Bellator MMA LogoBellator MMA on Thursday announced that it is finally moving into the U.K. market with a new television deal.

Bellator will begin airing its live events with Bellator 96 on June 19 on the VIVA channel in the U.K. VIVA is owned by Viacom, which is also owns Bellator and Spike TV.

VIVA will air Bellator’s Summer Series events, as well as its ninth season over the fall and winter of this year.

Bellator’s foray into the U.K. market increases its global reach to 116 countries and territories. Available in every one of the U.K.’s 26 million TV households, VIVA has one of the highest profiles amongst 16 to 34-year-olds of any UK channel, with 50 percent of its audience comprised of that hard-to-reach demographic.

Bellator is the first mixed martial arts franchise to be televised on the channel.

“We are thrilled to finally bring the pure excitement of Bellator MMA to the legions of dedicated and knowledgeable mixed martial arts fans in the U.K.,” remarked Bellator CEO Bjorn Rebney. “Our long awaited expansion into the U.K., one of the world’s MMA hot beds further illustrates our continued ascension in the MMA world.

Bellator also recently announced the signings of three top U.K. MMA fighters in Martin Stapleton, Rob Sinclair and Paul Sass.

Rebney on a Wednesday conference call indicated that Bellator would be bringing several fighters from the U.K. based Wolfslair fight team to the promotion following its signing of Wolfslair fighter Quinton “Rampage” Jackson.

With the VIVA deal in place, Bellator will continue to aggressively pursue top British fighting talent.

view original article >>
Report here if this news is invalid.
From Around the Web

Related News

Bellator announces 'long-term contract extension' with Bobby Lashley

  • 9 days ago
  • 2 views

Two-time Bellator MMA veteran and former professional wrestling superstar Bobby Lashley has signed a “long-term contract extension” with the California-based organization.Filed under: Bellator, News read news >>

Bobby Lashley Inks Long-Term Extension with Bellator

  • 9 days ago
  • 0 views

Bellator MMA announced on Friday that superstar heavyweight Bobby Lashley (12-2) has signed a long-term contract extension with the promotion. read news >>

Scott Coker Discusses the Future of Bellator MMA

  • 28 days ago
  • 9 views

Since becoming President of Bellator MMA in June of last year, Scott Coker has been hard at work bringing about several changes to the Viacom-owned mixed martial arts promotion. He immediately nixed read news >>

ONE Championship announces three upcoming shows in China

  • 28 days ago
  • 0 views

ONE Championship has announced a trio of upcoming shows that will take place in China.Filed under: MMA Rumors, News read news >>

Bellator files lawsuit against 'Rampage' Jackson ahead of scheduled UFC return

  • 28 days ago
  • 2 views

Bellator MMA today filed a lawsuit to block onetime tournament winner Quinton Jackson from fighting in the UFC.Filed under: Bellator, News, UFC read news >>

UFC 186: Bellator lawsuit may force Rampage Jackson off card

  • 28 days ago
  • 5 views

Bellator MMA has filed a court injunction in New Jersey to prevent Quinton Jackson from returning to the UFC this April. Former UFC light heavyweight champion Quinton Jackson is scheduled to fight Fa read news >>

Bellator Sues to Block Rampage Jackson's UFC Return | MMAWeekly.com

  • 28 days ago
  • 5 views

Bellator MMA has filed a lawsuit to try and block Quinton “Rampage” Jackson from making his UFC return. read news >>

Bellator 137: Brandon Halsey vs. Kendall Grove title fight set for May 15 on Spike TV

  • 27 days ago
  • 5 views

Bellator MMA Middleweight Champion Brandon Halsey will put his undefeated record on the line -- along with his 185-pound title -- when he takes on Ultimate Fighting Championship (UFC) import Kendall read news >>

Bellator middleweight champ Brandon Halsey meets Kendall Grove at Bellator 137 on May 15

  • 27 days ago
  • 2 views

Bellator MMA middleweight champion Brandon Halsey will look to defend his title for the first time when he meets Kendall Grove at Bellator 137.Filed under: Bellator, News read news >>