Jim Miller Lands Bass Pro Shops Sponsorship Ahead of UFC on Fox 3


  • Share on Tumblr
  • submit to reddit


Sponsorship deals in MMA are nothing new, but major brands that typically haven’t been associated with MMA in the past getting on board is still news, and another large company has stepped up to support Jim Miller in anticipation of his fight on May 5 in New Jersey.

Bass Pro Shops has signed on to sponsor Miller for his upcoming fight on May 5 against Nate Diaz for UFC on Fox 3.

Known as one of the largest retailers of outdoor sporting equipment and gear, Bass Pro Shops is a highly visible brand in the hunting, fishing and outdoor sports world.

The branding of Bass Pro Shops seems like a natural fit for Miller, who is a noted outdoorsman, but even more important is the crossover appeal for a major brand like Bass Pro Shops to step in to support a MMA fighter.

“When not training or spending time with my family it is no secret that I enjoy being outdoors or working in my workshop. Walking into a Bass Pro Shop is like opening up gifts on Christmas,” Miller said via a release on Monday. “There are so many great items in the store, that I don’t know what direction to head first. It feels great to be the first fighter representing Bass Pro in the Octagon.”

In the MMA world, larger sponsors are getting involved like Bud Light and Harley Davidson promoting through the UFC, while brands like Under Armour have signed on to be represented by UFC champion Georges St-Pierre.

Still, MMA is a new sport to many large companies and despite their appeal to the key demographic of 18-34 year old males, it’s taking time for sponsors outside of the general sport’s branding to get involved.

Miller’s representatives at KOReps, who landed the deal, say that a sponsor like Bass Pro Shops getting involves shows that the crossover appeal is starting to happen more often.

“Having companies such as Bass Pro step up and sponsor UFC athletes shows the tremendous amount of value advertisers see in the MMA demographic,” said Oren Hodak, president of KOReps. “The demographic watching MMA action has always been a target market for numerous advertisers. Combine that with the viewership numbers of FOX and it made for a perfect storm. We plan to bring in more and more endemic sponsors in the near future. Other companies will one by one follow the lead of companies such as Bass Pro.”

Miller will be doing several promotions around his deal with Bass Pro Shops prior to his May 5 showdown with Nate Diaz in his home state of New Jersey.

Follow @DamonMartin on Twitter or e-mail Damon Martin.
For more
UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>

Related News

  • 6 days ago
  • 35 views

Ahead of Saturday’s UFC on FOX 12 headliner, go inside Matt Brown’s fight camp and learn why Post-it notes have been one of his tools.Filed under: Featured Videos, News, UFC, Videos more

  • 3 days ago
  • 48 views

SAN JOSE – Ahead of Saturday’s UFC on FOX 12 event at San Jose’s SAP Center and a heavily anticipated headliner, MMAjunkie lead staff reporter John Morgan takes you inside the card.Filed under: Featured Videos, News, UFC, Videos more

  • a day ago
  • 56 views

Featuring two of the most hard-charging athletes in the sport, tonight's (Sat., July 26, 2014) UFC on FOX 12 main event between Robbie Lawler and Matt Brown has the potential to be one of the best fights of the year. How can each rising knockout artist fight their way to a title shot in San Jose? Read our fight preview to find out! Tonight (Sat., July 26, 2014) Ultimate Fighting Championship (UFC) welterweight sluggers Robbie Lawler and Matt Brown will go to war in the main event of UFC on FOX 1 more

  • 7 hours ago
  • 6 views

After toppling Matt Brown in the main event of UFC on FOX 12: “Lawler vs. Brown,” which took place this past Saturday night (July 26, 2014) from inside SAP Center in San Jose, California, we take a look at Lawler’s next fight, and if he can get the job done the second time around. It may not have been the breathtaking performance you were expecting, but Robbie Lawler got the job done against Matt Brown to earn a second crack at the welterweight title. "Ruthless" won a five-round decision against more

  • 16 days ago
  • 20 views

Say hello to a familiar face, beginning with UFC Fight Night 45 next week in "Dirty Jersey." I guess that boxing match against Roy Jones Jr. didn't pan out. Former Ultimate Fighting Championship (UFC) welterweight contender and one-time political hopeful Chris Lytle will return to the fight game as the new mixed martial art (MMA) analyst for UFC on FOX, according to the network's release passed along earlier today. UFC on FOX analysts Kenny Florian, Daniel Cormier and host Karyn Bryant welcome f more

  • 16 days ago
  • 59 views

The anticipated lightweight match-up between Josh Thomson and Michael Johnson has been discarded after Johnson withdrew with an injury. One of the most exciting contests on the UFC on FOX 12 fight card will no longer be taking place, as Michael Johnson withdrew from his feature fight against Josh Thomson with an undisclosed injury. MMAJunkie.com was the first to report the news. The UFC is still looking for a potential opponent for Thomson, who is coming off a controversial decision loss to form more

  • 16 days ago
  • 19 views

UFC lightweight Michael Johnson (15-8 MMA, 7-4 UFC) has pulled out of his fight with Josh Thomson (20-6 MMA, 3-2 UFC) at UFC on Fox 12 with an injury. MMAJunkie.com reported the news on Friday. Update: UFC.com has reported that Bobby Green will be stepping up on short-notice to face Thomson. Green was originally slated to face Abel Trujillo, in a fight that was moved from UFC 176 to UFC Fight Night 47 in Bangor, Maine. The card, which is headlined by a welterweight showdown between top contender more

  • 16 days ago
  • 45 views

With Michael Johnson forced out of UFC on FOX 12, Bobby Green has agreed to step in on short notice and face Josh Thomson.Filed under: News, UFC more

  • 16 days ago
  • 53 views

A look at next Wednesday's UFC Fight Night card on Fox Sports 1, which features Donald Cerrone and Jim Miller in the main event in Atlantic City, NJ. I hope you're geared up for what promises to be a highly entertaining night of fights next Wednesday in Atlantic City at the Revel Casino. Lightweights Donald Cerrone and Jim Miller comprise a surefire thriller of a main event, while Edson Barboza and Evan Dunham take part in a surefire thriller of a co-main event. This card also features the retur more