Bellator MMA LogoIt was almost a given that Bellator MMA would draw much better TV ratings with its move from MTV2 over to Spike TV, but the question was how much of a difference the move would make.

Following Thursday night’s Bellator 85, which was the promotion’s debut on Spike TV, we now have an answer.

Bellator’s Spike TV debut was a resounding success.

“We had a great night last night. (The ratings) are fantastic,” remarked Spike TV president Kevin Kay on Friday. “938,000 viewers watched the entire (Bellator 85)  broadcast.”

That number is head and shoulders above anything that Bellator was able to do on MTV2.

Kay was hesitant to reveal any sort of target that he or Spike’s other executives had for Bellator 85, but he sounded very pleased with nearly hitting the one million mark.

“They are really good numbers,” he repeated. “I never want to make any kind of guesses because I don’t think you’re ever right. I’m just happy with them. That’s a great start. It’s 400 percent higher than what we were doing on MTV2.”

Kay mentioned that the show started off even stronger than the average, drawing 1.1 million viewers for the Pat Curran vs. Patricio “Pitbull” Freire featherweight title fight, and then, as expected, dropped off a little bit as the show went past midnight for East Coast viewers. He mentioned that they always want to try and finish by midnight, as that is the notorious tipping point for viewer drop-off, but “it’s a live event, there’s not much you can do about that.”

The question now becomes how much of the initial TV ratings are generated from curiosity and how much of it will remain intact from week to week, and only time will tell the tale on that.

But for now, Spike and Bellator seem rather pleased with the start of their television partnership.

Stay tuned to MMAWeekly.com for all the latest Bellator MMA news and fight coverage.

view original article >>
Report here if this news is invalid.

Related News

After Grisly Skull Fracture, Bellator Should Say No to Return of Cyborg Santos

  • 26 days ago
  • 38 views

In the MMA world Monday, the figure holding the scale between integrity and lucre looked less like a blindfolded woman and more like Scott Coker. The same day, Evangelista "Cyborg" Santos, a 38-year- read news >>

Conor McGregor Is the Biggest Draw in UFC History

  • 5 days ago
  • 8 views

The UFC has been a pay-per-view business since its inception, but it has never experienced a stretch of business as successful as it has in the last year. A company that broke the threshold of a mill read news >>

Biggest Upset in TUF History Happened This Week | MMAWeekly.com

  • 3 days ago
  • 44 views

Arguably the biggest upset in the history of The Ultimate Fighter happened on the fifth episode of TUF 24: Tournament of Champions, which aired on Wednesday. read news >>

Liam McGeary vs. Phil Davis Headlines Bellator 163 | MMAWeekly.com

  • 2 days ago
  • 8 views

A light heavyweight title fight pitting current belt-holder Liam McGeary against Phil Davis will serve as the main event at Bellator 163: McGeary vs. Davis. read news >>

Bellator 163 takes shape with Liam McGeary vs. Phil Davis title headliner

  • 2 days ago
  • 6 views

The lineup is taking shape for November’s Bellator 163 event.Filed under: Bellator, News read news >>

Bellator 162 Main Card Finalized | MMAWeekly.com

  • 5 days ago
  • 6 views

A middleweight pairing pitting Hisaki Kato against A.J. Matthews has been added to the main card of "Bellator 162: Shlemenko vs. Grove." read news >>

Illuminating the Fighting History of Ancient Africa | FIGHTLAND

  • 5 days ago
  • 1 views

In the history of the scholarship of history, we, as academics, have privileged cultures with writing, even though advanced societies existed that relied on oral tradition rather than the written wor read news >>

What Kind of Impact Can Chael Sonnen Make for Bellator?

  • 4 days ago
  • 10 views

Little by little, Bellator has chipped away at the UFC’s stable of talent, taking a supporting player here, a headliner there. From Phil Davis to Benson Henderson to Rory MacDonald, the additions hav read news >>

Bellator Announces MMA and Kickboxing Events in Italy | MMAWeekly.com

  • 3 days ago
  • 9 views

Within days of Bellator Kickboxing: Budapest, the Scott Coker-led promotion hosted a press conference in Florence, Italy to announce its next international event. read news >>

Third Time’s a Charm? Michael Page vs. Fernando Gonzalez Booked for Bellator in November

  • 27 days ago
  • 11 views

After originally being slated for Bellator 151 and Bellator 158, Michael “Venom” Page has again been booked to fight Fernando Gonzalez, this time in November. read news >>