UFC lightweight champion, Anthony Pettis has been announced as newest member of Team Wheaties.
The UFC has been making a concentrated effort to become as mainstream as possible. We're seeing a much more saturated market, strides toward global expansion, and big name corporate sponsorship. It wasn't too long ago that the acquisition of Bud Light and Harley Davidson sponsorships by the organization as a whole was big news.
Recently though, we've seen athletes like Jon Jones, Anderson Silva and Jun more
Wheaties announced on Tuesday that Pettis is the latest athlete to be named to "Team Wheaties," the exclusive set of athletes associated with the popular breakfast cereal. more
Wheaties, the breakfast of champions with sports tie-ins and endorsements since 1927, has added a UFC champion to its team of athletes.Filed under: News, UFC more
UFC lightweight champion Anthony Pettis is the newest member of the Reebok family. Pettis confirmed the deal to MMAFighting.com on Monday. The young titleholder will now join fellow mixed martial artists Johny Hendricks and Rampage Jackson as fighters to secure sponsorships with the blue-chip sneaker and apparel company.
"It's cool that they chose me," Pettis said. "I'm sure they had a lot of guys they could've chose from and they wanted to choose me. For me, it's an amazing opportunity.
"I defi more
After languishing on the sidelines for over half a year, Anthony Pettis is finally back in gym. The UFC's exciting but injury prone lightweight champion, who pulled out of a December 2013 title defense against Josh Thomson due to a torn the posterior cruciate ligament (PCL) in his left knee, was cleared to return to full contact training at Milwaukee's Roufusport academy last week.
"I feel good," Pettis told MMAFighting.com. "I had my first kicking session on [Wednesday]. The doctor said (it wou more
According to Reebok executive John Lynch, the company wanted to partner with an athlete “who had explosive speed, and bold, confident style.” Enter Anthony Pettis.Filed under: News, UFC more
Anthony Pettis has been sidelined from fighting since capturing the UFC lightweight crown last August, but that hasn’t prevented his blue-chip sponsorship portfolio from expanding. more
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On Monday, UFC lightweight champion Anthony Pettis and former Strikeforce titleholder Gilbert Melendez began filming the twentieth season of The Ultimate Fighter in Las Vegas, NV. While the show has, in large part, become formulaic and stale, especially after a recent listless nineteenth season, this upcoming iteration at least promises a few fresh caveats, as it will not only introduce a brand new weight class to UFC audiences -- the women's 115-pound division -- but it will also crown a new ch more