Bellator 85 Pulls Biggest TV Ratings in Promotion History with Move to Spike TV


Bellator MMA LogoIt was almost a given that Bellator MMA would draw much better TV ratings with its move from MTV2 over to Spike TV, but the question was how much of a difference the move would make.

Following Thursday night’s Bellator 85, which was the promotion’s debut on Spike TV, we now have an answer.

Bellator’s Spike TV debut was a resounding success.

“We had a great night last night. (The ratings) are fantastic,” remarked Spike TV president Kevin Kay on Friday. “938,000 viewers watched the entire (Bellator 85)  broadcast.”

That number is head and shoulders above anything that Bellator was able to do on MTV2.

Kay was hesitant to reveal any sort of target that he or Spike’s other executives had for Bellator 85, but he sounded very pleased with nearly hitting the one million mark.

“They are really good numbers,” he repeated. “I never want to make any kind of guesses because I don’t think you’re ever right. I’m just happy with them. That’s a great start. It’s 400 percent higher than what we were doing on MTV2.”

Kay mentioned that the show started off even stronger than the average, drawing 1.1 million viewers for the Pat Curran vs. Patricio “Pitbull” Freire featherweight title fight, and then, as expected, dropped off a little bit as the show went past midnight for East Coast viewers. He mentioned that they always want to try and finish by midnight, as that is the notorious tipping point for viewer drop-off, but “it’s a live event, there’s not much you can do about that.”

The question now becomes how much of the initial TV ratings are generated from curiosity and how much of it will remain intact from week to week, and only time will tell the tale on that.

But for now, Spike and Bellator seem rather pleased with the start of their television partnership.

Stay tuned to MMAWeekly.com for all the latest Bellator MMA news and fight coverage.

view original article >>
Report here if this news is invalid.
From Around the Web

Related News

  • 25 days ago
  • 3 views

The antitrust lawsuit filed against the UFC refers to the other MMA organizations in the United States, namely Bellator, as minor leagues. Spike TV president Kevin Kay takes umbrage with that depicti read news >>

  • 22 days ago
  • 1 views

The numbers are in for GLORY 19 and they are excellent. 542,000 viewers tuned into Spike TV to watch the event from the Hampton Coliseum in Hampton, VA, making it the second most-watched event in the read news >>

  • a day ago
  • 1 views

Bellator MMA Middleweight Champion Brandon Halsey will put his undefeated record on the line -- along with his 185-pound title -- when he takes on Ultimate Fighting Championship (UFC) import Kendall read news >>

  • 6 days ago
  • 48 views

Bellator MMA puts on their biggest event thus far for 2015 Friday night at Mohegan Sun Arena in Uncasville, Connecticut. The show, titled "The British Invasion," features a light heavyweight title fi read news >>

  • 29 days ago
  • 8 views

Bellator MMA is trying something different for its next big show ... Bellator MMA recently announced the complete line-up for Bellator 133: "Shlemenko vs. Manhoef" at Save Mart Center in Fresno, Cali read news >>

  • 29 days ago
  • 2 views

Will Brooks will defend his Bellator MMA lightweight title against Dave Jansen at the newly announced Bellator 136 on April 10. read news >>

  • 28 days ago
  • 7 views

GLORY 19's Joe Schilling, also a Bellator MMA middleweight fighter, was a recent guest on UFC commentator's widely-popular podcast, "Joe Rogan Experience." Listen to the full episode, #607, right her read news >>

  • 28 days ago
  • 2 views

Bellator MMA Lightweight World Champion Will Brooks returns to action on April 10, when he faces top contender Dave Jansen at Bren Events Center in Irvine, Calif. read news >>

  • 27 days ago
  • 5 views

There was a huge update to Bellator 134's fight card today with seven new bouts announced for Mohegan Sun Arena later this month. The Bellator 134 "British Invasion" card has had its ups and downs, w read news >>