Dana White not concerned about taking ‘lumps on the gate’ for Wednesday UFC events


dana-white-ufc-fight-night-35

Dana White isn’t stressing out about the numbers at the ticket window this past week in Georgia, even if they were in the bottom tier of the UFC’s all-time gates.

UFC Fight Night 35 drew an announced attendance of 5,822 and a live gate of $231,951 for this past Wednesday’s event on FOX Sports 1. The figures represented an average revenue of $39.84 per ticket issued.

While the 5,822 number seems in line for many “Fight Night” cards, the event took some heat on social media from fans who noticed empty seats on the FOX Sports 1 broadcast.

But after the card, White, the UFC’s president, told MMAjunkie the number was nothing to hem and haw over. The company, he said, knows shows on Wednesday nights won’t draw the same as a Saturday night show. On this occasion, the UFC wanted a Wednesday show to lead into the premiere of “The Ultimate Fighter: Nations” series between Canada and Australia.

“These Wednesday night ones are tough,” White told MMAjunkie. “But we have ‘TUF Nations,’ which was launching (Wednesday). And it’s always better when you roll into one of those ‘TUF’ (debuts) with a live fight. You’re going to take your lumps on the gate sometimes, but it’s worth it in the big picture.”

UFC Fight Night 35 took place at Arena at Gwinnett Center in Duluth, Ga., and featured a middleweight bout between former Strikeforce champion Luke Rockhold and Constantinos Philippou. Rockhold picked up “Knockout of the Night” honors and his first UFC win with a first-round TKO following a pair of kicks to the body.

Prior to UFC Fight Night 35, the most recent “Fight Night” event on a Wednesday in the United States, not counting the promotion’s third “Fight for the Troops” show, which doesn’t have tickets for sale, was in Indianapolis this past August. That event drew 6,417 for a gate of more than $355,000.

In the past, White has spoken about other low gates that have come on Wednesday nights and also not been concerned. The reality is, a Wednesday night show has prelims that start sometimes while kids are still sitting at school desks and adults are still several hours from wrapping up a work day, let alone getting to the arena.

After UFC on FUEL TV 4 in San Jose, Calif., which featured a Chris Weidman TKO of Mark Munoz, White also took the low numbers in stride. That event drew an announced attendance of 4,250 and gate of $163,495 for an average ticket price of $38.47.

“Do I get discouraged? Come on. Of course I don’t,” White said after that event. “It was a great event here tonight. It was for FUEL, and on a Wednesday in the middle of the day, to do a $163,000 gate is good. There are going to be dates in the middle of the week. These are TV fights. They’re for television.”

For complete coverage of UFC Fight Night 35, stay tuned to the UFC Events section of the site.

(Pictured: Dana White)

view original article >>
Report here if this news is invalid.

Related News

  • 27 days ago
  • 6 views

RIO DE JANEIRO – Despite being on the tips of top featherweights’ tongues, Conor McGregor needs to pass another hurdle before he’s in title consideration. Filed under: News, UFC read news >>

  • 27 days ago
  • 4 views

UFC president Dana White is still confident that former welterweight champion Georges St-Pierre will return to the UFC. read news >>

  • 27 days ago
  • 12 views

UFC President Dana White discusses the thrilling featherweight title fight main event between Jose Aldo and Chad Mendes, as well as whether Aldo will face McGregor in 2015. Minutes after witnessing w read news >>

  • 26 days ago
  • 1096 views

UFC president Dana White discusses all the action from UFC 179, including Jose Aldo vs. Chad Mendes, what's next for Conor McGregor, Georges St-Pierre, and more. read news >>

  • 25 days ago
  • 7 views

UFC president Dana White, coaches Wanderlei Silva and Chael Sonnen were very critical of the production team of The Ultimate Fighter: Brazil 3 in 2014, and the UFC decided to change a few things for read news >>

  • 25 days ago
  • 0 views

If you thought past seasons of The Ultimate Fighter (TUF): "Brazil" were barely one step above The Blair Witch Project in terms of production values; well, you're not alone. That's why the internatio read news >>

  • 25 days ago
  • 3 views

When UFC President Dana White posted his latest Instagram selfie with Conor McGregor early Monday, at least he had the presence of mind to caption it, "Ready ... Set ... HATE!!!!" Apparently, White i read news >>

  • 25 days ago
  • 1 views

UFC president Dana White officially announced Grace Tourinho as the managing director for UFC in Brazil on November 2013, and her tenure will end one year later. Tourinho, who first started working f read news >>

  • 24 days ago
  • 1 views

UFC 184 officially gained two massive championship bouts. At the event, which takes place Feb. 28 at the Staples Center in Los Angeles, Chris Weidman will look to defend his middleweight strap agains read news >>

Jump to: