Dana White: UFC's 'Business Has Never Been Bigger'

Pay-per-view numbers are down, the UFC is struggling to find a slew of stars to promote and interest seems to be waning. Yet, UFC president Dana White wants everyone to know that business is still booming.

Speaking to Yahoo Sports'Kevin Iole (h/t Bloody Elbow's Brent Brookhouse), White let everyone know that the UFC is chugging along and is bigger and better than ever before.

This business has never been bigger and never been crazier. ... I hear all this [expletive] about the Fight Pass cards, but Americans can't wrap their heads around the fact we're not doing those cards for them. The fights are for the people in those countries. Say what you want about a card, but there is nothing like a live UFC event. We've found that people who go to one of our live events tend to become regular UFC fans. We are looking at a total attendance in these fight cards of 60,000, so those are 60,000 people we're developing into UFC fans.

Fans and analysts have soured a bit on the cards presented on the UFC's online streaming service, Fight Pass. In particular, the most recent UFC Fight Night 43 was particularly bad in terms of the matchups on paper, as the card was headlined by one fighter on a two-fight losing streak and another who was on a three-fight losing streak.

But, as White so eloquently put, the UFC isn't putting on those cards for us American fans.

We put the fights on Fight Pass so that the hard core people who might want to watch them have a way to see them. This has nothing to do with us trying to sell those fights to the fans here. If you want to watch them, great, it's 10 bucks a month. We have Roy Nelson and Mark Hunt fighting in Japan coming up. That's going to be an unreal fight. If you want to see it, it's 10 bucks and you can cancel it after a month. If you don't want to see those cards, we don't give a [expletive] because we're not doing the shows for anybody but the country's we're doing them in. We're putting the shows on for the people in these other markets where they can see the shows live in their prime time instead of having to watch at 3, 4 or 5 in the morning.

I believe American fans have grown to understand that the cards aren't meant for us. But then why do we have to pay for them?

There are a number of countries where UFC pay-per-views are aired for free, whereas we have to shell out our money to watch them here. And now we are asked to pay for events that are not geared toward us.

I understand that the UFC is catering to their international market with these events, but eventually they need to circle back to the area dropping the most money in their pockets. Eventually (or for some people it's already happened) there will be a point where the paying customer doesn't buy in simply because it's the UFC.

The oversaturation argument can go on for days depending on your stance, and both sides have valid points. Yes, events aren't as stacked as they once were, but on the other hand, fans now have more MMA in their lives than ever before.

But White is 100 percent correct in his statement about the UFC's business never being bigger. Just think of all the TV deals the company has signed. And while the PPV numbers are nowhere near what they used to be, it's clear the promotion is more than just a PPV-driven company.

The UFC has expanded into a ton of new markets and built up some existing ones. Brazil and Canada have become huge markets outside of the United States. Europe is rich with talent and, with new stars like Alexander Gustafsson and Conor McGregor combined with established names like Michael Bisping, UFC has the name value to develop a solid brand overseas.

Although ONE FC and others have become a staple of Asian MMA since the demise of Pride, the UFC has done its best to revive MMA in Asia with cards in Japan and China.

Let's not forget that UFC could potentially be opening the doors to another major market with the first-ever season of The Ultimate Fighter: Latin America. Anyone that's a boxing fan knows that the combat-sports fans in Mexico will firmly get behind someone they believe in.

Just look at Saul "Canelo" Alvarez as an example.

The UFC is in the midst of a transition phase, attempting to branch out from a purely North American market. While people inside the MMA bubble will continue to praise the sport as the greatest thing since sliced bread, that fact remains it's still considered a niche by most.

By expanding their global audience, the UFC is tapping into a fountain of wealth that was previously unreachable before. Some fans in America may not like where the sport is headed, but there's a ton of revenue on the horizon, and the UFC is quickly packing its bags to set up shop.

view original article >>
Report here if this news is invalid.

Related News

Dana White: UFC 189 more successful without Jose Aldo, will be 'bigger than UFC 100'

  • 20 days ago
  • 10 views

I guess Ultimate Fighting Championship (UFC) President Dana White had no reason to be "disappointed" after all. That's because the UFC 189 pay-per-view (PPV) event, which takes place on Saturday nigh read news >>

UFC 100? UFC 189 is bigger according to Dana White

  • 20 days ago
  • 4 views

Despite Jose Aldo pulling out UFC 189, Dana White claims that it's still the biggest event of the year and perhaps ever. Conor McGregor vs. Jose Aldo was hailed as the biggest fight of the year. So g read news >>

Dana White: If Conor McGregor beats Chad Mendes at UFC 189, Jose Aldo fight will be 'even bigger than it was this time'

  • 18 days ago
  • 15 views

Conor McGregor and the rest of the mixed martial arts (MMA) universe were hopeful that all UFC Featherweight Champion Jose Aldo suffered was a bruised rib during a June sparring session at the latter read news >>

Dana White: UFC 189 was 'best UFC ever,' PPV buys 'looking good' to exceed 1 million buys

  • 17 days ago
  • 10 views

Last night's UFC 189 pay-per-view (PPV) in Las Vegas, Nevada, was groundbreaking in every sense of the word. From beginning to end, the roof was always close to being blown off MGM Grand Garden Arena read news >>

Dana White gushes over Joanna Jedrzejczyk, details her 'f**king crazy' first meeting with Ronda Rousey

  • 25 days ago
  • 1180 views

UFC's president was in New York City earlier this week to unveil Reebok's "Fight Kit," after which he shared his admiration for women's strawweight champion Joanna Jedrzejczyk, revealing his plan to read news >>

Dana White blows up Josh Koscheck's phone after new Bellator MMA fighter bashes UFC/Reebok deal

  • 27 days ago
  • 1316 views

"Kos" is suddenly a person of significant interest ... It's no secret that former Ultimate Fighting Championship (UFC) Welterweight title contender, Josh Koscheck, feels he left the promotion at the read news >>

UFC President Dana White gushes over 'phenomenal' CM Punk: 'The guy is an absolute stud'

  • 27 days ago
  • 43 views

Guys, Ultimate Fighting Championship (UFC) President Dana White just legitimized former pro wrestler Phil Brooks, who goes by the street name "CM Punk." Not only that, he called the outspoken mixed m read news >>

Despite loss of Aldo vs McGregor, Dana White expects record-setting $7M gate for UFC 189

  • 27 days ago
  • 20 views

UFC 189 might have lost it's big headliner, but will still be the most profitable live event on US soil in promotion history, according to the UFC president. When it comes to promoting and marketing read news >>

Dana White warns Yoel Romero: 'America doesn't want to hear your thoughts on Jesus'

  • 28 days ago
  • 60 views

Top middleweight contender Yoel Romero momentarily found himself in hot water after allegedly making an anti-gay remark following his victory over Lyoto Machida at last weekend's (Sat., June 27, 2015 read news >>

Dana White impressed with CM Punk's progress; 'he looks phenomenal'

  • 28 days ago
  • 65 views

UFC president Dana White sings the praises of former WWE star, CM Punk. It's been seven months since the UFC signed former WWE livewire CM Punk, and he's still yet to make his Octagon debut. Punk -- read news >>