For many industry insiders, Mike Afromowitz was the go-to guy when it came to Strikeforce.

However, his tenure with the company as vice president ended shortly after Zuffa purchased Strikeforce in March. Now Afromowitz works for Lion Fight Promotions, a muay Thai promoter based in Las Vegas, but he still follows MMA.

He joined the Sherdog Radio Network’s “Beatdown” show to discuss his time with Strikeforce, why the company sold and what its future could be.

On whether Zuffa will keep Strikeforce running: “I think the writing’s on the wall. They want one brand. It’s like, I almost -- I hope to see them just get rid of it. It’s a memory now. I’m being honest with you. … I don’t even want to think about it, see it. It’s on my mind still, but it’s probably better, from my perspective, if it just goes away. Let them do what they’re going to do. … It doesn’t seem to make sense from their business model to keep Strikeforce around.”

On Zuffa letting him go: “In the end, I’m not going to lie, it was disappointing. Not to toot my own horn, but really I was one of the guys that helped build Strikeforce. There were only like four of us to start with. Even when we were at our peak, there was only about 12 of us. When it was taken over, people said, ‘Oh, we’re not looking to replace you. We want you to excel at your jobs and stay.’ Then that quickly changed. I had a bad feeling when it was acquired that that was going to happen, but certain people asked me to have an open mind and listen and you know, I did. I went to the meetings and I tried it out. It seemed workable from my end, and then all of a sudden the tone quickly changed and they really, just one by one, they let us all go.

Now all there is left is Scott [Coker] and his assistant. It’s unfortunate. You work so hard to build something. It was really a part of my life. It was a big part of my life. I worked day in and day out, weekends, nights. It was exciting. I liked the work. Otherwise I wouldn’t have been able to do it at the pace that I was doing it. It hurts. I guess from their perspective they did what they had to do. It’s their business. Who am I to tell them how to run their business? But you know, I would have appreciated some more respect.”

On whether Strikeforce CEO Scott Coker wanted to sell: “No, absolutely not. It was his baby. … We talked about it and he said it felt like he lost a kid. He didn’t want to sell Strikeforce. It was part of his life. It wasn’t just about money. It was something he loved to do. You wake up for it every morning. He didn’t want to sell Strikeforce any more than I wanted it to be sold. He was basically told it was being sold.”

On why Coker’s partners at Silicon Valley Sports & Entertainment wanted to sell: “For legal reasons I probably can’t go all into it, but there’s a number of things. A number of things. Maybe they just hit their threshold, their pain threshold, and it was understandable. They’re business people, and the numbers didn’t make sense at that point. In the end, that’s why they got out. But there’s always things happening behind the scenes that no one sees. The public isn’t privy to it. There’s a lot of mechanisms that triggered it. One thing led to another to another to another. … It wasn’t producing what it needed to, and it was time to get out.”

On whether Silicon Valley Sports anticipated Strikeforce making major moves in the industry when they did: “When [SVS] first signed on, there was no sign of the CBS and Showtime deal being available a year later. That was not foreseen at all. When that happened, it changed the entire landscape of the business. That right there was a big plunge. They took the risk. I feel like we were one step away from some big things financially. I think we were one step away. … The signing of Fedor, from a brand perspective, was huge and then the heavyweight tournament, there was so much heat on it when we first announced it that we were one step away, I feel like, from making a big, big dent. That step didn’t happen.”

On the Fedor/M-1 Global deal: “I think it was a deal that made it very difficult to be profitable. Getting Fedor, from a branding perspective, was huge. That was a risk that was, at the time, necessary to take. That was the biggest acquisition we had made as a company. Signing Fedor put our company, put Strikeforce in that many more households. Just the name Strikeforce got out there so far. The same with Herschel Walker. There’s certain names that when you attach yourself to [them], it just elevates the brand. It takes things to a new level. It’s an investment. At the time, it seemed like an investment that was necessary. … I think maybe it wasn’t the right move, but everybody wanted it at the time. When we did it, it sure felt good.”

Listen to the full interview (beginning at 59:40).

view original article >>
Report here if this news is invalid.

Related News

Raphael Assuncao willing to move up, fight Edgar vs. Faber winner

  • 15 days ago
  • 2 views

Raphael Assuncao is 7-0 since cutting down to bantamweight, but doesn’t expect to fight for the title in his next bout. The Brazilian veteran, who holds a win over UFC 135-pound champion T.J. Dillash read news >>

UFC 187: Mike Winkeljohn: I'd expect Arlovski & Overeem to fight each other for the title

  • 7 days ago
  • 10 views

Coach Mike Winkeljohn of Jackson-Winkeljohn MMA weighs in on heavyweight teammates, Alistair Overeem and Andrei Arlovski facing each other and says Travis Browne never told the team he wasn't coming read news >>

John Dodson has no beef with UFC 187 opponent: I helped him win Bellator and RFA belts

  • 8 days ago
  • 1 views

Don’t expect John Dodson to badmouth UFC 187 opponent Zach Makovsky. After all, Dodson actually helped him win a couple of titles, he said.Filed under: Featured Videos, News, UFC, Videos read news >>

Brad Tavares: A Hometown Hero's Worst Nightmare

  • 23 days ago
  • 1 views

He doesn’t choose where the Octagon goes, but when UFC middleweight Brad Tavares is inside it - he controls the action. “Fighting in some guy’s backyard is nothing new to me,” Tavares said. “I fought read news >>

Bethe Correia Takes Cheap Shot at Ronda Rousey, Says She Hopes Rousey Doesn’t Kill Herself

  • 2 days ago
  • 17 views

Bethe Correia has taken trash talk to an unacceptable level leading up to her UFC 190 title fight against women's bantamweight champion Ronda Rousey. read news >>

UFC exec Tom Wright: Miocic vs. Hunt 'probably could have been stopped sooner'

  • 20 days ago
  • 2 views

Tom Wright, the UFC's managing director for operations in Canada, New Zealand, and Australia, isn't going come out to a press conference and drop a bombastic quote like his boss, Dana White. But even read news >>

The story behind Ryan Bader's UFC 187 press conference clash with Daniel Cormier

  • 3 days ago
  • 710 views

Light heavyweight Ryan Bader doesn’t typically attend UFC news conferences – unless, of course, he’s required to after fighting. But this past Saturday, he made an exception.Filed under: Featured, Ne read news >>

Canelo vs. Kirkland purses: Kirkland earns $1.3 million, Canelo 'at least $3.5 million'

  • 18 days ago
  • 5 views

Canelo Alvarez can expect a big payday following his big knockout win over James Kirkland. The boxing world is abuzz following Saul Alvarez's sensational KO over James Kirkland on Saturday night at M read news >>

K.J. Noons doesn’t rule out definitive return to 170 pounds

  • a day ago
  • 0 views

GOIANIA, Brazil -- At UFC Fight Night 67 media day, K.J. Noons discusses his upcoming fight against Alex Oliveira, his training camp, if he would stay at 170, the Reebok deal, and more. read news >>

The official 'UFC 189: Aldo vs. McGregor' promo will give you goosebumps

  • 5 days ago
  • 2184 views

If the official UFC 189 trailer doesn’t get you excited for this summer’s Jose Aldo vs. Conor McGregor UFC title fight, it’s likely nothing will.Filed under: Featured Videos, News, UFC, Videos read news >>