Bellator Fighting Championships MMA LogoBellator Fighting Championships found a new television home for its fourth season in MTV2.

Although the move hasn’t been a ratings bonanza for the promotion or the network, Bellator has carved out a small niche that represents an increase in MTV2’s ratings in the timeslot.

Bellator 35, the promotion’s debut event on the network, drew 200,000 viewers to its live telecast and another 127,000 in an immediate replay. Industry insiders say that show’s draw was good enough for anywhere from an 80 to 133-percent increase in MTV2’s various key advertiser demographics.

Bellator’s follow-up performances haven’t rated as high as the opener. Saturday night’s Bellator 39, featuring lightweight champion Eddie Alvarez’s first title defense, against Pat Curran, was the fifth event of a 12-week season. Bellator 39 drew an initial audience of 174,000, with 89,000 more tuning in to the replay. While that is a little lower than the premier, it represents a slight uptick over last week’s Bellator 38, which drew 150,000 viewers initially, and 90,000 with the repeat performance.

view original article >>

Report here if this news is invalid.

Related News

Bobby Cooper vs. David Rickels added to Bellator 150

  • 29 days ago
  • 9 views

After previously being named to the card for Bellator 150, David Rickels has an opponent lined up for the event.Filed under: Bellator, News read news >>

What, If Anything Is Next for Fedor After New Year's Eve Squash Match?

  • 29 days ago
  • 27 views

Credit Bellator announcers Sean Grande and Jimmy Smith for saying what the MMA world was thinking last week immediately following Fedor Emelianenko’s squash match with Jaideep Singh. Well, our part o read news >>

Brennan Ward open to Bellator title fight after concluding perfect year with Rizin win

  • 26 days ago
  • 2 views

Brennan Ward’s perfect year of competition, in which he defeated and stopped all four opponents he faced, has him hungry for that success to spill over into 2016.Filed under: Bellator, News read news >>

Michael Page Returns in Bellator 151 Co-Main Event

  • 26 days ago
  • 14 views

The "Bellator 151: Warren vs. Caldwell" co-main event features the return of undefeated Michael "Venom" Page. read news >>

Fernando Gonzalez vs. Michael Page gets Bellator 151 co-main event spot

  • 26 days ago
  • 10 views

Michael Page will take the next step in his Bellator career when he faces streaking welterweight Fernando Gonzalez at Bellator 151.Filed under: Bellator, News read news >>

Derek Anderson injured, Patricky 'Pitbull' Freire meets Ryan Couture at Bellator 148

  • 25 days ago
  • 5 views

An injury to Derek Anderson has forced him off Bellator 148’s main card and Patricky Freire will step in to face Ryan Couture at the Jan. 29 event.Filed under: Bellator, News read news >>

Four preliminary-card bouts added to Bellator 148 in Fresno, Calif.

  • 25 days ago
  • 4 views

Bellator’s card in Fresno, Calif., later this month may have undergone a change at the top recently, but its prelims today continued to grow.Filed under: Bellator, News read news >>

Fans invited to next month's Bellator Fan Fest with Angle, Ortiz, Couture, more

  • 22 days ago
  • 4 views

Bellator heads to Houston for next month’s “tentpole event.” Beforehand, fans can get up close and personal with some MMA legends.Filed under: Bellator, News read news >>

Brian Rogers vs. Alessio Sakara set for Bellator 152 in Italy

  • 22 days ago
  • 12 views

Bellator’s debut event in Italy has its first fight, and it features some familiar names.Filed under: Bellator, News read news >>

Vinicius Queiroz in for injured Augusto Sakai against Cheick Kongo at Bellator 150

  • 21 days ago
  • 4 views

Cheick Kongo has a new heavyweight opponent at Bellator 150 as Augusto Sakai after an injury forced him from the card.Filed under: Bellator, News read news >>