Anthony Pettis has a new high-profile sponsor. | Dave Mandel/Sherdog.com


Anthony Pettis has been sidelined from fighting since capturing the UFC lightweight crown last August, but that hasn’t prevented his blue-chip sponsorship portfolio from expanding.

On Tuesday, Reebok announced a partnership with Pettis, whom the company will use to promote its new ZJet running shoe. Pettis joins UFC welterweight champion Johny Hendricks and former UFC lightweight ruler Quinton Jackson as mixed martial artists to sign deals with the athletic footwear and apparel company. Terms of the deal were not revealed.

“As a leading fitness brand, Reebok is very excited to team up with UFC lightweight champion Anthony Pettis. MMA fighters are some of the fittest athletes in the world, and Anthony takes training to a whole new level,” said John Lynch, Reebok’s Global Vice President of Fitness Marketing, in a release. “For our newest running shoe, ZJet, Reebok wanted to partner with an athlete who had explosive speed, and bold, confident style. With his lightning fast kicks, quick double leg takedowns, and flashy fighting technique, we knew Anthony would be the perfect fit.”

The news of the Reebok deal comes approximately one week after Pettis revealed he had received a Wheaties sponsorship. More details regarding that agreement also came to light on Tuesday.

According to a release, “Showtime” is among five athletes competing in the Wheaties Next Challenge to be featured on an upcoming Wheaties box in early 2015. Those who want to participate in voting can visit MapMyFitness.com, select an athlete and begin logging their workouts through the site’s various apps. The athlete with the “most votes via workouts logged” will grace the cereal box next year.

Pettis’ competition includes motocross standout Ryan Dungey, Paralympic athlete Blake Leeper, Major League Lacrosse star Rob Pannell, and women’s professional soccer player Christen Press.

“Throughout history, the front of the Wheaties box has chronicled the greatest achievements in sports,” David Oehler, marketing manager for Wheaties, stated in a release. “The athletes competing in Wheaties NEXT are dominating in their respective sports while displaying the passion and character that embodies a Wheaties box athlete. We are thrilled to bring this competition to life with MapMyFitness and get communities across America moving this summer.”

Pettis is expected to defend his 155-pound belt against Gilbert Melendez near the end of the year following their coaching stints on “The Ultimate Fighter 20.”

view original article >>
Report here if this news is invalid.

Related News

Rory MacDonald inks solo sponsorship deal with Reebok prior to UFC 189 title fight

  • 24 days ago
  • 6 views

The UFC welterweight No. 1 contender scores big and will make bank ahead of his rematch against champion Robbie Lawler at UFC 189 this Sat. night (July 11, 2015) in Las Vegas, Nevada. Ultimate Fighti read news >>

UFC 189: Mendes vs. McGregor Previews, Predictions, and Analysis

  • 26 days ago
  • 37 views

Bloody Elbow's analytic coverage of Chad Mendes vs. Conor McGregor this July 11, 2015 at the MGM Grand Garden Arena in Las Vegas, Nevada. Mike Brown "headlines" a solid undercard also featuring the r read news >>

Ryan Jimmo, Hatsu Hioki among 14 fighters cut from the UFC

  • 27 days ago
  • 22 views

The UFC’s Reebok era has officially begun, but 14 fighters won’t experience it. Octagon veterans Ryan Jimmo, Robbie Peralta, Hatsu Hioki and Brian Ebersole are part of the long list of fighters recen read news >>

UFC 189 fight card: Dennis Bermudez vs Jeremy Stephens full fight preview

  • 27 days ago
  • 2 views

Dennis Bermudez and Jeremy Stephens will clash this Saturday (July 11, 2015) at UFC 189 inside MGM Grand Garden Arena in Las Vegas, Nevada. In a match up of heavy hitters, what adjustments must be ma read news >>

2015 Year in Review: Sweeping Changes Drastically Change MMA Landscape

  • 27 days ago
  • 0 views

A little more than six months ago, the UFC's best fighter Jon Jones strolled to the cage and made easy work of his rival Daniel Cormier, putting an end to a blood feud that ultimately featured more s read news >>

2015 UFC Hall of Fame Media Conference Call Replay

  • 27 days ago
  • 2 views

The 2015 UFC Hall of Fame inductees: Matt Hughes, Frank Trigg, B.J. Penn and Bas Rutten appeared on a media conference call on Monday to talk about their inductions. read news >>

B.J. Penn supports UFC's IV rehydration ban, says 'IVs are for wimps'

  • 27 days ago
  • 1 views

The UFC’s new partnership with the U.S. Anti-Doping Agency (USADA) went into place on July 1. Details are still being unpacked, but one aspect of the new oversight is a ban on the use of IVs for rehy read news >>

Listen to the 2015 UFC Hall of Fame Conference Call Live, Monday at 4 PM ET

  • 27 days ago
  • 1 views

The 2015 UFC Hall of Fame inductees: Matt Hughes, Frank Trigg, Bas Rutten and B.J. Penn will participate in a media conference call today at 4 p.m. ET. read news >>

Ronda Rousey defends UFC's 'awesome' Reebok sponsorship: 'I wish I had this deal when I was coming up'

  • 28 days ago
  • 19 views

The UFC women's bantamweight champion explained why she likes the new UFC-Reebok deal and also gave the real reason she hasn't worn any apparel sponsors inside the Octagon. NEW YORK-- It goes without read news >>

2015 HOF Profile - Jeff Blatnick

  • 29 days ago
  • 0 views

Brought in as a color commentator for UFC 4 in 1994, Jeff Blatnick could have just gone through the motions for the broadcast of the fledgling sport, but that just wasn’t his style. read news >>