bass Pro Shops getting involves shows that the crossover appeal is starting to happen more often.

“Having companies such as Bass Pro step up and sponsor UFC athletes shows the tremendous amount of value advertisers see in the MMA demographic,” said Oren Hodak, president of KOReps. “The demographic watching MMA action has always been a target market for numerous advertisers. Combine that with the viewership numbers of FOX and it made for a perfect storm. We plan to bring in more and more endemic sponsors in the near future. Other companies will one by one follow the lead of companies such as Bass Pro.”

Miller will be doing several promotions around his deal with Bass Pro Shops prior to his May 5 showdown with Nate Diaz in his home state of New Jersey.

Follow @DamonMartin on Twitter or e-mail Damon Martin.
For more
UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>
Report here if this news is invalid.

Related News

'TUF: Latin America 3' winner Martin Bravo believes mental skills serve him best on UFC road ahead

  • 28 days ago
  • 4 views

Now that Martin Bravo is a “TUF” winner, things probably won’t get any easier for him as he starts his official run in the UFC. Filed under: Featured Videos, News, UFC, Videos read news >>

Leslie Smith vs. Irene Aldana targeted for UFC on FOX 22

  • 28 days ago
  • 13 views

Invicta FC women’s bantamweight Irene Aldana is octagon bound.Filed under: News, UFC read news >>

Alvarez: McGregor 'desperate' ahead of UFC 205 title fight

  • 29 days ago
  • 2 views

Hear what UFC lightweight champion Eddie Alvarez had to say about Conor McGregor's comments about the Philadelphia native's family on the UFC 205 conference call. read news >>

UFC Fighter George Sullivan Accepts One-Year USADA Suspension | MMAWeekly.com

  • 28 days ago
  • 3 views

After being pulled from UFC on FOX 20 in July, welterweight fighter George Sullivan has accepted a one-year suspension from the U.S. Anti-Doping Agency. read news >>

UFC 205's Joanna Jedrzejczyk says she's 'too good for them all' ahead of fourth title defense

  • 27 days ago
  • 5 views

NEW YORK – Although UFC strawweight champion Joanna Jedrzejczyk has said retirement isn’t too many fights away, the entirety of her focus right now sits on her upcoming UFC 205 title defense against read news >>

Go ahead, Michael Johnson says: Overlook him one more time at UFC 205 vs. Nurmagomedov

  • 26 days ago
  • 5 views

NEW YORK – This whole getting overlooked thing is becoming old hat for Michael Johnson. But if you’re sleeping on him Saturday night at UFC 205, he’s got other plans for you.Filed under: News, UFC read news >>

UFC 100, UFC 200 and now UFC 205? Jim Miller discusses his special place in MMA history

  • 26 days ago
  • 4 views

NEW YORK – Jim Miller sure seems to find himself in the right place at the right time.Filed under: Featured Videos, News, UFC, Videos read news >>

Video: Hardy, Gooden break down UFC 205's jam-packed preliminary card in New York

  • 25 days ago
  • 5 views

Ahead of UFC 205, UFC Fight Pass analyst Dan Hardy and broadcast partner John Gooden break down the matchups on the preliminary card – which is as packed as some events’ main cards – as part of the U read news >>

Video: Hardy, Gooden break down Jedrzejczyk-Kowalkiewicz, Weidman-Romero at UFC 205

  • 25 days ago
  • 15 views

Ahead of UFC 205, UFC Fight Pass analyst Dan Hardy and broadcast partner John Gooden break down the first title fight on the card, as well as the key middleweight contenders fight before it, as part read news >>

Raquel Pennington giving pressure the boot ahead of UFC 205 fight with Miesha Tate

  • 24 days ago
  • 10 views

NEW YORK – Pressure? What pressure? If it exists for Raquel Pennington ahead of tonight’s historic UFC 205 card, she’s finding a way to send it packing.Filed under: News, UFC read news >>