Bellator Announces New TV Deal, Launches Into the U.K. Market on VIVA


Bellator MMA LogoBellator MMA on Thursday announced that it is finally moving into the U.K. market with a new television deal.

Bellator will begin airing its live events with Bellator 96 on June 19 on the VIVA channel in the U.K. VIVA is owned by Viacom, which is also owns Bellator and Spike TV.

VIVA will air Bellator’s Summer Series events, as well as its ninth season over the fall and winter of this year.

Bellator’s foray into the U.K. market increases its global reach to 116 countries and territories. Available in every one of the U.K.’s 26 million TV households, VIVA has one of the highest profiles amongst 16 to 34-year-olds of any UK channel, with 50 percent of its audience comprised of that hard-to-reach demographic.

Bellator is the first mixed martial arts franchise to be televised on the channel.

“We are thrilled to finally bring the pure excitement of Bellator MMA to the legions of dedicated and knowledgeable mixed martial arts fans in the U.K.,” remarked Bellator CEO Bjorn Rebney. “Our long awaited expansion into the U.K., one of the world’s MMA hot beds further illustrates our continued ascension in the MMA world.

Bellator also recently announced the signings of three top U.K. MMA fighters in Martin Stapleton, Rob Sinclair and Paul Sass.

Rebney on a Wednesday conference call indicated that Bellator would be bringing several fighters from the U.K. based Wolfslair fight team to the promotion following its signing of Wolfslair fighter Quinton “Rampage” Jackson.

With the VIVA deal in place, Bellator will continue to aggressively pursue top British fighting talent.

view original article >>
Report here if this news is invalid.

Related

Related News

  • a day ago
  • 28 views

According his management team, Quinton Jackson was promised the world upon signing with Bellator MMA. What was actually delivered was another thing entirely. read news >>

  • 26 days ago
  • 0 views

Bellator MMA officials have announced the addition of a pair of action-packed match-ups for the launch of the promotion's 2015 season. read news >>

  • 26 days ago
  • 1 views

Bellator MMA fighter Joe Vedepo was arrested Friday after reportedly head-butting a police officer outside a sports bar in Iowa City, Iowa. read news >>

  • 26 days ago
  • 8 views

Could the new Bellator president actually make this happen? Since taking over Bellator MMA back in June, Scott Coker has been pushing all the right buttons as the newly-appointed president after taki read news >>

  • 26 days ago
  • 21 views

Nonetheless, Bellator MMA's president expects the popular light heavyweight veteran to continue fighting inside his cage. Quinton Jackson recently recently tweeted that sometimes it's best to "stay w read news >>

  • 26 days ago
  • 1 views

Bellator MMA fighter Joe Vedepo remains in custody on Monday with a $10,000 bond for allegedly assaulting a police officer in Iowa on Friday. read news >>

  • 25 days ago
  • 2 views

If former UFC heavyweight champion Brock Lesnar decides he wants to return to mixed martial arts, Bellator MMA president Scott Coker is interested in signing him. read news >>

  • 25 days ago
  • 2 views

Bellator MMA could make a run at signing former UFC heavyweight champ Brock Lesnar as early as January or February of next year. Rumors have been running rampant regarding Lesnar’s professional futur read news >>

  • 25 days ago
  • 42 views

The UFC has officially announced their major partnership with Reebok, including the long rumored UFC uniform. The UFC and Reebok made it official today after months of talk, Reebok will be the offici read news >>

Related

Jump to: