Sponsorship deals in MMA are nothing new, but major brands that typically haven’t been associated with MMA in the past getting on board is still news, and another large company has stepped up to support Jim Miller in anticipation of his fight on May 5 in New Jersey.

Bass Pro Shops has signed on to sponsor Miller for his upcoming fight on May 5 against Nate Diaz for UFC on Fox 3.

Known as one of the largest retailers of outdoor sporting equipment and gear, Bass Pro Shops is a highly visible brand in the hunting, fishing and outdoor sports world.

The branding of Bass Pro Shops seems like a natural fit for Miller, who is a noted outdoorsman, but even more important is the crossover appeal for a major brand like Bass Pro Shops to step in to support a MMA fighter.

“When not training or spending time with my family it is no secret that I enjoy being outdoors or working in my workshop. Walking into a Bass Pro Shop is like opening up gifts on Christmas,” Miller said via a release on Monday. “There are so many great items in the store, that I don’t know what direction to head first. It feels great to be the first fighter representing Bass Pro in the Octagon.”

In the MMA world, larger sponsors are getting involved like Bud Light and Harley Davidson promoting through the UFC, while brands like Under Armour have signed on to be represented by UFC champion Georges St-Pierre.

Still, MMA is a new sport to many large companies and despite their appeal to the key demographic of 18-34 year old males, it’s taking time for sponsors outside of the general sport’s branding to get involved.

Miller’s representatives at KOReps, who landed the deal, say that a sponsor like Bass Pro Shops getting involves shows that the crossover appeal is starting to happen more often.

“Having companies such as Bass Pro step up and sponsor UFC athletes shows the tremendous amount of value advertisers see in the MMA demographic,” said Oren Hodak, president of KOReps. “The demographic watching MMA action has always been a target market for numerous advertisers. Combine that with the viewership numbers of FOX and it made for a perfect storm. We plan to bring in more and more endemic sponsors in the near future. Other companies will one by one follow the lead of companies such as Bass Pro.”

Miller will be doing several promotions around his deal with Bass Pro Shops prior to his May 5 showdown with Nate Diaz in his home state of New Jersey.

Follow @DamonMartin on Twitter or e-mail Damon Martin.
For more
UFC News and UFC Rumors, follow MMAWeekly.com on Twitter and Facebook.

view original article >>
Report here if this news is invalid.

Related News

Video: Miesha Tate lands a bomb that drops Jessica Eye

  • 10 days ago
  • 35 views

Watch Miesha Tate land a huge right hand that dropped Jessica Eye on their UFC on Fox co-headliner. After taking several hard shots and losing majority of the opening round, Miesha Tate landed a bomb read news >>

Rory MacDonald signs sponsorship deal with Reebok ahead of UFC 189

  • 26 days ago
  • 2 views

UFC welterweight No. 1 contender Rory MacDonald is the latest fighter to reach an individual sponsorship agreement with Reebok. Filed under: Featured, News, UFC read news >>

Ben Saunders ahead of UFC on FOX 16: 'Only thing I could ever regret is a boring fight'

  • 11 days ago
  • 2 views

Ben Saunders is not the type of fighter who believes you shouldn’t consider the possibility of a loss. First and foremost, he said, his goal is to put on an entertaining fight.Filed under: Featured V read news >>

UFC on FOX 16 results: Jim Miller edges Danny Castillo in razor-thin matchup

  • 10 days ago
  • 2 views

CHICAGO – Jim Miller picked up a much needed win at UFC on FOX 16, defeating Danny Castillo by split decision in a very close bout.Filed under: News, UFC read news >>

Jim Miller on his UFC on FOX 16 win: 'I try to win violently and dynamically'

  • 9 days ago
  • 1 views

CHICAGO – UFC on FOX 16 was a big night for Jim Miller. The New Jersey native came into his fight with Danny Castillo on the first two-fight losing skid of his career.Filed under: Featured Videos, Ne read news >>

UFC on FOX 16 post-fight facts: Dillashaw first to land 100 strikes in four straight fights

  • 9 days ago
  • 9 views

The UFC bantamweight championship remained around the waist of T.J. Dillashaw (12-2 MMA, 8-2 UFC) in the UFC on FOX 16 main event when the champion stopped Renan Barao (33-3 MMA, 8-2 UFC) in the four read news >>

UFC on FOX 16's Reebok pay: Miller, Castillo earn big checks with $213K total sponsorship payout

  • 9 days ago
  • 171 views

With the new UFC-Reebok sponsorship program, the fighters from Saturday’s UFC on FOX 16 event took home official estimated payouts totaling $212,500. Take a look at how those payments were distribute read news >>

UFC on FOX 16 co-main event result recap: Tate lands hard against Eye

  • 8 days ago
  • 4 views

Bloody Elbow recaps the big fights from UFC on FOX 16 from Chicago, Illinois. Here, we look at the co-main event between Miesha Tate and Jessica Eye . On Saturday night, Miesha Tate had to overcome s read news >>

Hindsight - UFC on Fox: Dillashaw vs. Barao 2 in retrospect

  • 7 days ago
  • 3 views

Now we don't know what lies ahead of us. The unknown has always been man's greatest demoralizer. Now maybe we can cope with this by maintaining our sense of values, by carrying out our daily routine, read news >>

UFC 189: What Twitter Is Saying Ahead of McGregor vs. Mendes

  • 26 days ago
  • 26 views

When the news first broke about Jose Aldo pulling out of his fifth title fight at Saturday’s UFC 189, Ultimate Fighting Championship President Dana White expressed frustration and disappointment on S read news >>