Bellator MMA LogoIt was almost a given that Bellator MMA would draw much better TV ratings with its move from MTV2 over to Spike TV, but the question was how much of a difference the move would make.

Following Thursday night’s Bellator 85, which was the promotion’s debut on Spike TV, we now have an answer.

Bellator’s Spike TV debut was a resounding success.

“We had a great night last night. (The ratings) are fantastic,” remarked Spike TV president Kevin Kay on Friday. “938,000 viewers watched the entire (Bellator 85)  broadcast.”

That number is head and shoulders above anything that Bellator was able to do on MTV2.

Kay was hesitant to reveal any sort of target that he or Spike’s other executives had for Bellator 85, but he sounded very pleased with nearly hitting the one million mark.

“They are really good numbers,” he repeated. “I never want to make any kind of guesses because I don’t think you’re ever right. I’m just happy with them. That’s a great start. It’s 400 percent higher than what we were doing on MTV2.”

Kay mentioned that the show started off even stronger than the average, drawing 1.1 million viewers for the Pat Curran vs. Patricio “Pitbull” Freire featherweight title fight, and then, as expected, dropped off a little bit as the show went past midnight for East Coast viewers. He mentioned that they always want to try and finish by midnight, as that is the notorious tipping point for viewer drop-off, but “it’s a live event, there’s not much you can do about that.”

The question now becomes how much of the initial TV ratings are generated from curiosity and how much of it will remain intact from week to week, and only time will tell the tale on that.

But for now, Spike and Bellator seem rather pleased with the start of their television partnership.

Stay tuned to MMAWeekly.com for all the latest Bellator MMA news and fight coverage.

view original article >>
Report here if this news is invalid.

Related News

After Grisly Skull Fracture, Bellator Should Say No to Return of Cyborg Santos

  • 29 days ago
  • 38 views

In the MMA world Monday, the figure holding the scale between integrity and lucre looked less like a blindfolded woman and more like Scott Coker. The same day, Evangelista "Cyborg" Santos, a 38-year- read news >>

Conor McGregor Is the Biggest Draw in UFC History

  • 7 days ago
  • 8 views

The UFC has been a pay-per-view business since its inception, but it has never experienced a stretch of business as successful as it has in the last year. A company that broke the threshold of a mill read news >>

Biggest Upset in TUF History Happened This Week | MMAWeekly.com

  • 5 days ago
  • 48 views

Arguably the biggest upset in the history of The Ultimate Fighter happened on the fifth episode of TUF 24: Tournament of Champions, which aired on Wednesday. read news >>

Liam McGeary vs. Phil Davis Headlines Bellator 163 | MMAWeekly.com

  • 4 days ago
  • 9 views

A light heavyweight title fight pitting current belt-holder Liam McGeary against Phil Davis will serve as the main event at Bellator 163: McGeary vs. Davis. read news >>

Bellator 163 takes shape with Liam McGeary vs. Phil Davis title headliner

  • 4 days ago
  • 8 views

The lineup is taking shape for November’s Bellator 163 event.Filed under: Bellator, News read news >>

Chael Sonnen vs. Tito Ortiz will not take place at Bellator 165 in San Jose

  • a day ago
  • 7 views

Newly minted Bellator fighter Chael Sonnen got a little ahead of himself in announcing a fight with Tito Ortiz on Nov. 19 at Bellator 165. Filed under: Bellator, News, Videos read news >>

Kevin 'Baby Slice' Ferguson, Jr.'s Pro Debut Set for Bellator 162 | MMAWeekly.com

  • a day ago
  • 5 views

The preliminary portion of "Bellator 162: Shlemenko vs. Grove" is official, including the professional debut of Kevin "Baby Slice" Ferguson, Jr. read news >>

Bellator 162 lineup complete for Memphis, including delayed pro debut of 'Baby Slice'

  • a day ago
  • 8 views

Next month’s lineup for Bellator 162 is complete with a whopping 12 fights on the preliminary card, including the highly anticipated pro debut of Kevin Ferguson Jr. – “Baby Slice.”Filed under: Bellat read news >>

Conor McGregor Pushing the Boundaries of What's Possible in MMA with NYC Move

  • 22 hours ago
  • 4 views

Conor McGregor, MMA's biggest attraction, will be back in action at UFC 205 in November. The incomparable Irishman, who still holds the featherweight belt, takes on lightweight champion Eddie Alvarez read news >>

UFC 205 tickets on sale this week, and $1,506 gets you cageside for Conor McGregor's bid at history

  • 16 hours ago
  • 3 views

Tickets are on sale this week for UFC 205, the promotion’s long-awaited debut at New York’s Madison Square Garden, and the lineup is stacked.Filed under: News, UFC read news >>