Bellator MMA LogoIt was almost a given that Bellator MMA would draw much better TV ratings with its move from MTV2 over to Spike TV, but the question was how much of a difference the move would make.

Following Thursday night’s Bellator 85, which was the promotion’s debut on Spike TV, we now have an answer.

Bellator’s Spike TV debut was a resounding success.

“We had a great night last night. (The ratings) are fantastic,” remarked Spike TV president Kevin Kay on Friday. “938,000 viewers watched the entire (Bellator 85)  broadcast.”

That number is head and shoulders above anything that Bellator was able to do on MTV2.

Kay was hesitant to reveal any sort of target that he or Spike’s other executives had for Bellator 85, but he sounded very pleased with nearly hitting the one million mark.

“They are really good numbers,” he repeated. “I never want to make any kind of guesses because I don’t think you’re ever right. I’m just happy with them. That’s a great start. It’s 400 percent higher than what we were doing on MTV2.”

Kay mentioned that the show started off even stronger than the average, drawing 1.1 million viewers for the Pat Curran vs. Patricio “Pitbull” Freire featherweight title fight, and then, as expected, dropped off a little bit as the show went past midnight for East Coast viewers. He mentioned that they always want to try and finish by midnight, as that is the notorious tipping point for viewer drop-off, but “it’s a live event, there’s not much you can do about that.”

The question now becomes how much of the initial TV ratings are generated from curiosity and how much of it will remain intact from week to week, and only time will tell the tale on that.

But for now, Spike and Bellator seem rather pleased with the start of their television partnership.

Stay tuned to for all the latest Bellator MMA news and fight coverage.

view original article >>
Report here if this news is invalid.

Related News

Bellator MMA: Dynamite will feature PRIDE's Lenne Hardt as ring announcer

  • 26 days ago

PRIDE NEVER DIE! Lenne Hardt's legendary voice will be heard on Bellator MMA's biggest ever event. Bellator MMA is going all out to make next Saturday's "Dynamite" show a unique and truly special sho read news >>

Bellator: Dynamite 1 predictions

  • 18 days ago

Bellator launches the biggest event in the history of the organization in what is also arguably one of the more unique events in the history of North American MMA as the sports number-two organizatio read news >>

Bellator: Dynamite ratings disappoint with average viewership of just 800,000

  • 14 days ago

Bellator's first Dynamite show under-performed in the ratings department. Bellator MMA treated its Dynamite show as its biggest one to date. It featured Lenne Hardt as a ring announcer, indoor firewo read news >>

Morning Report: Tito Ortiz talks loss to lotioned up Liam McGeary and disappointing ratings for Bellator MMA: Dynamite 1

  • 2 days ago

Tito Ortiz didn't have a great night at Bellator's tentpole Dynamite 1 event. Ortiz hadn't been submitted since tapping to strikes to Frank Shamrock at UFC 22 in 1999, but that didn't stop Bellator l read news >>

Bellator 146: Melvin Manhoef returns, fights Hisaki Kato on Nov. 20

  • 28 days ago

Bellator MMA will return to the WinStar World Casino in Thackerville, Oklahoma, on November 20th for a fight that puts the explosive Hisaki Kato and the dangerous Melvin Manhoef on a collision course read news >>

Bellator 143: Ryan Couture vs Nick Gonzalez added to 'Prelims' undercard, completing Sept. 25 line up

  • 28 days ago

Bellator MMA has finalized its upcoming "Warren vs. Davis" fight card with the announcement of four additional "Prelims" bouts, one of which will feature Ryan Couture. Barring injury or illness, Bell read news >>

The Comeback: UFC 191's biggest earner, Bellator's new headliner, Cejudo's title shot

  • 28 days ago

In a sport that never stops moving, even MMA junkies can struggle to keep up with all the latest news. If you missed any of Tuesday’s biggest headlines, catch up with “The Comeback.”Filed under: Bell read news >>

Legendary PRIDE announcer Lenne Hardt joins Bellator MMA: 'Dynamite 1' card on Sept. 19

  • 26 days ago

PRIDE Fighting Championships fans rejoice, as the signature voice to fighter intrrrrrrrrrroductions returns on September 19th. It's a little over the top and arguably unnecessary for an already huge read news >>

Kimbo Slice returning for Bellator 142: 'Dynamite 1' fan festivities

  • 26 days ago

The popular street brawler turned MMA fighter, fresh off his win over Ken Shamrock in St. Louis, will be taking part in the Bellator 142: 'Dynamite 1' festivities in San Jose. Bellator MMA is offerin read news >>

Bellator Dynamite Is Completely Different, but Is That a Good Thing?

  • 23 days ago

This week marks a new chapter in the development of Bellator MMA. Back when Bjorn Rebney was in charge of the promotion, it focused on trying to secure a foothold as more of a "sports" version of mix read news >>