shannon-knapp-3.jpgThe last time the all-female MMA promotion Invicta FC tried selling an event via online pay-per-view, it charged $7.95 for a stream that didn’t work.

In case you’ve forgotten, it was a bit of a fiasco. Fans either couldn’t get Ustream to accept their payment, or couldn’t get a reliable stream of the action once they had paid, and in the end, Invicta FC President Shannon Knapp opted to pull down the pay wall and offer apologetic refunds to her paying customers.

Not exactly an auspicious start for Invicta’s foray into the world of PPV, but Knapp remains undeterred. This Friday night, she’ll give it another go. Once again, Ustream is in charge of delivering her product to paying fans. And once again, Knapp is betting big that it will go off without a hitch. In fact, the price has actually gone up by two dollars – Invicta FC 5 will cost you $9.95 – and Knapp insists she’s “very confident” fans will get their money’s worth this time.

But why go back to the same people who failed her the first time, the people who she said she couldn’t even get on the phone when things were falling apart on fight night back in January?

Because, Knapp told MMAjunkie.com (www.mmajunkie.com) this week, “It’s their reputation. As much as it’s ours too, [Ustream] took a beating last time.”

That seems true enough. After the debacle at Invicta 4, Ustream CEO Brad Hunstable issued a public apology on MMAjunkie.com Radio (which also streams via Ustream), blaming record demand for the technical difficulties. That breakdown cost Invicta a “ton of revenue,” according to Knapp, but she ultimately decided that she’d be better off giving Ustream a chance to fix its own problems rather than taking her business to another company that might not fare any better.

“If I look at it from a business perspective, sure, they screwed up,” Knapp said. “But I’m taking just as big a risk if I go with someone else. I’d have to go in to them and say, we have a high volume of traffic, can you handle it? Of course they’ll say they can.”

According to Ustream’s Chris Brey, that’s an argument Knapp made in person when company representatives sat down with her in Las Vegas shortly after the stream failure at Invicta 4.

“That’s what she said to us, was, ‘Hey, our name’s on the line, but so is Ustream’s.’ And it’s true,” Brey said. “We want our product to work. Sometimes, it’s funny, the perception of people toward Internet entities is that they exist in this vacuum, just faceless companies built by some invisible man who doesn’t care what their experience is. But that’s really not the case. People’s livelihoods and jobs are on the line with this sort of thing. We want to make sure it works just as much as Shannon does.”

This time, Knapp said, Ustream offered Invicta increased advertising as well as some other “breaks,” and preliminary tests of the stream have all looked good. Now she has to hope that fans show up in the same force as last time, and with the same eagerness to pay for her product.

The good news is, at least on paper, this event is stronger than the previous one. With well-known fighters such as Cris “Cyborg” Santos, Sarah Kaufman and Zoila Gurgel, and a main event title fight between 105-pound champ Jessica Penne and “The Karate Hottie” Michele Waterson on offer, there does seem to be more worth paying for this time around.

Also, according to Brey, one issue Ustream isn’t concerned with when it comes to Invicta is a lack of fan interest.

“Obviously there’s a demand,” Brey said. “The demand itself is what caused the problems the last time. … Invicta, to me it’s like a niche within a niche, which is great. It’s hard to find MMA-related content, I think, in the general sports world. On top of that, to find women-specific MMA is even harder. So they have this sub-genre of a sub-sport. If you want to watch women’s MMA, you’re a fan of Invicta.”

Now Knapp just has to hope those same fans will be able to pay for the privilege this time, and that she won’t wake up on Saturday morning with the same frustrated feeling she had a few months ago.

As the moment of truth nears, Knapp, who can be a bit of a control freak when it comes to her fight promotion, said she doesn’t expect to be a ball of backstage stress this time around. She’s more nervous about being in a new venue with a new cage than she is about her live PPV stream collapsing, she insisted.

“Actually, I think it’s going to be smooth this time,” Knapp said. “Nobody wants to deal with me when I’m on a tirade.”

For more on Invicta FC 5, including the night’s stacked fight card, check out the MMA Rumors section of the site.

view original article >>

Report here if this news is invalid.

Related News

Kimbo Slice Negotiates Steroid Settlement for Failed Drug Test in Texas

  • 27 days ago
  • 22 views

Kimbo Slice and his camp negotiated a lesser punishment with Texas for his Bellator 149 drug test that revealed steroids in his system. read news >>

Angela Hill Thriving as She Heads into Invicta FC Title Fight on Saturday

  • 26 days ago
  • 8 views

Angela Hill is on a roll, thriving as she heads into Saturday's Invicta FC title fight with strawweight champ Livia Renata Souza. read news >>

Tonya Evinger Plans to Punish Colleen Schneider in Invicta FC 17 Title Defense

  • 25 days ago
  • 4 views

Tonya Evinger has plans to put the hurt on Colleen Schneider in her Invicta FC 17 title defense on Saturday night. read news >>

Latoya Walker Heads into Invicta FC 17 Aiming to Prove She’s Earned a Title Shot

  • 23 days ago
  • 11 views

Undefeated featherweight Latoya Walker believes she's already earned a title shot, but she aims to prove it at Invicta FC 17 on Saturday night. read news >>

Invicta FC 17 Preview

  • 23 days ago
  • 1 views

On May 7 at The Hangar at the OC Fair & Event Center in Costa Mesa, California, gold belts will be on the line in the main event and co-main event at Invicta FC 17, which airs live on UFC FIGHT PASS. read news >>

Having Retooled Her Camp, Megan Anderson Knows She’ll Eventually Be Invicta FC Champ

  • 22 days ago
  • 22 views

Having retooled her training camp, Aussie Megan Anderson is more confident than ever that she will eventually become an Invicta FC champion. read news >>

Invicta FC 17 Weigh-in Results and Video: Dual Title Fights Set

  • 22 days ago
  • 8 views

Check out the Invicta FC 17: Evinger vs. Schneider weigh-in results and video replay ahead of Saturday night's event in California. read news >>

Invicta FC 17 Evinger vs. Schneider: Live Results, Play-by-Play and Highlights

  • 22 days ago
  • 14 views

Invicta FC is in Southern California for two title tilts in its 17th outing. Headlining the event will be Bleacher Report's No. 7-ranked women's bantamweight Tonya Evinger, who defends her title agai read news >>

Invicta FC 17 Results: Tonya Evinger Retains 135-Pound Belt; Angela Hill Wins Strawweight Strap

  • 21 days ago
  • 184 views

Invicta FC 17 hit Southern California on Saturday night and the ladies did not disappoint. read news >>

MMA Champion Tonya Evinger Defends Title, Surprises Announcer with a Kiss

  • 21 days ago
  • 32 views

Invicta FC 17 was quite the night of fights. Charmaine Tweet put Latoya Walker's lights out with a smooth spinning backfist. Angela Hill established herself as a top strawweight by taking Livia Renat read news >>