Jim Miller Lands Bass Pro Shops Sponsorship Ahead of UFC on Fox 3



Sponsorship deals in MMA are nothing new, but major brands that typically haven’t been associated with MMA in the past getting on board is still news, and another large company has stepped up to support Jim Miller in anticipation of his fight on May 5 in New Jersey.

Bass Pro Shops has signed on to sponsor Miller for his upcoming fight on May 5 against Nate Diaz for UFC on Fox 3.

Known as one of the largest retailers of outdoor sporting equipment and gear, Bass Pro Shops is a highly visible brand in the hunting, fishing and outdoor sports world.

The branding of Bass Pro Shops seems like a natural fit for Miller, who is a noted outdoorsman, but even more important is the crossover appeal for a major brand like Bass Pro Shops to step in to support a MMA fighter.

“When not training or spending time with my family it is no secret that I enjoy being outdoors or working in my workshop. Walking into a Bass Pro Shop is like opening up gifts on Christmas,” Miller said via a release on Monday. “There are so many great items in the store, that I don’t know what direction to head first. It feels great to be the first fighter representing Bass Pro in the Octagon.”

In the MMA world, larger sponsors are getting involved like Bud Light and Harley Davidson promoting through the UFC, while brands like Under Armour have signed on to be represented by UFC champion Georges St-Pierre.

Still, MMA is a new sport to many large companies and despite their appeal to the key demographic of 18-34 year old males, it’s taking time for sponsors outside of the general sport’s branding to get involved.

Miller’s representatives at KOReps, who landed the deal, say that a sponsor like Bass Pro Shops getting involves shows that the crossover appeal is starting to happen more often.

“Having companies such as Bass Pro step up and sponsor UFC athletes shows the tremendous amount of value advertisers see in the MMA demographic,” said Oren Hodak, president of KOReps. “The demographic watching MMA action has always been a target market for numerous advertisers. Combine that with the viewership numbers of FOX and it made for a perfect storm. We plan to bring in more and more endemic sponsors in the near future. Other companies will one by one follow the lead of companies such as Bass Pro.”

Miller will be doing several promotions around his deal with Bass Pro Shops prior to his May 5 showdown with Nate Diaz in his home state of New Jersey.

Follow @DamonMartin on Twitter or e-mail Damon Martin.
For more
UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>
Report here if this news is invalid.

Related News

  • 26 days ago
  • 8 views

UFC featherweight Brian Ortega has issue an apology following his positive drug test result for Drostanolone, an anabolic steroid, following UFC on FOX 12. read news >>

  • 20 days ago
  • 3 views

Ahead of their fights this weekend, Joe Lauzon and Michelle Waterson sit down for a special conversation with the Great MMA Debate podcast. read news >>

  • 19 days ago
  • 10 views

Jim Ross, a pro wrestling Hall of Fame announcer who has made no secret about his desire to broadcast mixed martial arts, will be teaming with controversial fighter Chael Sonnen, in doing the broadca read news >>

  • 18 days ago
  • 6 views

Pro-Wrestling legend Jim Ross and former UFC title challenger Chael Sonnen pair up to announce the upcoming Battleground MMA PPV in October. After expressing a keen interest in announcing an MMA even read news >>

  • 15 days ago
  • 35 views

The reaction of the MMA media to Bellator's farcical promo for Tito Ortiz vs. Stephan Bonnar has been split, but being talked about is a nice change for Spike TV's cage fighting promotion. Friday nig read news >>

  • 14 days ago
  • 2 views

John Moraga’s come-from-behind submission win over Justin Scoggins this past weekend at UFC Fight Night 50 has put him on fellow flyweight contender Brad Pickett’s radar. Filed under: MMA Rumors, New read news >>

  • 12 days ago
  • 0 views

Phoenix native and former WEC champion Jamie Varner will meet Nebraska’s Drew Dober in a lightweight bout at December’s UFC on FOX 13 event in Phoenix.Filed under: News, UFC read news >>

  • 12 days ago
  • 0 views

Former WEC lightweight champion Jamie Varner is part of the first bout officially announced for UFC on FOX 13, which takes place on Dec. 13 in Phoenix. read news >>

  • 12 days ago
  • 0 views

A lightweight bout between Jamie Varner and Drew Dober will take place at UFC on Fox 13. read news >>