Marcus Luer - Glory Sports InternationalThe tradition of huge shows in Japan on New Year’s Eve goes back many years, but with the mixed martial arts and fight scene in general in the country failing over the last several months, many wondered if 2012 would be the first year no major show would close out 2013.

Thanks to Glory World Series and a partnership with DREAM, the New Year’s Eve show was saved, and later tonight a double card featuring several MMA bouts as well as a 16-man heavyweight kickboxing tournament will cap off 2013 in Japan.

Glory World Series Managing Director Marcus Luer was one of major players pushing for the New Year’s Eve date in Japan after watching Pride Fighting Championships and K-1 close out the year so many times in the past.

Now Luer and his Glory World Series team are looking at Japan and the United States as the two major markets his promotion wants to conquer in the coming year. The kickoff begins tonight in Japan, and continues on Monday and Tuesday in the United States as the show broadcasts on the CBS Sports Network.

The chance to go to Japan on New Year’s Eve was a no brainer for Leur, but this isn’t a one time ploy to jump and cash in on an age old product. This is a building block for the future, and hopefully the start of something big in Japan.

“Japan was a huge market and we believe with what we are doing we can revive it,” Luer told from Japan. “If you look at our calendar for next year we’re looking at 3 events in Japan, and 3 events in the U.S. Another 4 in Europe, it’s a good even mix between the different parts of the world.

“We believe we are a worldwide company, but we will have a strong emphasis on core markets and that is U.S., Japan, and the big New Year’s Eve card is something we want to do every year.”

Coming to the United States is the next plan for Glory, who kick off the year in February with their new Road to Glory series for young, up and coming kickboxers in the States. From there they plan on putting on several shows including some of their biggest kickboxing tournaments that will land on American soil for the first time.

“We are coming to the United States with the Glory product next year, there’s a series of things we’re planning out. So for us this is sort of a kickoff to allow someone to first watch what we’re doing. This is by far the biggest tournament we’re running on a yearly basis, our 16-man heavyweight tournament in Glory is just absolutely off the charts,” said Luer.

“The American market is very important to us. We’ve got 2 or 3 things planned for next year. We have Road to Glory where the plan is to indentify American fighters, these kick off in February, they are not big shows, not high profile as what we’re doing here in Japan. Just a way to run a 8-man tournament in different weight categories. We’re looking to come in with our first full Glory show somewhere in the middle of the year, probably somewhere around May or June. Somewhere in the middle of that is a launch on television again.”

The television deal is a big part of being able to expand in America, and they’ve already nailed down a spot with CBS Sports Network for the New Year’s Eve card in Japan. The final product will be split into two parts with one airing on New Year’s Eve in America, and the second on New Year’s Day.

Luer says he’s been negotiating with CBS Sports Network for some time and believes they could be a long term partner for Glory in the United States.

“We’ve been in discussion with them for a couple of months now really, and I think they felt this was a great opportunity to test it for them. CBS hasn’t done much really in that space with CBS Sports Network, so they were looking at the particular genre, they like the size and scale of this event and the uniqueness that it is, and they had a window that fit their schedule,” said Luer.

Right now the plan is to make the New Year’s Eve show one of the biggest of the year, and then Luer and Glory will begin their expansion into the United States in early 2013, while continuing to breathe life back into the fading fight scene in Japan.

view original article >>

Report here if this news is invalid.

Related News

Joanna Jedrzejczyk looking to make statement at UFC 193 (Yahoo Sports)

  • 16 days ago

From Yahoo Sports: The strawweight champion plans to put on a show and capitalize on the immense exposure from top draw Ronda Rousey. read news >>

Anthony Johnson plans on 'running right through' Ryan Bader, wants to 'take his soul'

  • 18 days ago

SAO PAULO – Anthony Johnson’s push for a fight with Ryan Bader paid off in the form of a main event fight at UFC on FOX 18. With the fight set, Johnson explained why he wanted the fight so badly.File read news >>

UFC Fight Night 77 winner Thomas Almeida gunning for UFC title, plans long reign

  • 20 days ago

After another massive knockout victory that upped his UFC record at 4-0, undefeated bantamweight Thomas Almeida has begun to set his sights on UFC gold. Filed under: News, UFC read news >>

UFC Fight Night 77: Alex Oliveira vs. Piotr Hallman video highlights

  • 20 days ago

It took a little bit of work, but Alex Oliveira continued his impressive start in the UFC on Saturday at UFC Fight Night 77. Check out the highlights inside. Filed under: News, UFC, Videos read news >>

UFC Fight Night 77: Thomas Almeida vs. Anthony Birchak video highlights

  • 20 days ago

Thomas Almeida continued to show the bantamweight division that he’s perhaps the most dangerous challenger to the title right now with another stoppage on Saturday. Filed under: News, UFC, Videos read news >>

UFC Fight Night 77: Glover Teixeira vs. Patrick Cummins video highlights

  • 20 days ago

Former title challenger Glover Teixeira continued his climb back toward title contention on Saturday with a stoppage win over Patrick Cummins at UFC Fight Night 77. Filed under: News, UFC, Videos read news >>

Twitter reacts to Glover Teixeira's TKO of Patrick Cummins at UFC Fight Night 77

  • 20 days ago

Glover Teixeira continued to show his two-fight losing skid in 2014 was a mere bump in the road when he won his second straight fight in the octagon with a second-round TKO of Patrick Cummins at UFC read news >>

UFC Sao Paulo Results: Gleison Tibau Scores Record-Setting Win Over Abel Trujillo

  • 20 days ago

Gleison Tibau continued to set records on Saturday night at UFC Fight Night 77, securing a first-round victory over Abel Trujillo. read news >>

Neil Magny Steps in to Save UFC Fight Night 78 Main Event

  • 24 days ago

The hardest working man in MMA has agreed to step up and save the UFC Fight Night 78 main event. read news >>

UFC 195's Lorenz Larkin on Albert Tumenov: Didn't know him until he called me out

  • 27 days ago

Lorenz Larkin still has no plans to use his victory over current UFC champion Robbie Lawler to his advantage, even if he defeats Albert Tumenov at UFC 195 on Jan. 2. Filed under: News, UFC read news >>