Dana White on Counter Programming Bellator MMA: My Video Blog Does More Viewers


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Dana White UFC Fan Expo 2013-LogoBellator MMA will enter the pay-per-view market on Nov. 2 with an event headlined by former UFC light heavyweight titleholders Tito Ortiz and Quinton “Rampage” Jackson.

UFC president Dana White was asked on Thursday about the event and whether he plans to counter program the competition – a regular practice in the television industry – following the UFC Fight Night 26: Shogun vs. Sonnen pre-fight press conference in Boston.

White stated that he doesn’t plan to counter program Bellator’s first pay-per-view.

“I’m sure you guys saw, when the thing came out, when they did their press conference, all they talked about was me at the press conference.  What else are they going to talk about, that fight?  ‘Well, you guys have lost your last ten fights. How do you think the fight will go?  Well, I can tell you this, one of us is going to win.  Somebody’s O has got to go,’” said White.

Jackson (32-11) has gone 2-4 in his last six outings and is currently on a three-fight losing streak.  Ortiz (16-11-1) has one win since 2006.  He’s lost six of his last seven fights and is also riding a three-fight losing streak.

“Obviously they need money, and good for them,” said White about Jackson and Ortiz.  “Let them do their thing.”

The UFC president said he doesn’t view Bellator as competition at all.

“You’re talking about, ‘How is your competitive spirit feeling?’  My video blog does more (expletive) viewers than their television show does.  I’m not feeling very competitive.”

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