Bellator MMA LogoIt was almost a given that Bellator MMA would draw much better TV ratings with its move from MTV2 over to Spike TV, but the question was how much of a difference the move would make.

Following Thursday night’s Bellator 85, which was the promotion’s debut on Spike TV, we now have an answer.

Bellator’s Spike TV debut was a resounding success.

“We had a great night last night. (The ratings) are fantastic,” remarked Spike TV president Kevin Kay on Friday. “938,000 viewers watched the entire (Bellator 85)  broadcast.”

That number is head and shoulders above anything that Bellator was able to do on MTV2.

Kay was hesitant to reveal any sort of target that he or Spike’s other executives had for Bellator 85, but he sounded very pleased with nearly hitting the one million mark.

“They are really good numbers,” he repeated. “I never want to make any kind of guesses because I don’t think you’re ever right. I’m just happy with them. That’s a great start. It’s 400 percent higher than what we were doing on MTV2.”

Kay mentioned that the show started off even stronger than the average, drawing 1.1 million viewers for the Pat Curran vs. Patricio “Pitbull” Freire featherweight title fight, and then, as expected, dropped off a little bit as the show went past midnight for East Coast viewers. He mentioned that they always want to try and finish by midnight, as that is the notorious tipping point for viewer drop-off, but “it’s a live event, there’s not much you can do about that.”

The question now becomes how much of the initial TV ratings are generated from curiosity and how much of it will remain intact from week to week, and only time will tell the tale on that.

But for now, Spike and Bellator seem rather pleased with the start of their television partnership.

Stay tuned to MMAWeekly.com for all the latest Bellator MMA news and fight coverage.

view original article >>
Report here if this news is invalid.

Related News

UFC 205 Betting Preview: Conor McGregor vs. Eddie Alvarez Odds, Analysis

  • 28 days ago
  • 5 views

The biggest card in MMA history will take place Saturday night at Madison Square Garden in New York City, headlined by Conor McGregor (20-3) vs. Eddie Alvarez (28-4) for the lightweight championship read news >>

Michael Chandler vs. Benson Henderson: A Head-to-Toe Breakdown

  • 20 days ago
  • 38 views

Benson Henderson was one of Bellator's biggest signings to date when he inked in early 2016, but his showings inside the cage have not lived up to expectations just yet. Henderson debuted in a welter read news >>

Bellator MMA Returns to Kansas in January | MMAWeekly.com

  • 9 days ago
  • 9 views

Bellator MMA announced on Monday the first two fights for "Bellator 171" which will take place inside Kansas Star Arena in Mulvane, Kansas, on January 27. read news >>

Ralek Gracie Books Promotion Debut for Bellator 170: Ortiz vs. Sonnen | MMAWeekly.com

  • 14 days ago
  • 6 views

The second main card fight announced for “Bellator 170: Ortiz vs. Sonnen” features the Bellator MMA debut of Ralek Gracie. read news >>

After UFC Fight Night 99 win over Ross Pearson, Stevie Ray wants Diego Sanchez in London

  • 14 days ago
  • 6 views

With the biggest win of his career under his belt, Scotland’s Stevie Ray is hoping to add another “TUF” winner to his resume in a few months. Filed under: News, UFC read news >>

Ahead of Bellator 166 rematch, Joe Warren says champ Eduardo Dantas no longer the same

  • 14 days ago
  • 12 views

Joe Warren has won a belt over Eduardo Dantas before. As he prepares to try to do it again, he said he’s facing a more point-oriented foe, not the “the tough fighter that’s running across the cage tr read news >>

Report: Patricky Freire injured, out of Bellator 167 main event rematch with Derek Campos

  • 13 days ago
  • 5 views

It looks like the second of next week’s back-to-back Bellator cards in Oklahoma has taken a big hit. Filed under: Bellator, News read news >>

With Freire out, Darrion Caldwell-Joe Taimanglo rematch set for Bellator 167 main event

  • 13 days ago
  • 7 views

With another headliner for Bellator 167 gone by the wayside, there’s a new main event set for the promotion’s second of back-to-back shows in Oklahoma next week. Filed under: Bellator, News read news >>

Bellator 167 Replacement Main Event Scrapped | MMAWeekly.com

  • 12 days ago
  • 36 views

Bellator 167 already underwent one main event swap in early November. On Friday, the replacement main event was nixed. read news >>

UFC Fight Night 101 results: Biggest 'dog on card, Andrew Holbrook takes split from Jake Matthews

  • 11 days ago
  • 5 views

MELBOURNE, Australia – Andrew Holbrook came into his fight with Jake Matthews as a considerable underdog, but he left with a victory by the slimmest of margins.Filed under: News, UFC read news >>