In recent years, many MMA fans and pundits alike have wondered aloud if
the sport has somehow reached a plateau in terms of popularity.
UFC president Dana White has always laughed and that notion, insisting
the sport's growth is just beginning. Now, he's got a powerful ally with
the same belief: FOX Sports Media Group chairman David Hill.
"You look at where Frank and Lorenzo (Fertitta) and Dana have taken this
sport, and it's literally that small of a group," Hill said. "That's the bra