Japan’s Fighting & Entertainment Group (FEG) had everything it needed to make sure its mixed martial arts promotion DREAM was a success.
Well, almost everything.
FEG secured a prime time spot on Tokyo Broadcasting System (TBS), one of Japan’s top five TV networks and littered its fight cards with Japanese fan-favorites like Shinya Aoki, Ikuhisa Minowa and Mirko “Cro Cop” Filipovic.
What it didn’t have was enough people to actually care about its product.