Bellator MMA LogoBellator MMA on Thursday announced that it is finally moving into the U.K. market with a new television deal.

Bellator will begin airing its live events with Bellator 96 on June 19 on the VIVA channel in the U.K. VIVA is owned by Viacom, which is also owns Bellator and Spike TV.

VIVA will air Bellator’s Summer Series events, as well as its ninth season over the fall and winter of this year.

Bellator’s foray into the U.K. market increases its global reach to 116 countries and territories. Available in every one of the U.K.’s 26 million TV households, VIVA has one of the highest profiles amongst 16 to 34-year-olds of any UK channel, with 50 percent of its audience comprised of that hard-to-reach demographic.

Bellator is the first mixed martial arts franchise to be televised on the channel.

“We are thrilled to finally bring the pure excitement of Bellator MMA to the legions of dedicated and knowledgeable mixed martial arts fans in the U.K.,” remarked Bellator CEO Bjorn Rebney. “Our long awaited expansion into the U.K., one of the world’s MMA hot beds further illustrates our continued ascension in the MMA world.

Bellator also recently announced the signings of three top U.K. MMA fighters in Martin Stapleton, Rob Sinclair and Paul Sass.

Rebney on a Wednesday conference call indicated that Bellator would be bringing several fighters from the U.K. based Wolfslair fight team to the promotion following its signing of Wolfslair fighter Quinton “Rampage” Jackson.

With the VIVA deal in place, Bellator will continue to aggressively pursue top British fighting talent.

view original article >>

Report here if this news is invalid.

Related News

UFC Announces Return to Belfast, Lays Out Remainder of 2016 Schedule

  • 5 days ago
  • 6 views

The Ultimate Fighting Championship announced the remainder of its schedule for 2016 at Friday's UFC 204: Bisping vs. Henderson 2 press conference in Las Vegas. read news >>

UFC Declines to Match Offer, Rory MacDonald Likely Headed to Bellator

  • 21 hours ago
  • 57 views

Former UFC welterweight title contender Rory MacDonald appears to be headed to Bellator MMA. read news >>

World Series of Fighting Announces Remaining Event Schedule for 2016

  • a day ago
  • 4 views

Following its highest-viewed live event of the year, World Series of Fighting announced on Tuesday that it has pegged new dates to its four remaining 2016 events. read news >>

Team Alpha Male Hires New CEO

  • a day ago
  • 16 views

Team Alpha Male announced on Tuesday that Josh Espley, former Executive Vice President of Onnit, has been hired on as CEO. read news >>

Bubba Jenkins Looking to Avenge Loss to Georgi Karakhanyan in Bellator 160 Rematch

  • 18 hours ago
  • 5 views

On August 26 in Anaheim, Calif., Bubba Jenkins gets his long-awaited rematch with Georgi Karakhanyan in a main card 145-pound bout at Belltor 160. read news >>

World Series of Fighting Signs Heavyweights Jared Rosholt and Ashley Gooch

  • 18 hours ago
  • 3 views

World Series of Fighting announced on Wednesday that it has signed heavyweights Jared “The Big Show” Rosholt and Ashley Gooch. read news >>

UFC Loses Top Welterweight Rory MacDonald to Bellator: Big Deal or Nah?

  • 18 hours ago
  • 22 views

The Red King has gone in search of a greener fiefdom. Rory MacDonald’s UFC exit on Wednesday was that rare case of “breaking news” that had been in the works for months. Fans have known since a May a read news >>

UFC 202 Embedded, Episode 6: Diaz, McGregor, Weigh-ins, Cops and Fans… Oh My!

  • 4 days ago
  • 17 views

On Episode 6 of UFC 202 Embedded, it's finally weigh-in day, as the situation between Nate Diaz and Conor McGregor remains on edge. read news >>

UFC 202 Fighter Bonuses: The Diaz-McGregor Rematch Earns Fight of the Night

  • 4 days ago
  • 11 views

The Ultimate Fighting Championship announced the winners of the fighter bonuses following Saturday's UFC 202 pay-per-view event at T-Mobile Arena in Las Vegas. read news >>

Finally Healthy, Lynn Alvarez Returns Against Mizuki at Invicta FC 18

  • 28 days ago
  • 7 views

Lynn Alvarez will finally return to fighting on Friday, when she takes on late replacement Mizuki Inoue in a main card 115-pound bout at Invicta FC 18. read news >>