Sponsorship deals in MMA are nothing new, but major brands that typically haven’t been associated with MMA in the past getting on board is still news, and another large company has stepped up to support Jim Miller in anticipation of his fight on May 5 in New Jersey.

Bass Pro Shops has signed on to sponsor Miller for his upcoming fight on May 5 against Nate Diaz for UFC on Fox 3.

Known as one of the largest retailers of outdoor sporting equipment and gear, Bass Pro Shops is a highly visible brand in the hunting, fishing and outdoor sports world.

The branding of Bass Pro Shops seems like a natural fit for Miller, who is a noted outdoorsman, but even more important is the crossover appeal for a major brand like Bass Pro Shops to step in to support a MMA fighter.

“When not training or spending time with my family it is no secret that I enjoy being outdoors or working in my workshop. Walking into a Bass Pro Shop is like opening up gifts on Christmas,” Miller said via a release on Monday. “There are so many great items in the store, that I don’t know what direction to head first. It feels great to be the first fighter representing Bass Pro in the Octagon.”

In the MMA world, larger sponsors are getting involved like Bud Light and Harley Davidson promoting through the UFC, while brands like Under Armour have signed on to be represented by UFC champion Georges St-Pierre.

Still, MMA is a new sport to many large companies and despite their appeal to the key demographic of 18-34 year old males, it’s taking time for sponsors outside of the general sport’s branding to get involved.

Miller’s representatives at KOReps, who landed the deal, say that a sponsor like Bass Pro Shops getting involves shows that the crossover appeal is starting to happen more often.

“Having companies such as Bass Pro step up and sponsor UFC athletes shows the tremendous amount of value advertisers see in the MMA demographic,” said Oren Hodak, president of KOReps. “The demographic watching MMA action has always been a target market for numerous advertisers. Combine that with the viewership numbers of FOX and it made for a perfect storm. We plan to bring in more and more endemic sponsors in the near future. Other companies will one by one follow the lead of companies such as Bass Pro.”

Miller will be doing several promotions around his deal with Bass Pro Shops prior to his May 5 showdown with Nate Diaz in his home state of New Jersey.

Follow @DamonMartin on Twitter or e-mail Damon Martin.
For more
UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>

Report here if this news is invalid.

Related News

UFC on FOX 21 Free Fight: Jim Miller Bests Joe Lauzon in Fight of the Night

  • 10 hours ago
  • 7 views

As they prepare to rematch at UFC on FOX 21, check out the first fight between Jim Miller and Joe Lauzon. Miller took home the W in the Fight of the Night. read news >>

UFC on Fox 21 Video: Paige VanZant – This is Where I Belong

  • 8 hours ago
  • 6 views

Paige VanZant sat down to talk about her return to the octagon and her expectations for the UFC on Fox 21 bout. Don't miss her take on Bec Rawlings on Saturday. read news >>

Luis Santos Believes He’s the Best He’s Ever Been Ahead of ONE: Titles & Titans

  • 8 hours ago
  • 2 views

Heading into Saturday's ONE: Titles & Titans main event, Luis Santos believes he's the best he's ever been in his extensive career. read news >>

Anthony Pettis Moves to Featherweight for Make or Break Fight at UFC on FOX 21

  • 6 hours ago
  • 11 views

Knowing that UFC on FOX 21 could prove a turning point in his career, Anthony Pettis his pulled out all the stops preparing for his featherweight debut. read news >>

Lawler vs. Woodley: Weigh-In Info, Top Comments Before UFC 201

  • 26 days ago
  • 24 views

Robbie Lawler and Tyron Woodley hit the scales on Friday ahead of their mouth-watering title bout at UFC 201, and both fighters came in dead on the 170-pound limit, per Fox Sports: UFC: The main even read news >>

UFC 201 Fantasy Rewind: What you got right & wrong

  • 25 days ago
  • 3 views

UFC fans made their predictions ahead of UFC: 201 - but were they correct? We look at all the prefight picks and see what really happened on fight night. read news >>

UFC 202 Free Fight: Nate Diaz Defeats Michael Johnson

  • 13 days ago
  • 19 views

Watch as Nate Diaz earned a decision victory against Michael Johnson at UFC on FOX 17 in December 2015. read news >>

Nate Diaz Says Conor McGregor is Silly, Trying to Hype Himself Up Ahead of UFC 202 (Video)

  • 8 days ago
  • 18 views

Heading into UFC 202, Nate Diaz said that Conor McGregor is silly for having pictures up in his garage of him punching Diaz in the face. Diaz feels McGregor is just fooling himself, trying to hype hi read news >>

UFC Unfiltered: Cowboy Cerrone and Bob Saget

  • 8 days ago
  • 10 views

Donald Cerrone calls in live from Lake Mead ahead of his fight against Rick Story at UFC 202 and talks skydiving, Diaz vs. McGregor 2, and more. Then, comic and actor Bob Saget talks to Jim and Matt read news >>

Moving with the Current: Nate Diaz Takes What's His Ahead of UFC 202

  • 6 days ago
  • 8 views

HOLLYWOOD, Calif. — Atop a short staircase on the quiet side of a doorway that shields out the July afternoon sun, Nate Diaz wades into a fast-moving current of his own making. Less than three weeks read news >>