Mountain Dew Powers Super Fight League

Becomes the Official Beverage Partner for the first India-based Mixed Martial Arts property 

Super Fight League LogoWhere there is action, there is Mountain Dew. Known for its bold, daring, fearless persona, Mountain Dew has joined hands with Super Fight League, the first India-based Mixed Martial Arts property founded by Raj Kundra. The association brings alive the brand philosophy of ‘Darr Ke Aage Jeet Hai’ as the new season of Friday Fight Nights commences on 29th March 2013 in Mumbai.

Mountain Dew has always supported extreme sports that test the true strength and spirit of the mind and body. As a brand, it has constantly identified itself with energy, bravado and fortitude. This association with Super Fight League is a perfect fit as the sport symbolizes courage and hard work; all for the glory of achievement and reward.

In this exhilarating season, MMA warriors from all across the globe will come together in a legendary battle for the ownership of the Championship Title belt and the honor of being known to all as the Super Fight League World Champion. Tapping the potential of SFL, Fighting Spirit the leading international fight sport distribution giant has signed on a two-year partnership and worldwide media rights for the content owned by SFL. 11 title belts, 8 for males and 3 for female weight categories have been announced this season; heating up the ring and intensifying the battle.

Ruchira Jaitly, Category Director- Flavours, PepsiCo India said, “Mountain Dew is proud to partner with the Super Fight League. The brand has always aimed at inspiring people to be fearless and believing in their convictions. Celebrating the spirit of confronting fears to win, Mountain Dew’s ‘Darr Ke Aage Jeet Hai’ philosophy has always urged consumers to shrink their fears, move ahead with a self- belief and explore new boundaries. The brand enjoys high salience in the Indian market via an engaging platform of experiencing action sports like never before. Super Fight League brings together wonderful athletes from the entire world to showcase their talent and we are hopeful of an exciting season ahead.”

“I am extremely excited about partnering with Mountain Dew. The brand has always stood for fearlessness and adventure. I am sure that our journey together in SFL would be full of spirit, courage and good sportsmanship. The long haul for victory, the ‘can-do’ attitude of the brand is in perfect keeping with the motto of Super Fight League. Martial Art is an inspiring sport. It seeks to tell everyone what can be achieved with a ‘never-say-never’ attitude and hard work. Super Fight League was our way of celebrating this sport and the athletes that follow it. We are looking forward to a great partnership with Mountain Dew for the upcoming SFL season”, commented Raj Kundra, Co-Founder, Super Fight League.

Catch the Friday Fight Nights live on Star Sports, Star Sports 2,, and, onwards starting 29th March, every alternate Friday.

view original article >>

Report here if this news is invalid.

Related News

Video: Watch this beautiful spinning KO from Jungle Fight 83

  • 3 hours ago

While the UFC got the most attention from the MMA world this weekend, Jungle Fight 83 featured one of the best knockouts.Filed under: News, Videos read news >>

UFC Fight Night 79 results: Dong Hyun Kim quickly stops Dominic Waters

  • a day ago

SEOUL – Dong Hyun Kim needed less than one round to overwhelm Dominic Waters, thanks to a hip toss, a crucifix, and a few sustained moments of unanswered punching.Filed under: News, UFC read news >>

ONE: Spirit of Champions Lands Filipino Flyweights Eugene Toquero and Geje Eustaquio

  • 5 days ago

ONE: Spirit of Champions is set for Dec. 11. Five more fights were recently announced for the card, including flyweight match-ups for Filipinos Geje Eustaquio and Eugene Toquero. read news >>

Bubba Jenkins on Bellator 146 opponent Jordan Parsons: 'I plan to beat his face in, badly'

  • 9 days ago

If Jordan Parsons’ plan was to get Bubba Jenkins’ attention, he accomplished that goal ahead of their featherweight showdown tonight at Bellator 146. Filed under: Bellator, News read news >>

Ronda Rousey lands 'EA UFC 2' as first female game cover athlete in EA Sports history

  • 16 days ago

For her next trick, UFC women’s bantamweight champ Ronda Rousey has crossed into the world of video games to make a little bit more history.Filed under: Featured, News, UFC read news >>

Blood Spitting Lands Caio Cesar Magalhaes on Suspension

  • 26 days ago

Caio Magalhaes may have been apologetic, but it didn't keep him from getting a suspension for spitting blood at opponent Josh Samman after their July fight. read news >>