Bellator MMA LogoIt was almost a given that Bellator MMA would draw much better TV ratings with its move from MTV2 over to Spike TV, but the question was how much of a difference the move would make.

Following Thursday night’s Bellator 85, which was the promotion’s debut on Spike TV, we now have an answer.

Bellator’s Spike TV debut was a resounding success.

“We had a great night last night. (The ratings) are fantastic,” remarked Spike TV president Kevin Kay on Friday. “938,000 viewers watched the entire (Bellator 85)  broadcast.”

That number is head and shoulders above anything that Bellator was able to do on MTV2.

Kay was hesitant to reveal any sort of target that he or Spike’s other executives had for Bellator 85, but he sounded very pleased with nearly hitting the one million mark.

“They are really good numbers,” he repeated. “I never want to make any kind of guesses because I don’t think you’re ever right. I’m just happy with them. That’s a great start. It’s 400 percent higher than what we were doing on MTV2.”

Kay mentioned that the show started off even stronger than the average, drawing 1.1 million viewers for the Pat Curran vs. Patricio “Pitbull” Freire featherweight title fight, and then, as expected, dropped off a little bit as the show went past midnight for East Coast viewers. He mentioned that they always want to try and finish by midnight, as that is the notorious tipping point for viewer drop-off, but “it’s a live event, there’s not much you can do about that.”

The question now becomes how much of the initial TV ratings are generated from curiosity and how much of it will remain intact from week to week, and only time will tell the tale on that.

But for now, Spike and Bellator seem rather pleased with the start of their television partnership.

Stay tuned to MMAWeekly.com for all the latest Bellator MMA news and fight coverage.

view original article >>
Report here if this news is invalid.

Related News

Bellator 137 winner Fernando Gonzalez wants biggest names in welterweight division

  • 14 days ago
  • 6 views

TEMECULA, Calif. – Fernando Gonzalez believes his four-fight Bellator MMA winning streak should be enough to earn a welterweight title shot. Filed under: Bellator, News read news >>

Brandon Halsey suffers leg injury in Bellator 137 victory over Kendall Grove

  • 17 days ago
  • 19 views

TEMECULA, CALIF. – Brandon Halsey hobbled out of the Bellator MMA cage following his victory over Kendall Grove at Bellator 137. A left foot/ankle injury explains the limp.Filed under: Bellator, News read news >>

Bellator MMA signs heavyweights Ewerton Teixeira, Lorenzo Hood

  • 28 days ago
  • 1 views

After a high-profile lightweight signing on Monday, Bellator MMA announced the addition of a pair of heavyweights to its roster.Filed under: Bellator, MMA Rumors, News read news >>

Ex-champ Daniel Straus vs. Henry Corrales completes Bellator 138 main-card lineup

  • 28 days ago
  • 0 views

A former Bellator MMA champion and a KOTC titleholder will meet in the final addition to next month’s Bellator 138 lineup.Filed under: Bellator, MMA Rumors, News read news >>

Veteran MMA fighter Benji 'Razor' Radach returns at Bellator 137

  • 25 days ago
  • 4 views

Longtime MMA fighter Benji "Razor" Radach will take his first fight in five years on May 15th for Bellator MMA. He hasn't been seen inside a mixed martial arts (MMA) cage in nearly five years, but Be read news >>

Bellator Inks Olympic Hopeful Ed Ruth, Penn State’s Three-Time National Champ

  • 22 days ago
  • 3 views

Bellator MMA on Monday announced the signing of one of the hottest prospects out of the collegiate wrestling world, Olympic hopeful Ed Ruth. read news >>

Heavyweights Ewerton Teixeira and Lorenzo Hood sign with Bellator MMA

  • 28 days ago
  • 0 views

If you're looking for future heavyweight title contenders in Bellator MMA, fighters like Ewerton Teixeira and Lorenzo Hood are a good place to start, the former being an undefeated kickboxer and the read news >>

Bellator MMA coming to American Forces Network (AFN)

  • 6 days ago
  • 0 views

All members of the United States armed forces including our ships at sea will now be able to watch Bellator MMA. Seizing the opportunity to make a timely announcement on Memorial Day in the United St read news >>

ONE Championship: 'Warrior's Quest' preview (part two)

  • 11 days ago
  • 3 views

ONE: "Warrior's Quest" is probably the second best card in this history of Asia's biggest mixed martial arts (MMA) promotion with only the star studded event in Dubai that featured three title fights read news >>

Bellator 140: Brennan Ward vs Gavin Sterritt fight added to Spike TV main card

  • 4 days ago
  • 0 views

Popular "Irish Bad Boy" of Bellator MMA, Brennan Ward (10-3), will now have to face the charge of an oncoming "War Horse" at Bellator 140: "Lima vs. Koreshkov," which takes place at Mohegan Sun in Un read news >>

Trending News

Top News

Jump to: