Invicta FC LogoFollowing three successful shows to introduce themselves to fans in 2012, Invicta FC will move into the pay-per-view game with its next show in January.

The all-women’s MMA organization had three highly successful shows that aired on the internet this year, but starting with the Invicta FC 4 card, the promotion will now begin internet pay-per-view offerings.

According to Invicta FC president Shannon Knapp, this really was the natural progression of the promotion as it continues to grow and build towards the future.

“In 2012, we went out there and we gave everything away and tried to build the brand. That was our objective to get in there and building the brand, awareness, and kind of acclimating people to seeing a promotion like this,” Knapp told MMAWeekly Radio.

“I think we were extremely successful in what we set out to do, a lot above and beyond some of my wildest expectations.”

Those expectations landed with hundreds of thousands of viewers on the internet streams for their past three shows, so as they head towards their Jan. 5 fight card, the plan is to begin monetizing through pay-per-view revenue like other promotions such as the UFC.

“As any business as we move into 2013, we’re going to look for ways to monetize, and this seems like the most logical next step to go ahead and offer it on the pay-per-view on the internet,” said Knapp.

Other MMA promotions in the past have come out on day one with a pay-per-view debut, but numbers have always struggled even with some of the bigger names in the sport headlining the cards. With no guarantees on production or show value, fans have always been hesitant to put up money with no idea what the final product they’re buying will look like.

That’s why Invicta FC did things differently and gave away its first three shows for free. Now there are no surprises for fans wondering about paying their hard earned money for an MMA card on the internet.

“Stated very simply, we put our money where our mouth is. We went out there, we showed you what we could do, we put on great shows, the athletes put on amazing performances and to come in now, this is just a natural progression,” Knapp stated.

“We haven’t found a television deal yet, so as you move into 2013 you find a way to monetize, that’s how you sustain a business and to continue to grow, and help as far as the athletes and find more value to them.”

No price has been set for the pay-per-view yet, but an announcement from Invicta FC should be forthcoming in the next few days.

Invicta FC 4 goes down on Jan. 5 from Kansas City with their fifth show targeted for April 2013.

“This is part of the growth process,” Knapp said on closing. “To continue to move into the position we want to go.”

Stay tuned to MMAWeekly.com for all the latest Invicta FC news and updates.

view original article >>
Report here if this news is invalid.

Related News

Fans invited to this week's TUF 21 Finale, Invicta FC 13 media events

  • 25 days ago
  • 3 views

In addition to a slate of UFC 189 fight-week activities, fans are invited to some pre-fight events for Invicta FC 13 and The Ultimate Fighter 21 Finale this week.Filed under: News, UFC read news >>

Invita FC Pres Talks Milestone Las Vegas Event, Three More Shows in 2015

  • 8 days ago
  • 0 views

Invicta FC president Shannon Knapp breaks down her promotion's milestone event in Vegas, the rest of the year, and the future alongside the UFC. read news >>

UFC 190 Preliminary Card Predictions

  • a day ago
  • 17 views

The UFC returns to Brazil on Saturday, as the anticipated UFC 190 comes to fans live on pay-per-view. Headlined by female bantamweight ace Ronda Rousey and top contender Bethe Correia, the card boast read news >>

Video: Dan Hardy, John Gooden offer in-depth analysis of UFC 189's non-title bouts

  • 23 days ago
  • 4 views

Ahead of Saturday’s UFC 189 pay-per-view event in Las Vegas, go inside the main card for an in-depth breakdown of the pay-per-view broadcast’s three non-title fights. Former UFC welterweight title ch read news >>

Watch the Invicta FC 13: Cyborg vs. Van Duin Weigh-In Live on Wednesday at 9 PM ET

  • 23 days ago
  • 5 views

Watch the official Invicta FC 13: Cyborg vs. Van Duin weigh-in streaming live from Las Vegas on Wednesday at 9 p.m ET. read news >>

Invicta FC 13: Cris Cyborg Gets Another Tuneup Fight Before Attempting 135 Lbs

  • 23 days ago
  • 13 views

Cristiane “Cyborg” Justino returns to action this week, and it will be just another fight of total destruction to add to her resume. Justino, the Invicta FC featherweight champion, defends her title read news >>

UFC 189: Chad Mendes vs. Conor McGregor fight card

  • 24 days ago
  • 31 views

A look at the July 11th UFC 189 pay-per-view in Las Vegas, Nevada, now headlined by Chad Mendes against Conor McGregor for the interim featherweight title. No Jose Aldo? No problem. Actually it's a p read news >>

Women’s MMA Stalwart Tonya Evinger on Brink of Invicta FC Championship

  • 24 days ago
  • 1 views

Tonya Evinger believes that she has finally made all the right moves to win her first major championship at Invicta FC 13 on Thursday. read news >>

Reminder: 'Countdown to UFC 189: Mendes vs. McGregor' debuts tonight

  • 25 days ago
  • 65 views

We’re now in the homestretch for Saturday’s big pay-per-view event, and we can preview it tonight with the debut of “Countdown to UFC 189.”Filed under: Featured Videos, News, UFC, Videos read news >>

Fans invited to UFC 189 open workouts, press conference and weigh-ins

  • 26 days ago
  • 39 views

Fans headed to Las Vegas for next weekend’s UFC 189 event have some opportunities to get up close and personal with fighters on the card.Filed under: Featured Videos, News, UFC, Videos read news >>