Bad DREAM: Lackluster ratings could put Japanese promotion to sleep


Japan's Fighting & Entertainment Group (FEG) had everything it needed to make sure its mixed martial arts promotion DREAM was a success.

Well, almost everything.

FEG secured a prime time spot on Tokyo Broadcasting System (TBS), one of Japan's top five TV networks and littered its fight cards with Japanese fan-favorites like Shinya Aoki, Ikuhisa Minowa and Mirko "Cro Cop" Filipovic.

What it didn't have was enough people to actually care about its product.

The rabid fan base that was so desperate for a non-UFC fight promotion since the demise of PRIDE FC was a no-show. Either that, or the fan base was grotesuqely overestimated.

Is mixed martial arts in Japan a thing of the past?

In an attempt to prove its drawing power, DREAM 6 was aiming for a minimum 12.0 rating for its sixth event but had to settle for a much lower 9.0 - a mere .1 above it's 8.9 debut back in March.

DREAM has underperformed in all three of its contracted four television events, prompting FEG's Sadaharu Tanikawahas to consider dissolving the company if they eventually lose their television contract.

With their inability to hit their target numbers, it almost seems like a foregone conclusion.

On paper, DREAM 6 was a can't-miss. Unfortunately the show as a whole was average, with a quick ending to the middleweight grand prix and a dissappointing no-contest between Mirko Cro Cop and Alistair Overeem.

Add to that an abundance of commercials during the TBS broadcast (and a choppy, watered down presentation on HDnet) and fans were left with little reason to come back for more.

And fans aside, why should fighters continue to come back for more?

Several DREAM combatants are still crying foul over back wages, including a very public report by Seoul Sports earlier this month.

I guess there still wasn't enough money to pay the actual fighters after dumping a pallet of cash onto Fedor Emelianenko's yacht for his brief cameo at DREAM 6.

FEG had plans to hold its fourth televised event on New Year's Eve. If you're a fan, I suggest finding a way to watch it. It could be the last time you see mixed martial arts in Japan.

Unless of course the UFC decides to "get it on" in the house that Mothra built.

view original article >>
Report here if this news is invalid.

Related News

  • 2 days ago
  • 854 views

A new fighting promotion with some noteworthy names behind it is set to debut in February in Japan, and the rules are pretty unique to say the least. Is the world ready for a new Japanese fighting pr read news >>

  • 28 days ago
  • 123 views

RIO DE JANEIRO – Conor McGregor poked, prodded and goaded Brazilian fans at an already-legendary Q&A session on Friday. And despite some clear hostility and death chants, he said he was never scared. read news >>

  • 28 days ago
  • 27 views

In case you were wondering, no, Conor McGregor did not fear for his safety during yesterday's raucous Q&A session from Brazil (watch it) ahead of the UFC 179: "Aldo vs. Mendes 2" weigh in event (resu read news >>

  • 25 days ago
  • 1 views

Remember him? Former Strikeforce and Ultimate Fighting Championship (UFC) welterweight Paul Daley hasn't been seen stateside since beating the brakes off Rudy Bears at Bellator 72 over two years ago. read news >>

  • 25 days ago
  • 1 views

The new boss of Viacom's Bellator MMA promotion has a simple plan for 2015: "put on fights that fans want to see, fights that grab television ratings, fights that put butts in seats and fights that t read news >>

  • 19 days ago
  • 1 views

Former UFC bantamweight champion Renan Barao will make his return to the Octagon on Dec. 20 against Canadian Mitch Gagnon in the co-main event of UFC Fight Night: Machida vs. Dollaway. It will be qui read news >>

  • 18 days ago
  • 0 views

First things first: Ronda Rousey wasn't exactly thrilled to have her UFC bantamweight title defense against Cat Zingano shifted from Jan. 3 to Feb. 28. "I wasn't happy about it," Rousey said on Monda read news >>

  • 17 days ago
  • 1 views

Two fighters that made their name fighting in Pancrase appear to have been released from the UFC after lackluster performances. It appears that there are two fewer Japanese fighters in the UFC today, read news >>

  • 16 days ago
  • 1 views

2014 has been a chaotic year for the Ultimate Fighting Championship. Nearly every event the UFC has put on has been in one way or another impacted by injury. The end of the year is shaping up nicely read news >>

Jump to: