Bellator MMA LogoIt was almost a given that Bellator MMA would draw much better TV ratings with its move from MTV2 over to Spike TV, but the question was how much of a difference the move would make.

Following Thursday night’s Bellator 85, which was the promotion’s debut on Spike TV, we now have an answer.

Bellator’s Spike TV debut was a resounding success.

“We had a great night last night. (The ratings) are fantastic,” remarked Spike TV president Kevin Kay on Friday. “938,000 viewers watched the entire (Bellator 85)  broadcast.”

That number is head and shoulders above anything that Bellator was able to do on MTV2.

Kay was hesitant to reveal any sort of target that he or Spike’s other executives had for Bellator 85, but he sounded very pleased with nearly hitting the one million mark.

“They are really good numbers,” he repeated. “I never want to make any kind of guesses because I don’t think you’re ever right. I’m just happy with them. That’s a great start. It’s 400 percent higher than what we were doing on MTV2.”

Kay mentioned that the show started off even stronger than the average, drawing 1.1 million viewers for the Pat Curran vs. Patricio “Pitbull” Freire featherweight title fight, and then, as expected, dropped off a little bit as the show went past midnight for East Coast viewers. He mentioned that they always want to try and finish by midnight, as that is the notorious tipping point for viewer drop-off, but “it’s a live event, there’s not much you can do about that.”

The question now becomes how much of the initial TV ratings are generated from curiosity and how much of it will remain intact from week to week, and only time will tell the tale on that.

But for now, Spike and Bellator seem rather pleased with the start of their television partnership.

Stay tuned to MMAWeekly.com for all the latest Bellator MMA news and fight coverage.

view original article >>
Report here if this news is invalid.
From Around the Web

Related News

Bellator 134: The British Invasion Live Results, Play-by-Play and Highlights

  • 27 days ago
  • 50 views

Bellator MMA puts on their biggest event thus far for 2015 Friday night at Mohegan Sun Arena in Uncasville, Connecticut. The show, titled "The British Invasion," features a light heavyweight title fi read news >>

Media day! Bellator MMA's 'British Invasion' invades Bristol Boys & Girls Club

  • 29 days ago
  • 2 views

Featured fighters scheduled for the television broadcast on February 27th, 2015 offered their thoughts at the Boys and Girls Club in Bristol. The Bristol, Conn., Boys and Girls Club was the site of a read news >>

Missouri commission: Slice, Shamrock subject to additional medical testing

  • 28 days ago
  • 6 views

Ken Shamrock and Kevin “Kimbo Slice” Ferguson’s Bellator MMA headliner isn’t going to be rubber-stamped by the Missouri athletic commission. Filed under: Bellator, News read news >>

Twitter reacts to Bellator MMA's Kimbo Slice vs. Ken Shamrock announcement

  • 28 days ago
  • 33 views

Bellator MMA’s latest fight announcement of Kevin “Kimbo Slice” Ferguson vs. Ken Shamrock was met with a collection of groans, laughs, shame and excitement. Check out the Twitter reactions.Filed unde read news >>

Bellator 134 Results: Liam McGeary Defeats Emanuel Newton to Capture Light Heavyweight Title | MMAWeekly.com

  • 27 days ago
  • 18 views

Bellator MMA crowned a new light heavyweight champion on Friday at the Mohegan Sun in Connecticut after Liam McGeary defeated Emanuel Newton by unanimous decision. read news >>

Bellator 134 video highlights: Daley's back, Lawal at heavyweight, new champ crowned

  • 27 days ago
  • 73 views

Bellator MMA returned on Friday, and the “British Invasion” card had big names, slick finishes and even the crowning of a new champion.Filed under: Featured, Featured Videos, News, Videos read news >>

Scott Coker Discusses the Future of Bellator MMA

  • 25 days ago
  • 7 views

Since becoming President of Bellator MMA in June of last year, Scott Coker has been hard at work bringing about several changes to the Viacom-owned mixed martial arts promotion. He immediately nixed read news >>

Bellator files lawsuit against 'Rampage' Jackson ahead of scheduled UFC return

  • 25 days ago
  • 1 views

Bellator MMA today filed a lawsuit to block onetime tournament winner Quinton Jackson from fighting in the UFC.Filed under: Bellator, News, UFC read news >>

UFC 186: Bellator lawsuit may force Rampage Jackson off card

  • 25 days ago
  • 5 views

Bellator MMA has filed a court injunction in New Jersey to prevent Quinton Jackson from returning to the UFC this April. Former UFC light heavyweight champion Quinton Jackson is scheduled to fight Fa read news >>